Puma Sues Dongguan 12 Merchants For Compensation One Hundred Thousand

　　微软刚将东莞网吧锁定为维权目标，全球知名运动品牌“彪马”又在东莞掀起了维权风暴。

Because of the infringement of the leopard trademark, this week Puma sent 12 Dongguan businessmen to court, claiming 100 thousand yuan for each household.

It is understood that there are some cases of mediation settled.

 　　   12档口卖假货成被告

Microsoft has told Dongguan Internet cafes that the case has not yet been formally opened. Puma, the world's most famous sports brand, has been in court with Dongguan's infringement businesses one after another.

According to statistics, there are 12 cases of "Puma" telling businessmen in the case only this week in the intermediate people's Court of Dongguan.

"Puma" Attorney General Kim told Nandu reporters that from 2007, "Puma" began large-scale rights protection operations in Dongguan, has been carried out four or five times.

"This time, there are more than a dozen businesses.

According to Dr. Jin, "Puma" agents or professional rights holders found that the products of counterfeit leopard trademarks were sold to the company after they were sold. The company sent people to buy counterfeit goods for evidence collection, and then issued a lawyer's letter to fight for direct reconciliation. If merchants were unwilling to reconcile, they would appeal to the law.

It is understood that the recent "Puma" prosecution series of cases, most of the defendants are Humen the Yellow River fashion city stall owners.

In September 2009, "Puma" found that Humen fashion city had many stalls selling clothes and shoes that had infringed the leopard trademark. It sent people to buy and collect evidence, and entrusted the Guangzhou municipal notary office to preserve the evidence of infringement.

Ah song is a Gaozhou native in Guangdong. Currently, she has rented two stalls in Humen the Yellow River commercial city and runs a shoe store.

Because the shoes store sold the fake Cougar trademark shoes, ah song also received the "Puma" lawyer's letter, and sat on the dock the day before yesterday.

"Puma" said in its complaint that the Rudolf sports products, the Limited by Share Ltd, had been granted the exclusive right to register the trademark of PUMA and Jaguar graphics in China's twenty-fifth categories of commodities, but the defendant continued to infringing the act after receiving the lawyer's letter. He then took the merchant and the the Yellow River commercial city and the the Yellow River fashion city to court and asked the defendant to stop the infringement and claim 100 thousand yuan.

　　　 商家赔偿数额不到2万元

The day before yesterday, the case was held at the intermediate people's Court of Dongguan, and mediation has been made. Puma has withdrawn.

Yesterday, there were two cases of "Puma" infringement, which was also settled by mediation.

According to Dr. chin, sales of counterfeit Puma brands are generally large in volume and poor in quality, which seriously affects the brand image of Puma. Considering the cost of obtaining evidence, generally, each size commodity will only buy one, and the average amount of claims is 100 thousand yuan per merchant.

According to the case's chief judge, such cases are mostly settled by mediation.

According to the lawyer, the amount of compensation is due to different infringement cases, but most of them are less than 20 thousand yuan.

The amount of compensation is less than 20 thousand yuan. Is the infringement cost too low?

Jin lawyer admitted that there are indeed businesses have just lost money, and then continue to sell infringing goods, "some businesses have been compensated for 4 times."

Gold lawyer said, because the business situation is very different, some make a lot of money, and some of them may not be able to run stalls at the expense of money, so the total amount of compensation varies from person to person.