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ADI First Signature Sports Shoes Stan&Nbsp; Smith

2010/9/21 17:02:00 54

It's the first signature ever.

Gym shoes

It is specially designed for a Stan Smith (Stan Smith), the name of which is also called Stan Smith.

This pair of shoes is designed in the 60s of last century, so far it is the best selling pair of shoes for adidas single product, the total volume has already exceeded 30 million pairs, basically every 10 years will be a fire, like the last adiColor has a special style.

And the Stan Smith shoes on the market, like the other SS series, that is, the Superstar series, has been survived by its simple appearance and classic design.

Do not deny that air force 1 is the same classic, but air force 1 was born in 1982, and these shoes were born nearly 20 years earlier than air force 1.

This pair of shoes was first designed in 1963. It was originally not called Stan Smith, because these shoes were originally designed for a famous French tennis player named Davis Cup named Robert Haillet at that time.

This pair of shoes was not very special at that time, but sold as a pair of ordinary shoes, but it was said that a very important person had bought these shoes at that time. This person's name is Robert Louis-Dreyfus, a Frenchman who likes these shoes very much.

This person later became the head of Adidas, and he bought Adidas from the early 90s of last century, and saved Adidas from the darkness of the early 90s. However, signing Stan Smith has nothing to do with him at all. Adidas.

Adidas

The founder of Adolf (ADI) dsler has five children, one boy and four girls. When Adi Dassler is getting older and older, his son Horst Dassler begins to take charge of a part of Adidas's business. Why is it part of it? This involves some factional struggles within Adidas, and it does not show up.

At that time, Stan Smith was also an excellent tennis player in the Davis Cup of America. With his own performance, he soon conquered Khost, the son of old Davis.

So Khost very much wanted to sign a contract with him, and immediately found the agent of Stan Smith, but the agent said Mr. S had an intentional contract with the company and said, "you can't sign him at all."

This stimulated Horst Dassler's desire to fight.

He has been trying to find a chance to sign a contract with Smith. In the end, Mr. Smith's contract can be finalized in the form of open bidding. Before opening the bid, Mr. Smith himself said, "I don't care what kind of contract it is, because it all needs money, and I even have a production line, all of which are named after my name."

Khost heard this, immediately agreed, and in addition to the formal sponsorship fee, 5% of the profits of these shoes in 5 years are to be delivered to Mr. Stan Smith. From the other styles derived from these shoes, Stan Smith will receive 3% profits in 10 years, and only by this Mr. Smith has earned 10 million to 20 million US dollars.

Think about it. This is what happened in the 60-70 century of the last century. When you could earn so much money at that time, Adidas needed terrible capital to support it at that time. Of course, Adidas earned a lot through these shoes.

According to the data, the total sales of these shoes may be more than that of some other sporting goods company's shoes, but Mr. Smith has never won any awards since 1971, and many of his competitors are not necessarily inferior to him in the same period, but it is because of his shoes that his name is always remembered.

It is believed that after many years, the Air Jordan series will also make Jordan a symbol, not just a person's name.

This contract mode with Mr. Smith has affected the change of sponsorship mode of sports equipment circles. Until now, no matter which company, the highest level of signing stars is copying the "signature agency and distributing profits according to proportion" mode.

So the meaning of Stan Smith shoes is not the ordinary shoes.

Come back to say that shoes, many brands have similar styles, Puma, including, are simple vamp, side holes in some small holes, appear very low-key, the first eye absolutely can not see what brand.

Teng Yuan Hao put a pair of Nike tennis Classic on his Blog for a while. In fact, it was the shape of the two Stan Smith. When he came to Beijing, he was wearing those pairs. He asked him once and for all why he liked the shoes. He simply replied, "because it's very simple."