Convenience Stores Are Linked To E-Commerce, And "Department Stores" Are Expected To Turn Into "10000 Goods".

Shenzhen cool autumn, e-commerce is also ushered in the cold current, group buying website collectively cold.

"Why can't the online shopping platform go into the community?" Zhang Wei, general manager of Shenzhen 665 e-commerce, told reporters in Nandu that at present, with Shenzhen as the pilot site, thousands of online shopping intelligent terminals have been deployed in the 6 District of Shenzhen, Shenzhen.

According to its plan, 30 thousand units will be launched this year, and 300 cities in the whole country will be set up in the next year, and 200 thousand machines will be set up in 200 thousand communities.

Zhang Wei explained that he proposed the concept of N A P (N ETW orkandphysical), that is, "the combination of network and entity", which is a business model through online search, online trading, and offline payment. Its online platform is a comparable website, bringing together several hundred B2C platforms in the country to kill and thousands of group buying activities, and more effective is the offline platform for smart terminals.

Nandu reporters in Longhua pilot area saw that this online shopping machine has many functions such as touch operation, man-machine conversation, infrared scanning, two-dimensional code scanning, R FID sensing, financial payment, video voice pmission and so on. The machine will be placed freely in the community convenience store after assessment and screening. Users can operate on the machine independently, carry out information inquiry, online shopping, bank card payment and life service, so that the community convenience store can enter the field of electronic commerce, and become a "department store" as "ten thousand stores".

"Convenience stores not only sell daily necessities, but also sell clothes and color TV, do you believe it?" Zhang Wei said. After introducing the online shopping machine, he added hundreds of thousands of products to the traditional sales outlets, and increased the two sales methods of online shop sales and call center sales, turning the real small shops into a space shopping mall, linking online shopping with the real industry, and many malpractices of online shopping can be solved.

No internet access or online shopping?

So, can the so-called online shopping machine bring new imagination to e-commerce? According to Nandu journalists, the current online shopping groups are mainly concentrated in the 1980s and 1990s, and the online shopping area is mainly concentrated in a few first tier cities.

In many people's eyes, online shopping is beautiful, but some groups can't encounter it.

According to the latest survey results in an Internet industry, people in the middle and old age and underdeveloped areas also have the demand for online shopping.

In many two or three line cities in China, there is no perfect Internet environment; the mobile population is very difficult to purchase online when they are outdoors; the middle-aged and the elderly are seeking cheap and inexpensive products but do not understand computer operation, nor do they use Internet banking Alipay -- they are blocked outside the door of online shopping.

However, the development of online shopping market is not perfect, supervision lacks effective supervision, and the overflow of fake and shoddy products and phishing websites also make netizens lack trust in the Internet.

Zhang Wei further said frankly that he hoped to turn the middle and old aged community into the main body of online shopping.

In a convenient store with machines, if users can read, even if there is no computer and no online shopping experience, no online banking and Alipay can shop on the online shopping machine. The convenience store is a payment terminal and a logistics terminal.

The Internet purchase machine has traditional shops to guarantee, and multiple safeguards are set up in technology to avoid the invasion of phishing websites.

If users have doubts about shopping, they can also connect online video call center system to solve problems through man-machine conversation.

E-commerce "grafting" livelihood projects, the integration of the greatest test.

For this new model of the Internet industry starting from Shenzhen, Chen Yimu, Secretary General of the Shenzhen Information Industry Association, told Nandu reporters that this mode is very fresh and bold in the field of e-commerce, and it is also needed by community businesses.

After all, this means the circulation of thousands of varieties.

The key lies in the final operation effect, because the whole system is too large and may encounter many problems.

Chen Yimu admitted that in the individual cities of the mainland, the government has subsidized policies for the huge number of community stores, making it a function of people's livelihood, and facilitating the participation of e-commerce.

At present, Shenzhen is dominated by enterprises, and whether the final operation can keep up or return to the enterprise itself.

"Therefore, the success of this mode will be tested by multiple tests, including the integration of management, payment, logistics, distribution, after sale, and the division of manufacturers, etc., and the profit pattern should be clear. As an Internet platform, what will you ultimately rely on to maintain profits?"

In Chen Yimu's view, Shenzhen's innovation in the Internet industry is insufficient. This new integration mode is not only an important pilot of the Internet industry, but also a reference for solving the livelihood projects.

However, Nandu journalists have noticed that the industry has questioned the financing of the model: "under normal circumstances, the company must finance the approval of the financial regulatory authorities for financing the social uncertain objects, and the financing must have third party trusteeship."

The response from Nandu journalists to lawyers is that "promoters are all franchisees and are not corporate targets for the community."

Some industry associations also said that this is not the air pie, but there are community shops and business models.

Of course, any investment is bound to be risky.

There is still resistance in the traditional retail industry. Walking on two legs is not easy.

As a matter of fact, e-commerce and traditional retail businesses still have many obstacles.

"1+1 is greater than 2, or an unknown arithmetic problem.

In the industry, e-commerce has been developing from the initial low-key sneak exploration to the high-profile publicity.

Consumers' habits have been changed by e-commerce, but they can't hate e-commerce. The pformation of traditional industries into e-business is imperative, but has been repeatedly encountered in pition.

According to the survey of China's franchise investment boom in 2011, retail companies generally believe that labor costs and rent increases are the biggest problems this year, and expanding online sales channels is the main means to ensure sustained growth.

It has been observed that a large number of entity chain enterprises have waded into e-commerce, hoping to walk on two legs and avoid the risk of being eliminated in competition.

"Although retailers know that e-commerce is a road to go, the integration of them is not easy."

People in the Internet industry told reporters in Nandu that the development of online retail business is equivalent to the opening of an independent company, with a considerable investment in its initial technology, marketing and post operation services. Some customers who are accustomed to online shopping are forming a consumption mode under the line, such as goods, online purchases, and three comparable prices, which have a certain impact on offline stores. The prices of goods in each retail store are not exactly the same, and the price of online goods is unique, which is easy to form conflicts with the prices of physical stores.

There are market participants in a word: the rapid rise of Jingdong has proved that manufacturers can not resist the temptation of low-priced online shopping platform.

Low price online shopping platform plus all over the world will be a tool for e-commerce to enter the "future".