Local Rookie Designers Preview Popular Surprises

In the first half of the year, men's fashion week, Audi Fashion Festival, Blueprint exhibition, Asian Fashion summit and other local fashion events have been held. Singapore's fashion strength has been revealed to the Chinese people again and again, and is also being viewed by international eyes. It is further striving to become the "Asian Fashion Center". What is more encouraging is a group of quite young rookie designers, who are full of excitement and expectation for Singapore's fashion future.

With these events coming to an end, we return to the ordinary scenery of "peaceful life and quiet times", and think that our young designers will be at peace and rest in peace and comfort. That's wrong. These restless young people are continuing to "plan" their brand's fashion shock - new series, new ideas, new ideas, innovation and change, they are still flying in the vast fashion world.

Thinking change is the only trend of fashion.

"Fashion is designed for people. It's a human centered design. People are changing, people's thinking is changing, people's lifestyle is changing. Is fashion still the same? Stubbornly unchanged fashion design seems to me to be a reverse. " It seems that Chen Jingrong (JR Chan) expresses his views without ambiguity. Her dominant menswear brand JASON will also become the first local menswear brand to enter Hongkong and even mainland China.

Chen Jingrong believes that the fashion trend does exist, but it can only be formed in the minds of consumers, and can not be attached to the designer's thinking. Once we follow the trend, the originality and uniqueness of the design works will vanished, and the existence of different brands will also lose their value. "Fresh inspiration decides everything". Design inspiration for Chen Jingrong is almost all pitched. It comes from every corner of everyday life. The key is to ferment a small fantasy bubble into the overall visual presentation, and then "ferment" into tangible tailoring. This really tests the designers' skills.

For men and women

Find the clothes that no one else has.

Chen Jingrong said, "you can't believe that an advertising song can also be my whole series of Mousika. I saw the new advertisement of HeineKen beer on that day. It was attracted by the fashionable, cheerful and witty melody of the background music. After finding it, I heard that it was the song of the Danish band The Asteroids Galaxy Tour" The Golden Age ". This song took me to the 60s and 70s, which was a song and dance, singing and dancing. Who will really know what the era is like, but it is this song that outlines all my design concepts in an instant. After last season's black-and-white practice, I have to make boys who wear JASON become a dazzling and self satisfied male star this season.

Declarations can also become everyday wear.

"If fashion design is only a creative industry, I do not agree that fashion is bound to require sustainable management at the same time. In fact, designers have put forward new requirements for designers to incorporate business operation elements and international consumption trends into design considerations. Feng Aimei, the designer of women's clothing brand Mae Pang (Pang Ai Mei) elaborated on her own ideas in the face of the new challenges facing designers in the globalized world.

"When I was in college, I wrote a dissertation on High Street Fashion. The fashion chain store opened on High Street (main commercial street), its approachable price and no" embarrassing "guests' style is the shortcut for customers to get the latest fashion. The Cowboy brand GAP is also a product of the rise of high street breeze. Its appearance has made the jeans high and low price difference and the'gap'between the good and bad styles have been filled, so it has been successful. I think every young designer should find the precise positioning in the market for himself.

Feng Aimei, who has done a great deal of research on the local women's clothing market, said that innovation and reservation were completely inconsistent after balancing. After finishing the fine tuning of the top two series of personal brand Mae Pang, we continued to design the line (linear) in the new series, emphasizing the sense of geometry, hierarchy and sense of lines. "Almost everything becomes an eye-catching declaration, and customers who come from the advertising industry and law firms love it. Think women lawyers are bored? Oh, that's not the case. "

"Keep your ears open" let me keep my original spirit.

"If I say the most moving change in the fashion industry is the pride of Ms. coco Chanel," I liberated women, and I gave them the freedom to act. " She made the first woman's coat with plain weave cloth, and successfully relieved the tension of the fabric, so that women could fully enjoy the freedom of their limbs while keeping the graceful curves. The height of fashion godmother may be hard for future generations to achieve, but Liang Wenfeng (Mun Foong) is right to say: "the small brands and independent brands mentioned in the operation of other population are also a success for me."

Liang Wenfeng, who owns the A.K.A Wayward of the men's wear brand, said: "I find that the boys in Singapore have really changed, and they want to wear, wear and wear. This is largely due to the fashion education of fashion brands such as Topshop and Zara to the younger generation. So, no one will make mistakes from those shops, but I want to say: good-looking, easy to get, and hard to find. When you dress like all the people in the street, you are also buried in the stream of people, aren't you?"

"What I admire most is those who never care about what others wear, and those who have a strong sense of their own will be the most fashionable attitude. To a large extent, I am inspired by this spirit as a designer, trying to ignore the influence of other designers, avoiding the trend of the whole fashion circle, and immersing myself in my own creation.

It turned out that the A.K.A Wayward men's clothes, which are fresh, cute, simple and vulgarity, are so lonely. Liang Wenfeng said he wanted every boy to find the little boy who was happy because of a piece of clothing, and of course the clothes that others did not have.

Falling in love with clothes and falling in love with myself

"Lady Gaga has been born in the pop music world, so many people are amazed that fashion has been redefined by her. What we are wondering is: what kind of fashion has more vitality than the striking and natural everyday dress?" Women's clothing brand Naked Room two female leaders Xue Yuqing (Jada Seet), Chen Lilin (Lin Tan) asked.

The brand named "Naked Room" has already had the answer. The answer is just a deep brand name: "women in their rooms, from naked to dress, is the most intimate, beautiful and comfortable time. How many women can honestly face themselves, like the clothes for themselves in the mirror, instead of wrapping them in layers of grotesque costumes? " Xue Yuqing explains the meaning of brand in this way.

The new Naked Room series "Beauty In Motion" comes from the elegance of women's limbs and the beauty of women in dynamic fashion. Chiffon is light, the brocade flows gently, the lace is decorated with edges and corners, and the flowers reveal the sexy. Xue Yuqing and Chen Lilin were fortunate enough to be women, and they could put themselves in the position of tailoring for women: "the charm of a woman is never from a deliberate nudity or a stack of pretense. The dress on the body is the second layer of skin of a woman. It can not be too thick or too thin. Only wise women can grasp the scale and weight, and this wisdom should start from clothing and extend to all levels of our life."

This is indeed an aesthetic construction of "new amazing elegance, and ancient Shen Shen Xiang".