20 Years Of Rugged Entrepreneurship: From Peddlers To Women Chairmen

"Paying attention to the business ethics based on sincerity, and practicing the courage to run the business when it comes out, is the experience I summed up in my 20 years of business and entrepreneurship, and also the two wings that my career takes off." Liu Pingru, director of the border town commercial building, said.

A slim and slim figure, a pair of brown glasses, a face with childish calm manner, with a slow accent in Sichuan accent, if I hadn't seen her pioneering material before, I could not believe that the quiet little girl before her was a famous entrepreneur in the border town. All the 20 years of Liu Ping's shopping malls are going through a storm, but also from her single visit to Xinjiang.

In the 5th day of the first month of the Chinese lunar calendar 1984, when many families were still immersed in the joyous atmosphere of visiting Spring Festival, Liu Ping, a 17 year old female high school graduate in Nanchong, Sichuan, waved goodbye to her parents who had been crying for three. The family was so poor that she could not bear to ask her parents to borrow money for her to read again. When she heard that Xinjiang was sparsely populated and earned money well, she ignored her parents' repeated discouragement and carried 2000 yuan of money borrowed from her family and friends. She resolutely set foot on the train to the west, and Xinjiang, eight thousand miles away, was her dream of becoming rich.

Out of the Urumchi Railway Station, Liu Ping wore a blue cotton jacket to carry the image of the roll, and even the hotel soliciting women threw a scorn. Bustling Urumqi did not have such a poor "blind spot" place like her. The unaccompanied Liu Ping had to drive overnight to Shihezi to go to a distant relative uncle. But in Shihezi for 6 days, she could not find the right business to make money. She did not want to drag her uncle down, ignoring the repeated discouragement of her aunt, and went to the borderland small town alone for more than 200 kilometers.

Liu Ping, who lacks money, knows how to make a mess. She can only start selling small things, selling rattle drum, head flower, earrings, key chains, lighters, plastic toys, etc. Although she can earn only about one cent each, she will never miss any chance of making money. In the satire of "blind flow", "homeless people" and "victims of Sichuan", Liu Ping was impressed with the old saying that "harmony brings wealth". Her honest and honest character was gradually recognized by the local people, and more and more people were buying her stuff. With the accumulation of this profit, she earned 9 thousand yuan in the first year.

The small business success of the first time encouraged Liu Ping's ambition to plan for development. She was unwilling to make a small fortune in the small town on the border. In the fall of second years, she spent twenty thousand yuan in sweat and money to break into Urumqi, the capital of the autonomous region. She learned other townships to do wholesale business, but she never wanted to grow up. In the late autumn of that year, she bought 300 down coats from the South clothing traders and shipped them to Urumqi. But because of the lack of awareness and experience in the quality identification of clothing products, she was found to be in a shoddy interior of a velvet garment. She spent a lot of hard work and lost all the money and earned ten thousand yuan in her blood. Liu Ping burst into tears. But she did not recover from the setback. Instead, she learned lessons from failure. When doing business, she should not only examine the business ethics of the other side, but also attach great importance to the quality of the products.

A few years of observation and thinking, several years of commodity replacement, and a few years of gain and loss have made Liu Ping not only accumulated hundreds of thousands of yuan of business capital, but also greatly opened up business vision, made many friends in the business world, enriched her business experience, and set up a platform for her future career development. In the meantime, Liu Ping summed up the most valuable business experience is sincerity oriented. She reversed the traditional concept of "no business and no evil" in some people's minds by taking practical actions, especially reversing the prejudice of many Xinjiang people towards foreigners.

For businessmen who attach great importance to capital turnover, they usually do not. Be willing Those who borrow money without compensation, especially women businessmen, pay more attention to money.

However, Liu Ping did not take this as an example. The hard experience of putting up a stall made her have a special understanding of the word "giving snow in time". She regarded helping people to overcome difficulties as a noble virtue of being a man. Over the years, business acquaintances who asked her to lend money were always willing to give generously.

In May 1995, there was a businessman in Shandong who knew her soon. In Urumqi, he became a business in Shandong. She was short of 200 thousand yuan in advance. In a hurry, the Shandong Han who had no one in the family found money borrowed from him. Liu Ping ignored his cousin's repeated hints of dissuade and immediately lent the money to the Shandong businessman. Touched by the tears of Shandong man's eyes, he took Liu Pingfei to recognize his sister. After the Shandong people took the money, the cousin complained that Liu Ping was too sincere because he had been cheated for 100 thousand yuan. My cousin worried that she would be taken in again, and the money she borrowed would be wasted again. Liu Ping smiled and said to his cousin, "thank you for reminding me. But my principle of being a man is to let others take me, and I will never give up on others. There are indeed swindlers in the world, but there must be no doubt that a person who asks you for help will be able to make friends with the four seas.

Soon, when the businessman in Shandong paid back to Liu Ping and transferred his large business to Liu Ping, Liu Ping The cousin praised the cousin's personality charm with admiration. It is Liu Ping's sincerity and enthusiasm that has won more and more business friends, making her business more and more prosperous.

In addition to hardworking and hardworking, Liu Ping's shopping mall "spicy girl" has a more prominent character, courage and courage. In the early 90s of last century, the first large-scale international trade base in Xinjiang was built in Urumqi. When many businessmen still hesitated to see whether the investment in the frontier could be effective soon, Liu Ping decided to invest in shops and earned a handsome return.

When businessmen in all directions rushed to buy shops in Urumqi, in 1995, Liu Ping, who was keen on business intelligence, looked at the border town of Southern Xinjiang, planning to open up new markets, and invest in border towns in the southern border town. However, her plan was questioned by the company's senior executives and family members, and it was considered too risky. Instead of refuting words, Liu Ping led several deputy managers to several areas in southern Xinjiang. More than ten days of investigation in southern Xinjiang brought several deputy managers to an eye opener and saw the boundless business opportunities and huge profit value of opening up the southern Xinjiang base. "If the company wants to grow and expand, it must constantly open up new markets." Liu Ping is very firm about this.

Liu Ping opened the shop in Nanjiang on schedule. The billboard on the top of the building attracted the attention of the whole city. Merchants eager to get rich went all in, and all the shops were sold out. Liu Ping's foresight and superhuman courage make many businessmen admire from his heart. He sincerely thanked the Sichuan spicy girl for providing a base for their wealth. But Liu Ping was glad to see that the investment market opened up so many people to become rich.

Shortly thereafter, based on the further development of the sense of responsibility of the southern Xinjiang business market, Liu Ping took the initiative to contact several large businessmen with strong economic strength in the border town, and even offered to lend money to some of the medium businesses that were eager to develop but not enough funds. Her plan was supported by the local government. As the saying goes, when the big tree catches the wind, Liu Ping's strength also brings some misunderstandings to some businessmen. Some people even say that in the society, Liu Ping is ambitious and wants to eat other companies by the name of the joint. For a time, rumors and rumors went all over the town. For this reason, friends around Liu Ping persuaded him to give up the alliance and concentrate on running his own company so as not to damage his reputation.

Liu Ping, who is open-minded, will not be frightened by these rumours. In order to adapt to the urgent need to expand the business of foreign merchants and not delay the development of commodity economy in border cities, she has led the company's employees once again to take the lead role in promoting the border city commodity economy to a higher level.

In 2002, Liu Ping, who was only 35 years old, invested a huge sum of 250 million yuan to build a larger border trade building in southern Xinjiang with a profound vision and superhuman courage.

It took Liu Ping only 9 months to complete the opening of the border trade building, which is 70 thousand square meters, with first-class facilities and advanced functions. It has more than 600 shops, employs thousands of employees, and comes from more than 2000 operators all over the world. It distributes tens of thousands of brands, tens of thousands of merchants and consumers everyday, and affects the lives and necessities of thousands of households in the border towns and even the surrounding areas. In the short span of two years, because the border trade building is located in the prime location, and has implemented the new way of investment in property rights buyout, plus the reputation and charm of Liu Ping, she has created some new millionaires and millionaires. When people from all over the place saw the simple young businesswoman and the outstanding achievements created in the far northwest, they praised Liu Ping as the pioneer of the western development.

When many visiting businessmen or business owners asked her about business, Liu Ping, who had a personality, revealed that if you want to succeed in business, you must first lay a solid ideological foundation for being a person and doing business. You must always remember a truth that has never been broken for thousands of years: a gentleman loves money and has a way. Second, we must rely on unremitting hard work and honesty based business belief to consolidate our economic strength; thirdly, we must develop a proactive and proper competition with a flexible and courageous financial strategy and advanced and diversified business opportunities. Strength is not as strong as risk, but morality is not a cause. It is a dead end. When time is ripe, if we fail to advance, we will lose. Shopping mall and scenery should be looked at, not for personal gain but for life. Over the past 20 years, I have insisted on these beliefs from selling stalls to small businesses to hundreds of millions of business buildings, whether in prosperity or in adversity. Of course, the understanding of these beliefs is not one step in place, this is my thirty years of life accumulation ah!