Export Shoe Enterprises Are Affected By European Debt, &Nbsp, And Fear That They Will "Streak Naked" Over The New Year.

With the continuous development of the European debt crisis, the uncertainty of the global economic recovery has increased significantly, leading to the lack of confidence in the external market and the deterioration of the demand environment.

In recent years, experts at home and abroad have been talking about it.

This is very important to the footwear industry in Quanzhou, which is mainly exported to foreign trade.

Hongkong Federation of industry believes that apart from the European crisis, China's coastal areas, such as wage increases and lack of talent, is also an important reason for the current predicament.

As China's largest trading partner, the impact of the European debt crisis on China's exports may continue until next year.

As a traditional Chinese enterprise, shoemaking industry has always been engaged in foreign trade and

It is understood that, with the outbreak of the European debt crisis,

Guangdong industry experts believe that the pressure on the export of shoes and clothing enterprises has not yet been fundamentally alleviated, coupled with a series of chain reactions caused by the US "rating" incident and the deepening of the European debt crisis. "There is no doubt that the export situation in the future will be even worse, and there will be more closes for small and medium-sized shoe and clothing enterprises."

The "rating" event helped boost the appreciation of the renminbi and further squeezed corporate profits.

Ye Zhongping, chairman of Guangdong Bao Li Ya Industrial Development Co., Ltd., said, "because the profit margins of traditional industries are small, small and medium-sized shoes and clothing enterprises are unable to digest the exchange rate cost, which makes many export enterprises in Foshan even afraid to pick up orders.

In the first half of the year, the export enterprises basically had orders, but there was no money to make them.

Labor force, exchange rate, raw materials have increased a lot, coupled with tight funds, in the future, more and more small and medium shoes and clothing enterprises will be unable to withstand and close.

In fact, although there are many difficulties in the export of shoes and clothing enterprises, the prospects for China's export will also face favorable factors. The adjustment of international economic structure and the rise of developing countries will bring new development space to foreign trade. China's international influence will increase to enhance its ability to protect trade protectionism; international industrial adjustment and progress will provide new impetus for the development of foreign trade; the pace of pformation and upgrading of China's foreign trade will accelerate; the manufacturing industry's technological level and overall strength will further improve; the participation of the central and western regions in the international division of labor will deepen, and the advantages will gradually become apparent; the macroeconomic regulation and control of the country will become more stable and mature, and the stability and continuity of foreign trade policies will provide a solid foundation for the sustained growth of exports.

In the face of "internal worries" and "foreign aggression", how to bear the market changes of shoe companies, experts believe that enterprises should not sit back and wait, but should respond positively.

From the perspective of OEM export, the appreciation of the renminbi will directly lead to the shrinkage of the order profit. Enterprises will either raise the price or lose money, and raise the price and worry about the problem of customer churn.

On the other hand, if foreign buyers lose confidence in the future economic situation, it will be possible for enterprises to reduce orders.

Therefore, at this stage, shoe enterprises should pay close attention to all kinds of information in international economic and trade, pay attention to unexpected situations in the market, understand relevant laws and policies, and establish reasonable contingency measures, and be vigilant to protect themselves.

At the same time, the shoe companies should be smart enough to "control the menu" with price standards, cooperate with strong buyers, and make strict instructions on interest issues to prevent market mutations from damaging enterprises, and in every critical period, the operation of each link should be more cautious.

Shoe enterprises must enhance their sense of risk. Before exporting goods, they should contact foreign customers through mail and telephone, get a clear reply to the export and export goods. They should recover the goods as soon as possible after export. Besides, they should pay attention to keeping the correspondence with foreign customers. If there is a breach of contract, they can be used as effective evidence, and enterprises can protect their rights and interests through legal means.