Guangzhou 1/3 Leather Goods Enterprises Devote Themselves To Taobao &Nbsp, And E-Commerce Talents Are In Short Supply.

Recently, China Leatherwear Mr. Liu Sencai, CEO, said: "since the beginning of 2001, more and more enterprises in Guangzhou have begun to devote themselves to Taobao, to test the water e-business, especially in Shilin Town, Huadu District. China Leather talents Network in the second quarter of 2011 showed that more than 1/3 of leather goods and bags enterprises are recruiting Taobao related jobs. Hot posts include Taobao customer service and Taobao. Fashion buyer , Taobao store manager, Taobao mall art, Taobao operation manager, Taobao copywriter planning, etc.

"At present, the most lack of network sales manager"

Ma Yun (micro-blog) once said, "if you don't do e-commerce, you will regret it in five years." The Internet market is a tempting cake, and this cake is increasing at an alarming rate. According to a recent research report on China's online shopping user behavior published in the past 2010-2011 years, one of China's largest market research companies, Ai Rui, said: at present, shoes and bags industry occupies the first place in the online shopping market. It is interesting to note that the annual growth rate of online shopping users is 48.6%, which is the fastest growing user application. This shows that the potential of online shopping market needs to be further explored.

According to statistics of China Leather talent network, beginning this year, Guangzhou Hundreds of customers in the region have more than 1/3 of enterprises recruiting talents, but there seems to be a gap in the relevant talents. The key to the development of enterprises is talents. For this reason, the reporter interviewed He Jihua, director of Huilong leather goods company in Guangzhou. He said, "Taobao store has been recruiting customer service and promotion personnel, but it has not been recruited. Customer service requirements are not high, but I don't know why, but I can't get them. Austrian Wang Da leather company main male bag, including bags, backpacks, student bags, briefcases and so on, its responsible person Rao Yilong said, "at present, the most lack of network sales manager."

Why do leather bags enterprises get together with Taobao?

Compared with physical stores, e-commerce has its own unparalleled advantages. First of all, e-commerce costs are relatively low. He Jihua believes that "the cost of physical stores is high, and there is a need to get close to the large flow of people to have good sales volume. Those lots are expensive, and the cost of the Internet is much lower. Secondly, Internet advertising is very fast and convenient. If the network promotion professionals are professional enough, they can usually get maximum benefits at the lowest cost. Once again, the leather luggage industry has great potential for development, and the shoe and clothing industry will occupy the first place in the online shopping market. The two leather companies I interviewed separately indicated that their Taobao store is still in its infancy, and Rao Yilong's company adopts the form of C2C, while He Jihua's company is flagship store, joining Taobao mall is the form of B2C. For the future, He Ji Hua is more optimistic. Now that he has just started, the sales volume of the online shop is not large, but if he does, the sales volume will be considerable. By comparison, Rao Yilong is not so optimistic. He admitted that online trading now accounts for a small share of total sales. Although Alibaba has opened two stores for two years, both the international and domestic versions have paid some services to promote our products, but sales volume is still relying on traditional ways such as stalls and Canton fair to find customers. While selling in Taobao, "there will be sales if there is popularity."

The choice of e-commerce platform is very important.

If you want to do well in e-commerce, it is also very important to choose the platform. No matter choosing B2C platform like Taobao, or choosing B2B mode such as Alibaba, or running your own independent mall, it is based on the strength of the company and the characteristics of the product and the mode of operation. Internet marketing expert Zhang Fangwen suggested that if it is a small manufacturer, it is suitable to start with Taobao, and so on, so that the turnover and customers can accumulate to a certain extent, and can be spanformed to agents. If the company has a small scale, but does not establish brand awareness and the required word of mouth, lack of funds and mature network marketing team, it can choose to operate online independent mall; if you have funds, but can not find a good network marketing team, you can choose a platform like Alibaba, so that you do not need your good operation team, just look for some customer service personnel and general Network Promotion Commissioner.

How can we stand out from many competitors in the era of e-commerce? First, the promotion of commodities. The release of information and the writing of product information are very important, because it is directly related to attracting customers' eyeballs and placing orders at once. For search engine optimization, network business alliance, friendship links, forums and blog publicity, etc. are all available for reference; the two is good service. Service is not only throughout the purchase process, but also reflected in after-sales service, when these small details are handled well, it is easy to form word-of-mouth; the three is to develop a mature sales team. A good e-business project implementation plan should be made by more experienced people, and also need good project talents to carry out, in order to bring real profits to the project.

Rao Yilong said, "promotion has always been done, and when new products are released, we should do more. Taobao is mainly through through-train, but also to promote urgent need to take time. As for sales promotion, limited time purchase, limited purchase, single auction, group buying, spike kill, holiday promotion, discount, buy one get one is an alternative way. He Jihua's approach to new product promotion is "free mail, spike kill and limited time purchase."

Is price complementarity or conflict between online and offline?

When asked whether the sale was made online or offline, He Jihua said, "for us, the style of the shop and the shop is the same, but the price is different, so the price of the shop itself is low, so the price is low. Physical stores are expensive and naturally priced. We will not sell in separate styles. " Rao Yilong thinks, "because the price on the line is generally lower than the price below the line, the profit is thinned." So now we shop and shop to push different styles, so that we can avoid the price difference between online and offline...... "

It is understood that online and offline price conflicts are the reasons why some traditional enterprises dare not rush into e-commerce. They worry that the low price of e-commerce will impact the price system of traditional channels, especially the branded goods, and the voices from dealers will be very intense. There are two ways to solve such problems, one is the implementation of brand segmentation, the other is the implementation of product segmentation. Rao Yilong's handling method is in line with the difference between the product line and the product under the product line. At present, some big brands are brand segmentation, and the online sales brand is derived from the main brand. According to the insiders, e-commerce and traditional commerce are not purely competitive relations. If handled properly, they will coordinate development and even complement each other.

Internet shops levy taxes or end online shops do not pay taxes and fees.

Wuhan National Tax Bureau issued the "first personal online shop tax list", which paid more than 430 yuan to Taobao women's clothing store "my one percent". For a time, many C2C sellers were in panic. It is reported that many personal users are behind the physical shops or commercial service providers. According to the initial statement of the second inspection bureau of the Wuhan State Taxation Bureau, in 2009, Wuhan claw nance Garments Co., Ltd. handled tax registration in the National Tax Bureau of Qiaokou District. "My one percent" belongs to the company's online shop. Yang Minggang, vice president and researcher of the E-government Research Institute of Peking University, said: "in 2011, the turnover of the national electronic trading market is likely to exceed 500 billion yuan. Although its share of sales is smaller than that of traditional social retail products, the rapid development trend is not to be overlooked. The relevant departments of the state need to pay enough attention to the electronic spanaction business, and it is necessary to formulate measures and methods for tax regulation and collection of e-commerce. It is reported that there are mainly three kinds of Taobao stores: one is the private seller who has not registered for business registration, the other two is the registered online shop, and three is the online shop of the entity store. The latter two are different from the entity companies under the line. They should pay taxes according to law. But for the first one, that is, the "pure individual shop", China has not yet introduced specific measures for levying taxes.

He Jihua, who uses the B2C form, says that the taxation of online shops is entirely acceptable. If there is a spanaction, there will be tax revenue, which will have little impact on us. As a personal seller, Rao Yilong thinks that paying taxes online must be stressful. For example, if you buy a shop in Taobao, ninety-eight yuan a month, if you want to pay taxes again, the cost of enterprises will certainly rise. In this regard, Professor Huang Minxue, an e-commerce expert at Wuhan University, said, "in the long run, taxation is the only way to standardize the development of online stores. It is not conducive to the sustained and healthy development of e-commerce that the low price brought by taxes and fees will not be the core competitiveness of online stores.

Data link

The twenty-seventh China Internet development report shows that by the end of December 2010, the number of Internet users in China has reached 457 million, an increase of 73 million 300 thousand compared with the end of 2009. The Internet application of e-commerce has become the fastest and fastest developing main force in China's Internet economy. Data show that the annual growth rate of online shopping users is 48.6%, which is the fastest growing user application. Online payment and online banking also grow at an annual rate of 45.8% and 48.2%, far exceeding that of other types of network applications. China's economic activities are accelerating into the Internet era. Under this premise, small and medium-sized enterprises have also carried out e-commerce nuggets, the proportion of Internet access to small and medium-sized enterprises is 92.7%, the proportion of large scale enterprises Internet access is close to 100%, and 43% of Chinese enterprises have independent websites or set up online stores on e-commerce platform.