"Micro Blog" Promotes Word Of Mouth Communication

In recent years, micro-blog marketing has been attracting more and more attention in domestic and foreign enterprises. For example, Twitter has developed "brand channel". Enterprises can build brand pages in Twitter, and set up various brand groups, and fans of the same brand can be aggregated together.

The enterprise can send various new products and promotional information to users through the platform. The immediacy and sharing of Twitter enable a message to quickly spread over Group and Team with the same interests, and even interact with users. They may also forward information to other good friends. Many American companies are already adopting this approach.

It is reported that DELL began to use the Twitter enterprise platform in March 2007, and now there are 65 Twitter groups on DELL official website. Up to now, DELL has gained about $1 million in sales in Twitter. Other well-known American companies such as Con M Kast, general motors, best buy and H&RB lock have set up their own marketing territories on the website.

During the Guangzhou motor show in 2009, the automobile company Changan Ford also adopted the "micro blog" to promote word of mouth communication, attracting more users to focus on official micro-blog and becoming an official micro-blog fan, and encouraging micro-blog users to publish "Chang Anfu special" theme blog on their blogs. In 12 days, the number of official Ford fans in Changan quickly broke through 7000 people, and official comments received 4088 comments from netizens, and Bowen was reprinted 1943 times, becoming the official number one of the first official fans in the online business.

According to Ceng Jianming, public affairs manager of Changan Ford Mazda Automobile Co., Ltd., during the activity period, the number of users in the mobile browsing area reached 15957, and more than 300 people were interacting with Changan Ford through comments and participation in the "original prize" link.