Textile Export Enterprises Need To Open Up Domestic Demand

Textile exports

The industry believes that changing the product mix and adapting to the domestic market demand will be a major outlet for textile exporters.

According to the clothing times analysis, China's large market with a population of 1 billion 300 million is the best fertile ground for developing Chinese brands.

At present, China's clothing processing level has been recognized by world famous brands. Some Chinese garments are not inferior to famous foreign brands in terms of their workmanship and quality.

However, with the continuous improvement of people's living standard and the increasing demand for products, the old style, the old style and the old sales mode can no longer adapt to the life of modern people.

In the survey, we found that most of the high-end markets in Beijing, Shanghai and other large and medium-sized cities were occupied by foreign brands, and domestic clothing brands were hard to squeeze in. In the middle and low market, the competition was too intense. Basically, domestic and foreign brands accounted for half of the market.

In the low-end market, it has become the mainstream of the domestic textile market.

In Shishi, Changshu and other places, there are a lot of excess capacity in some enterprises, and the homogenization of these products is more serious, and the selling price is relatively low. With the increasing cost, their profits have been very low.

Why consumers do not like to buy home made clothing? The most popular answer is that the domestic clothing brand is rough, with less style and less stable quality.

As a result, there is a phenomenon in the fashion industry. Many enterprises have played a "foreign devil" role in order to win consumers in the market or to enter the shopping mall.

An expert of China Clothing Association believes that some textile enterprises can not meet the needs of consumers in terms of design, fabrics and styles. They lack the support of brand and innovation and can hardly pass the pressure of rising costs. However, with the improvement of people's consumption level, some consumers are only interested in foreign clothing brands.

To this end, he appealed to the urgent need for the domestic market structure of enterprises.

Jin Yuan, deputy general manager of the new Yansha shopping mall in Beijing, Lv Zhenyuan suggests that if textile and clothing brands want to truly go to the world, they must first take the initiative to occupy the domestic high-end shopping malls and start branding in the domestic market.

Clothing enterprises also need to know about PR publicity and brand building, actively recommend their brands to brand agents and shopping malls and consumers, and constantly upgrade sales channels, and gradually change the situation of fewer domestic brands in high-end market.