From GPS To DNA&Nbsp; Variation Of Domestic Garment Industry (2)

The "matching" of the wholesale system is a clothing sales system dominated by production enterprises. Therefore, whether they are ordering, exhibition or exposition, they are mostly led by enterprises, acting as means and taking goods as their purpose.

Under such circumstances, in addition to a few brands such as YOUNGOR, seven wolves, Bosideng and other large garment enterprises can build up brands, the majority of small and medium-sized garment enterprises and agent dealers can only enter a relatively mixed, low-end professional market platform and channel, with "inventory" as their last "bottom line".

Facts have proved that clothing brand is not only related to garment enterprises, but also closely related to the image of a country and the quality of the overall garment industry.

The clothing brand of France and Italy is the integration of the overall quality and the independent brand. It is hard to imagine that if the Chinese clothing is over 95%, it will belong to the low end. Where can the 5% go to the top end? That's why the Chinese clothing is difficult to produce the international first-line brand.

Visible, improving and upgrading

At the same time, the wholesale system of the clothing market has begun to become confusing. For example, the traditional Humen women's clothing market -- Fu Min clothing city, but around the "rich people" brand, there have been "rich people's clothing city, rich people's clothing business center, rich people's name Shopping City, rich people's clothing and twin city, Fumin International Trade City", five sons d'enke, I'm afraid, "GPS" also began to fail, the dazzling emerging clothing market has already let wholesale "can not find its own accurate stage."

Clothing market

The core of upgrading and improving the brand and quality of garment market is to subvert the terminal and channel mode of traditional clothing market.

If we regard the clothing market as a platform, in the past, more clothing companies will take advantage of the "wholesale" clothing of the clothing market, and in the future, clothing purchasers will "buy" clothing through the clothing market channel.