How To Do Market Research Before Opening A Cartoon And Toy Store

Our country

When it comes to market research, many people are not familiar with it. Everyone will do it before they open a shop, but many people do it blindly, without considering whether the information they are investigating is useful for themselves, and whether it is conducive to opening their own stores.

What is the most appropriate result of market research from those elements?

First,

The so-called market saturation refers to the relationship between supply and demand within a certain range. According to the most basic economic principles, supply exceeds demand, and the market's package and degree are relatively large, so sales will go into a difficult situation.

Before the opening of the animation and toy store, it is necessary to investigate the market level within a certain range. If the market is saturated, it will be bad for entry.

And the degree of market saturation is mainly studied from several aspects, including: there are several animation and toy stores within the 2 kilometers of the shop, what kind of animation toy stores are they?

What are the main groups in the store area, the high consumption white-collar group or other groups?

How many people are there in the store area?

Two. Competitors' situation

Apart from paying attention to the number of competitors, the survey focused on the following aspects: the pricing of animation toys; the variety of animation toys; whether the service of animation and toy shops is warm and thoughtful; how they attract customers to the shops to consume; what are their business characteristics; what are their deficiencies in their animation and toy stores?

To sum up, the investigation of competitors is mainly focused on the examination of the business situation of the other side.

Three, the situation of consumer groups

Customers are God. We need to serve well, and God needs to understand their needs.

We need to do some investigation: to know what the customers are in this range, which are more young fashion people who prefer to collect anime toys, or more children. What specific requirements do these customer groups have for anime toys, what price range they can accept, what they require for the brand and safety situation of animated toys, what kind of animation toys they want to consume, and understand the requirements of customers in the course of investigation, and customers will be recognized after opening stores naturally.

Four, the operation of animation and toy stores in different places

To do the market investigation of the animation shop, the scope of the investigation should be relaxed.

In addition to investigating possible competitors, we should also investigate the animation shop near the school, open the animation toy store beside the neighborhood, and set up the animation toy store in the large business circle.

Knowing this clearly will help you to create a location for an anime toy store.

Through market research, we can understand the latest situation in the market and know ourselves, so that you will be more active in the preparation and operation of the animation store.