The Prospects For National Costume Uniforms Are Bright.

The culture of tourism is too hot to ignore.

In recent years, in order to promote the rapid development of tourism economy, many tourist attractions have come up with various special activities to attract tourists: to expand the popularity of national festivals, to improve the danger of performance programs, to publicize local special products and so on. However, with the increasingly fierce competition in the tourism industry, many government departments have realized that the development of minority tourism scenic spots should not only work on the surface, but also the former neglected ethnic culture and national history can promote the local tourism and cultural industry. Ethnic costumes are one of the important links of national culture. These colorful bright colored nees are a beautiful scenery in the eyes of domestic and even international tourists, and their importance is constantly being magnified.

The 56 ethnic groups in China are different in the eyes of foreign tourists, especially those with a sparsely populated population. They seem to be full of mysterious colors in the eyes of outsiders. This has also attracted a large number of foreign tourists' attention to the special culture of ethnic minorities. According to statistics, in 2008, with the global economic turmoil, Yunnan's foreign exchange earnings from tourism amounted to 1 billion 7 million 550 thousand US dollars, Guangxi's foreign exchange earnings from tourism amounted to US $601 million 660 thousand, Xinjiang's foreign exchange earnings from tourism amounted to US $135 million 780 thousand, and Guizhou's foreign exchange earnings from tourism amounted to US $116 million 970 thousand. In other minority areas, the tourism industry's foreign exchange earnings are also very expensive. It is easy to see that the southwestern provinces and autonomous regions with a large number of ethnic minorities are vigorously developing the tourism industry and hope to make it their economic pillar. {page_break}

　　 Ethnic costumes are popular among tourists.

A staff member of Beijing youth travel agency told the author, taking the ancient city of Dali in Yunnan as an example, most of the local women workers wear white costumes to work, attracting many tourists to wear ethnic costumes and taking pictures. If you want to wear a set of white costumes and take pictures of their own machines, they also need 30 yuan each. In the scenic spots of Guilin in Guangxi, tourists can take photos with more than 10 female workers dressed in different ethnic costumes and charge 10 yuan per person. This group of women will not be less than 5. That is to say, taking a photo of a national unity is at least 50 yuan, and for foreign tourists, the number will be more and the cost will be higher. But this kind of photo service is very popular with foreign tourists. The reason is that the smiles of ethnic minority girls are two. The reason for this is that such beautiful clothes are "divine gifts" to them. Such service has brought a lot of income to many ethnic tourist attractions, and the staff wearing ethnic costumes has been gradually unified by the tourist attractions, becoming an important feature.

After the newspaper entered the word "ethnic minority clothing" on the Internet, a large number of ethnic clothing stores appeared in front of us. The price ranges from tens to hundreds of dollars, and has achieved good results in nearly 30 days of transaction records. Although this is the share of "minority", it aims at individual consumers, but it shows that ethnic costumes are being loved by more and more people.

The prospects for national costume uniforms are bright.

With the increasing emphasis on image awareness of enterprises, China's uniform industry has shown great development after years of development. clothing The system is separated into a relatively independent trend of clothing subsystem. According to the data, the demand of uniforms in China is hundreds of billions of yuan, and the increasing demand for uniforms makes many enterprises see the bright future of production uniforms.

Recently, the regulations on the protection of folk culture of the Jingning ethnic minority autonomous county approved by the Standing Committee of the eleven National People's Congress of the Zhejiang (hereinafter referred to as the regulations) have stipulated that citizens in autonomous counties should wear ethnic costumes, service windows and service windows for administrative institutions in major festivals and celebrations. The Ordinance, which has been put into effect since August 1st, has not only opened up a new world for national costume, but also played an exemplary role in other ethnic tourist attractions.

So the minority nationalities clothing Is there any obstacle to the road ahead if we can go all the way to the uniform market? Sun Zhuozhen, senior fashion designer and director of the research center of Guangxi Fashion Design Institute, said that from the production process, the traditional costumes of ethnic minorities were all made by hand, and the technology of batik and tie dyeing was often used. The dyes were also made with various natural pigments. However, such homemade dyes easily fade and have no color fastness, while the traditional homespun cloth has the disadvantages of lack of comfort, especially heavy weight, not conducive to ventilation and sweat, and difficult maintenance.

So, the minority made their own. Traditional clothing It is not very attractive to the market, but the national costume produced by modern clothing enterprises is superior to handmade garments in terms of fabric and technology. The fabrics chosen by the company tend to be high quality, light and comfortable, and such clothes are not only convenient to wear, but also low in cost. Many garment manufacturers have a great deal of bad taste on the production of national costume before, because the demand for clothing production is high, the technology is complex, and the price on the market is correspondingly high, so the average consumer can not afford it. Now, with the vigorous development of the minority tourism industry, governments everywhere are actively protecting their national cultural characteristics, and the market demand for national costume will be bigger and bigger. The regulations on the protection of the folk culture of the Jingning people's Autonomous County are only the pacesetter of the government's protection of national culture. The protection of ethnic cultures in every localities will become more and more flourishing along with the vigorous development of the tourism industry. The dress uniform of ethnic minorities will become a cultural essence not only to maintain the traditional and innovative breakthroughs. Culture can not be a memory, so that "minority" will become "public" and will no longer be far away.