Strong Countries Have Strong Brands.

Many of the world famous clothing brand suits and our Shan Shan suits are produced by the same batch of workers using the same fabric and technology in the same production line of the fir factory.

But when they sell 20000 yuan, we can only sell 2000 yuan.

Why?

The difference is the value of the brand.

The cultivation of national brand needs the support and promotion of the national economic status.

Today, China has become the world's fourth largest economy and the third largest trading nation. Why does the influence of national brands not match the economic status of our country?

Because we are an economic power, but not an economic power, with a high aggregate and low status.

Only a powerful country can lead the trend of the international economy, so that people can have a sense of trust and identity towards the brand of the country.

The strength of national brands requires the accumulation and accumulation of culture, which is particularly important in the clothing industry.

Brand is not only a trademark or symbol, but also a culture.

Italy's economic strength is not very strong, but has many well-known clothing brands, which is the power of cultural heritage.

In the past, we didn't have the concept of fashion. We just bought clothes to keep warm. Now people pay attention to it. Our clothing enterprises must cultivate and inherit their own clothing culture.

To get out of the country, national brands need comprehensive sales channels and marketing capabilities to enable consumers to see and buy them.

In the past, our clothing industry was mainly OEM processing, without considering the terminal of overseas markets; now we have made national brands and found that the lack of mainstream sales channels has become a stumbling block.

Clothing is worn on consumers. How can you identify with a brand you haven't heard of or seen with your own eyes?

Are there many difficulties for our national brand to become a world brand?

Yes.

Taking root in China is the foundation of national brand. As the largest single market in the world, the Chinese market will be the incubator of national brand.

Innovation is the peak that national brands must surpass. Wealth is not in the pocket, but in the head. To give full play to the spirit of innovation is the key to the national brand to cross the peak.