George Kahwati: Feel ECCO And Enjoy Comfort.

ECCO ECCO was founded in 1963 by Karl Toobuy Carle, Mr. Dassault. It grew from a small factory in the south of Denmark to an international footwear manufacturing group.

"Comfort" is the core concept of ECCO ECCO.

Its product line includes men's clothing series, leisure series, outdoor series, children's shoes series, sports series and golf series.

Customers can buy ECCO ECCO products in more than 3000 stores worldwide.

The goal of ECCO is never the best, but the best.

This year is the tenth year for ECCO ECCO to take root in China. In commemoration of such a landmark, ECCO loves to go marathon step by step to China.

Take this opportunity, metropolis interviewed the low profile and elegant Chinese general manager.

The significance of Metropolis:ECCO walking marathon for ECCO ECCO?

George:ECCO walking marathon is inspired by its founder, Karl Toosbuy Carle, and in his view, the spread of walking is the key to good quality of life, while encouraging healthy lifestyles and promoting everyone's responsibility for himself and others.

Walking marathon can make ECCO ECCO and people change the world, help people in need, ECCO ECCO's dreams and values will be integrated together, so ECCO loves marathon not only to encourage people to exercise, but also a global humanitarian activity.

Let people walk in love to raise money, fun and meaningful.

All the money raised from the ECCO ECCO marathon will be donated to WWF.

Since ECCO first launched in Copenhagen in 1999, it has been held around the world, such as Denmark, Copenhagen and Orr Hus, Norway, Oslo, Sweden, Stockholm, Germany, Berlin, Poland, Warsaw, San Francisco, and Kyoto, Sapporo, Sapporo, Sapporo and other cities in Japan.

If statistics start from 1999, all ECCO's marathon participants take the journey, so the journey will be equivalent to 45 circles around the earth.

Metropolis:ECCO how can ECCO plan the development of China's market?

George: as one of the three largest leisure brands in the world, the ECCO shoes, made entirely for different feet, is not only Denmark's first but also Europe's first, as well as ECCO shoes.

Since its entry into China in 1997, ECCO ECCO has been loved by consumers for its high quality and fashionable style for ten years.

The Chinese market is not a "market", but a combination of many markets, such as Eastern, northern, southern, central and so on.

But for ECCO ECCO, one thing we can do is to take care of these different places, different markets, and achieve the national quality image with high quality, full of design and comfortable products.

ECCO ECCO has stores in major cities in mainland China. By the end of this year, ECCO ECCO will reach 300 stores in mainland China.

Metropolis: do you have any interesting experiences about the cultural differences between northern Europe and China? George: personally, I feel great, very good.

There is not much difference between working here and in other countries. I like working in different countries very much and I feel different cultures.

This problem is mainly about yourself. How do you feel about and integrate into the local society and culture?

I personally feel that successful operation is absolutely not achieved by one person, but by the efforts of one team.

That's how our team works now.

As for consumers, I think Chinese consumers are very concerned about details.

They will spend time studying products carefully and judging whether they are worth the money.

Metropolis: is it a gentleman who wears well?

George: gentlemen have many angles to judge. Personally, I think more about his attitude and whether he behaves as a gentleman.

I think a gentleman is well-dressed and well behaved.

Both must be combined.

Clothes, of course, can be smart casual, or Su + tie, and it's better to match up with Ecco shoes.

Ecco George, general manager of China, Mr. Kahwati