Computerized Embroidery Machine: New Growth Point Needs More Precision And Stability

　　 Computer embroidery machine It can not only realize the high speed and high efficiency of traditional manual embroidery, but also realize the production requirements of "multi-level, multi-function, unity and perfection" which cannot be achieved by manual embroidery machine. It is a kind of mechanical and electrical product with high-tech content. Although the computer embroidery machine is far less concerned than cotton spinning, chemical fiber, knitting and other conventional textile machinery, it has indeed achieved a Zhuji embroidery industry cluster. ITMA closed a few days ago   ASIA  +  CITME   At the 2010 exhibition, Xiuli, Fuyi and other dozens of companies have exhibited high-end high-speed embroidery machine, computer embroidery machine and other products, computer embroidery machine is becoming a new growth point of textile machinery industry.

Embroidery machine is out of stock

In the first quarter of 2010, almost all sewing equipment enterprises in Jiaojiang area of Taizhou, the largest industrial cluster of China's sewing machinery industry, achieved a growth rate of more than 100%. Since April, sewing equipment enterprises continue to maintain rapid growth, with an average growth rate of more than 60%. July was the off-season production, but Jiaojiang sewing machine production is still booming.

according to industry insiders At present, there are more than 300 sewing machine distributors and manufacturers in Wuhan, with annual sales revenue of 700 million yuan. From January to July this year, the output of the sewing machine industry in Wuhan was the same as that of last year. It is estimated that the output value of the whole industry will reach 1 billion yuan this year. At present, the sewing machines of Wuhan Jiamei computer embroidery machinery manufacturing Co., Ltd. have been sold out of stock, and the company has begun to recruit a large number of employees due to strong production and demand.

China is not only the largest consumer of sewing equipment in the world, but also the largest producer. At present, China's industrial sewing machine production has accounted for 40% of the world's total output, and the export volume accounts for 20% of the world's sales volume. Among them, computer embroidery machine and other products can completely replace imports. Such as "Shanggong", "standard", "South China", "leap", "delta" and other brands have a high reputation at home and abroad. In addition, a large number of products of the joint venture have been sold back to all countries in the world. According to this trend, China is expected to become the manufacturing and sales center of sewing equipment in the world in the future.

At present, there are about 80 computerized embroidery machine manufacturers in China, mainly distributed in Beijing, Shanghai, Shandong, Jiangsu, Zhejiang, Guangdong and Fujian, with an annual output of about 10000 multi head computerized embroidery machines. In these enterprises, in addition to China standard sewing machine company, China Great Wall optical instrument factory, Shanghai Xiechang sewing machine factory, Qingdao computer embroidery machine general factory, Wuhan Meijia garment machinery factory and some other manufacturers have large production and development scale, many others are simple assembly production. Although China's computer embroidery machine industry has accumulated certain experience in the past ten years, from a certain point of view, domestic computer embroidery machine is still in the growth stage, belonging to the naive industry, with the world-famous computer embroidery machine brands such as Tajima, barudan, brother, ZSK, ZSK, etc There are still some gaps in Pfaff's products. It will take some time and accumulation for domestic embroidery machines to go abroad and go to the world.

Exchange promotes development

　　 Embroidery machine From the initial simple industrial sewing machine to the mechanical and electrical integration of high-tech products is a process of continuous improvement and innovation. From the international large-scale exhibitions, we can see that in recent years, the varieties and technologies of computerized embroidery machines at home and abroad are developing faster and faster, the quality level is also higher and higher, and the competition is becoming more and more fierce. The computerized embroidery machines in Japan, Germany and South Korea will pose a certain threat to the development of computerized embroidery machines in China. How to position the computerized embroidery machine industry in China, how to seize the opportunity of development and shorten the gap with the international level has become a major issue facing us. In order to maintain the competitiveness of products, most embroidery machine enterprises choose to participate in embroidery machine trade fairs, exhibitions and technology expositions at home and abroad, and go out to understand the development trend of similar products.

Interestingly, in recent years, textile machinery exhibitions and sewing equipment exhibitions, large and small, held in Beijing, Shanghai, Fujian, Zhejiang, Guangdong and other parts of the country, have evolved into a competitive stage for embroidery machines at home and abroad, Its development momentum and charm has brought the position of computerized embroidery machine from the marginal products of China's sewing equipment to the central stage. As one of the world's leading textile machinery manufacturers, Fuyi group completed its ITMA recently   ASIA  +  CITME   At the 2010 exhibition, Fuyi high-grade high-speed embroidery machine, Fuyi computer quilting embroidery machine, Fuyi computer single needle quilting machine, Fuyi computer hat embroidery, flat embroidery, ready-made clothing embroidery and other equipment were displayed. Some customers also asked to visit the factory and purchase more machines that could not be exhibited. Through the exhibition, Fuyi not only received orders, but also collected the most comprehensive and timely market information through learning and communication with peers.

Challenges and opportunities coexist

Five or six years ago, when customers at home and abroad purchased computerized embroidery machines, there were no more than six brands to choose from in the market, such as ZSK in Germany, berinda or Tadao in Japan, and delta in China. But now clothing enterprises in the purchase of embroidery machine, coincidentally will encounter two problems: one is to choose imported embroidery machine, or domestic embroidery machine? Second, is the domestic embroidery machine made in the north or in the south? In particular, every time we participate in the exhibition, we are faced with a variety of embroidery machine products in the whole exhibition hall, which makes people wonder how to choose? The ultimate buyer is likely to choose a brand that he or she is familiar with.

There are many brands of embroidery machine, some of which make the buyer unable to start. From the known domestic embroidery machine brands, there are Damei (northern sky bird) and Qingdao Eagle wheel in the north; There are Rao Mei, Fuyi, Tianhong, Aoyu and Zhanyi in the south; Fujian has Yongxin; Shanghai has Shanggong, standard and fenshida; Zhangjiagang has Tongli, not to mention Zhejiang, especially Taizhou, Dongyang, Zhuji and other places in Zhejiang have become an important and concentrated manufacturing base of Chinese embroidery machines and become the pillar industry of local industry. According to relevant authoritative information, there are 150 famous embroidery machine manufacturers in China, and about 80 computerized embroidery machine manufacturers. Feiyue group, Zoje, Tongyu and other large-scale enterprises have begun to intervene in the embroidery machine industry.

Facing the emergence of domestic embroidery machines, the market response is mixed: on the one hand, it reduces the cost of purchasing equipment for customers, which is conducive to the expansion of production scale; On the other hand, in the face of such a large number of domestic embroidery machines, how to treat and choose the value-added embroidery machines has become a major problem for customers. Indeed, the domestic embroidery machine has a good cost-effective advantage, which has shaken the situation of "dominating the world" in the market for a time. However, due to the weak mechanical processing technology and the uneven level of parts production and supply enterprises in China, many domestic embroidery machine manufacturers still stay in the imitation rough processing stage from the aspects of product development, manufacturing technology, production supervision, staff quality, after-sales service and other links. We have to admit that there is still a certain gap between the domestic embroidery machine and the imported embroidery machine in terms of the accuracy requirements of machinery and the stability direction of electronic control.