Schupp: Expert On High-End Automation Equipment

In April this year, 361 degrees (China) Co., Ltd. purchased 2 CSM-1310G-08XJ type full automatic rubber binding machines from schapp (Ningbo) Electromechanical Technology Co., Ltd. this new high-end automation equipment is the new product launched by schapp this year. This device can save users a lot of labor while greatly improving production efficiency and improving product quality. Over the past 4 years, more and more famous clothing enterprises in China have begun to use the high-end automation equipment produced by schupp. The cooperation with 361 degrees once again reflects the determination of schupp to join the high-end clothing brand and establish "China creation".

At present,

The CSM-430D-105APW automatic nail pants loop machine was developed by schup in 2006 when it was founded in Ningbo, and began to put on the market in October 2007.

The advent of the product has broken the monopoly of the two Japanese enterprises on similar products, and has won the favor of users with obvious cost performance and considerate after-sales service, and has become the darling of the market.

CSM-1310G-08XJ fully automatic rubber binding machine was launched by schapp in September 2009.

Take the rubber stitching of the cuffs of the sportswear as an example, the traditional way is to manually measure the length of the rubber band with the tape measure, then cut it and stitch it with the crimped sewing machine.

Traditional technology is inefficient and labor intensive, time-consuming and laboring.

Automatic rubber feeding, automatic cutting and automatic stitching can be realized by fully automatic rubber binding machine.

1 people use 1 machines to work 10 hours a day. They can make 5000 rubber bands, equivalent to 3 days 1 days in traditional practice.

It is worth mentioning that due to the high degree of automation and convenient operation of the automatic rubber binding machine, the device does not need special operation, and 1 people can operate three or four or more machines at the same time.

In addition, it is obvious that the quality of products can be improved by using the automatic rubber band machine. The length of the rubber band can be set by a dialing machine on the machine, so as to ensure the exact and consistent length.

Including the two products of schapp, there is still a clear gap between the high-end automation equipment of domestic brands and the similar products of foreign brands.

Since the market of high-end automation equipment has been monopolized by foreign brands for a long time, users are naturally concerned about the purchase of high-end brands of domestic brands, especially the new brand such as schupp.

This determines the domestic high-end automation equipment in the market promotion has considerable difficulty.

Luo Qian, general manager of schupp, believes that because the domestic brands do not get enough trust in the user side, and the price of high-end automation equipment is high, schupp is a new brand, so the acceptance process of users is a process.

So, how can he win the trust of users? Luo Qian points out that technical service is the most important part in the sale of schapp.

During the trial period, schapp began to pay close attention to the practical needs of users and value the opinions and suggestions of users.

Luo Qian said that before the product was formally launched into the market, schapp has made timely improvements and improvements based on the opinions put forward by users on trial products, leaving users with a good impression of "professionalism and diligently".

Before the sale, schapp will introduce the performance advantages of the product in detail, and emphasize the cost advantage of subsequent use to dispel users' misgivings.

In the sale, schapp will provide users with comprehensive training, including machine debugging, routine maintenance and troubleshooting.

After sale, schapp will track the usage of machines and provide door-to-door services in a timely manner to help users solve problems.

Since its establishment, schapp has positioned its products in high-end automation equipment.

To achieve high-end automation equipment, technical personnel is the key.

According to Luo Qian, at present, the total number of employees in schapp is 20%.

This proportion is far higher than the 5% industry average.

In the sewing equipment market, the market prospect of high-end automation equipment is very broad.

At present, the downstream industries are generally short of labor, and the cost of labor is getting higher and higher. If enterprises want to develop, they must use automation equipment to simplify the complex production processes, reduce the labor intensity of workers, and reduce the dependence on skilled workers.

The product positioning of schapp is the same as this trend.

Today, the industry has praised the success of schupp, while Luo Qian has modesty to say that he is not strong enough now. He said that the high-end special machine is a direct dialogue with the top foreign brands in the market, and schupp is also competing with its rivals mainly by price advantage.