Dong Mingzhu'S Struggle Philosophy Of GREE Woman: Harmony Is A Struggle.
"Once Dong Mingzhu passed, there was no grass."
This is the industry.
GREE
The woman will dominate the footsteps.
Dong Mingzhu himself also said, "there is no tenderness in work. It is impossible to be able to do a good job without being harsh and aggressive.
Harmony is a struggle. "
"The grass that Dong Mingzhu has gone through cannot grow up."
About Dong Mingzhu, this sentence was repeatedly quoted as the footnote of the GREE woman's domineering and relentless strength.
In today's era of interpersonal relationship and communication, flexible management is popular.
Administration
Master Dulake once pointed out: "the pformation of this era is just in line with the characteristics of women."
Many people believe that the golden age of power women has arrived.
But Dong Mingzhu did the opposite. When she accepted the exclusive interview with this newspaper, she pointed out that there was no tenderness in her work. Harmony was a struggle. Women leaders did not rely on "affinity" to solve the problem.
"You have destroyed some people's vested interests. He must hate you."
Some people flew to Zhuhai GREE at their own expense, only to "see what kind of woman Dong Mingzhu is". In 1990, Dong Mingzhu, who first entered GREE, recovered debts for 40 days in a row. He also led 23 salesmen to beat the marketing team of nearly 1000 domestic manufacturers. She insisted on the principle that all dealers who failed to pay their bills would stop delivery. At the end of last year, Guangzhou GREE had brought the Guangzhou Municipal Finance Bureau to court. Although the Tianhe District court dismissed the lawsuit, Dong Mingzhu insisted that GREE would win.
After GREE complained to Guangzhou Finance Bureau, GREE was defined as the "destroyer" of the hidden rules, and Dong Mingzhu was also labeled as "dares to challenge the government".
But Dong Mingzhu asked impolitely that the civil servants should act according to the rules and standards. "You can not only represent the government, but also destroy the image of the government."
"There are many rules for government procurement.
Many enterprises and I say that for years they dare not tell or dare to do things. GREE has done it and has given them a sigh of relief.
But for GREE's "government challenge," Dong Mingzhu retorts that GREE is just on the side with the government. "We are not trying to get rid of anyone. We only hope that the government procurement environment is fairer and orderly. GREE does not rely on relations."
Dong Mingzhu laughs. Some people say that she is too powerful, not a woman.
"You have destroyed some people's vested interests. He must hate you.
But if you lose 1%, you get 99% trust. "
"Many people talk about women.
Leader
There is a kind of affinity that can solve some problems. I resolutely disagree with this view. It is absolutely impossible to say that your gentleness can change a contradiction or deal with a problem. It is absolutely impossible! We must have tough decisions or means. "
Dong Mingzhu said that leaders have no art and no art in management, and the only ones are iron discipline and system, and what jobs are needed.
Someone said, "she is not me"; Dong Mingzhu replied, "I am not him."
Is there a way to do a good job, not to be harsh, and not to appear aggressive? In Dong Mingzhu's view, "harmony is a struggle".
It is the first commercial rule that Dong Mingzhu set up for himself to pay the goods first and then keep the goods on account.
At that time, there was a widespread phenomenon in arrears, but Dong Mingzhu announced to dealers that all dealers who were in arrears of payment would stop delivery. After making up the payment, they would first pay the money and take delivery.
For a time, dealers in large and small scale complained to Zhu Jianghong about how to do business. Some even said, "she is not me."
Dong Mingzhu's answer is "I am not him".
A dealer in Hebei still owes about two million of the goods. Dong Mingzhu asked to pay in advance.
The other side told Zhu Jianghong there, he advised Dong Mingzhu: "is it possible to make up the money, first shipment and then collect money?" Dong Mingzhu still refused.
The other side had no choice but to compromise, saying that they should fight for money first, so they had to buy 1 million of them, but Dong Mingzhu had to deduct the 1 million purchase money to make up for the previous arrears.
Customers turn to 500 thousand, Dong Mingzhu again 250 thousand, because of face, reluctantly sent 250 thousand of the goods.
Soon after the dealer came to the scene and all assets were sealed, Dong Mingzhu regretted that he should have buckled that 250 thousand.
Dong Mingzhu said to the outside world, "even if someone else does this, my GREE will not.
Even if I hit the wall 100 times and broke the blood flow, I would have to bump into Dong Mingzhu 101 times.
We must knock down the wall of arrears.
Since then, GREE Electric has never had a single cent debt.
"We should control large dealers instead of being controlled by large dealers. All distributors should compete on the same scale and enjoy treatment according to the upper limit of scale.
A large dealer with annual sales of 150 million came to GREE factory for special treatment.
Taking into account the fairness of the entire dealer team, I not only let him enjoy special treatment, but expelled him from GREE distribution network.
As early as 1994, when Dong Mingzhu took office of GREE electric, he made a decision beyond common sense: run to the general manager and ask for financial power.
In any enterprise, it is a bold and sensitive act to have blatant powers. "Dong Mingzhu has stretched his hands too long!" for a while.
But Dong Mingzhu had her idea. In her opinion, financial power was due to the close relationship between the operation Department and the finance department.
The operation Department requires the distributor to pay the goods first and then deliver the goods, but whether the customers have any money in the company's accounts, and how much money they have is only clear by the finance department.
No matter how the operation Department is responsible, the finance department does not cooperate.
Thinking over and over again, Dong Mingzhu formally proposed to Zhu Jianghong, the then general manager, that the financial dealings with the distributors should be handed over to the management department.
In the end, Dong Mingzhu got this part of the power.
Dong Mingzhu called it all the "struggle philosophy". The key to leadership is the ability to work, analyze problems and make decisions.
I have worked in GREE for more than 10 years, fighting against the market, fighting against others and fighting against myself.
Too demanding and too strict will always make some people feel embarrassed. I think there is nothing to be said about being overbearing.
"Others like to cover up the ugly, I have always been a scar."
No payment, no delivery to the "off-season rebate", "year-end rebate", the formation of regional sales companies, and chain sales giants challenge, Dong Mingzhu likes to change all his own, as a plate of endless chess.
And Dong Mingzhu is obviously a tough chess player.
"Others like to cover up the ugly, I have always been a scar."
It is Dong Mingzhu's habit to talk about shortcomings and not to speak of advantages in company meetings.
"I told my staff that I praised you, and it's already a thing of the past. What matters is the future."
Dong Mingzhu always adhered to his view. As an enterprise, it is to negate yesterday's things every day and to overthrow ourselves before we can be called innovation.
In addition to the harsh discipline of his subordinates, Dong Mingzhu also refused to identify with each other.
"Some dealers know that I have an elder brother, and I want to get some benefits from my brother.
According to the situation at that time, if I gave my brother goods, there would be no loss of interest for GREE, and the face would be there, but I firmly did not give it and gave the dealer a penalty for half a month's discontinuation.
My brother didn't understand and felt that he was not breaking the law. Why didn't he give this little sister too much recognition? Since then, we haven't had any dealings for decades.
When you have the power, every move will do harm to the company.
It is said that when a woman says that her happiness is only sought in her career, her heart is full of loneliness and desolation that people cannot imagine.
But Dong Mingzhu doesn't think so. "Life is not worth living without working.
Work as a pleasure, career as the foundation, career success and social affirmation enrich personal life.
I have no solitude, no need of consolation, and some are just working harder and moving forward.
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Related reports
Dong Mingzhu management equation: 100-1=0
It doesn't matter if you move on, but if I use my energy in the battle of saliva, it's really good to talk directly with performance. "(GREE)
Under the financial crisis, GREE's profits will not rise and fall. In addition to marketing strategy adjustment, management innovation is also crucial.
In Dong Mingzhu's words, "a piece of paper and a drop of water" can not be wasted on a piece of paper and a drop of water.
"As a boss, there is nothing important to do, and every day with a magnifying glass to find small problems.
Finding problems must be solved in time.
I have nothing to do with trifles, and do not let problems happen in details, so that problems can be solved in minor matters.
"If there are no trifles, there will be no big deal."
"The details determine success or failure. The boss is used to manage small matters. If there are no trifles, there will be nothing important.
Air conditioning has more than 1000 components, each component looks small, but in reality it is a big thing. "
The reason why Dong Mingzhu explained his overly perfectionism is that even if everything succeeds, even if there is a mistake, the reputation will be zero.
"After nearly 20 years of marketing career, I have a deeper understanding of the" 100-1=0 "equation.
Dong Mingzhu "likes to take a magnifying glass every day to find problems". She is very unhappy with some employees' behavior in the office to make noise and snacks. When he was the Minister of management, he specially formulated a discipline "can't eat in office."
Her reason is, "if a customer walks in here and sees a group of people who are laughing and eating, will he have confidence in the business? Will he rest assured that millions of millions of dollars will be paid to us?" and even once, Dong Mingzhu persuaded a middle-level cadre not to wear a big gold ring.
Dong Mingzhu said, "I don't agree with that saying that the boss is playing golf outside the house for half a month, and the business is fine. I think such a boss can go home after class because the company already has excellent talents."
Dong Mingzhu said a very confident saying, "I will always be right".
"What I want to say is that I do not allow myself to make mistakes, because once a mistake is made, the business may fail and fail.
I can't joke about the life of an enterprise. If you want to be good, you have to go through all the analysis and thinking before deciding everything.
"I can't walk away, not my people."
In GREE, there is an unwritten rule, so long as it comes from peer enterprises, no matter how competent, it will not be retained in principle.
Dong Mingzhu believes that there are many reasons for job hopping, but most of them are interest problems, or personal interests and aspirations are not satisfied.
"Companies often dig people at our door, but I believe that my talents are not going to be lost, nor are my talents left."
"Corporate executives should come from internal training, and their talents have feelings for enterprises and employees are convinced."
Some enterprises can not easily dig out a marketing talent, "they are afraid to fly in their mouths, and they are afraid of flying". Even if the operation is illegal, enterprises will turn their eyes off one another, so this person will bring disaster to the entire network and even destroy the entire sales force.
Dong Mingzhu said that if an enterprise is to grow by digging up the corner, this enterprise will have no hope.
"You may live well, but you may not live long."
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