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2012 China'S Textile Industry: "Clothing Changes" In The Development Of!

2011/12/31 10:08:00 23

"2012 is the beginning of the implementation of the 12th Five-Year plan, and China's accession to the WTO 10th anniversary. China's textile industry has actually entered a critical period of building a strong country."

At the 2011 China Textile Innovation annual meeting, Wang Tiankai, President of the China Textile Industry Federation said.

At the just concluded central economic work conference, we have put forward four important aspects for our future economic work, including firmly grasping the expansion of domestic demand and adhering to the entity.

Economics

We must firmly grasp the pace of reform and innovation and improve people's livelihood.

Again, we should accelerate the pace of reform and innovation as our important work in the future.

Against this background, China

Textile industry

How to speed up the construction of our great power, especially how to promote technology in our power construction with innovation.

brand

Four aspects of sustainability and talent are very important and urgent tasks.

The changing environment and the development of textile and clothing

In 2011, the international environment is changing. The impact of the European debt crisis has not yet fully manifested. The domestic import and export trade has been affected by the changes in the international economic situation.

Cheng Yongru, director of the European Union and American Student Association, said: "there are many crises in the European debt crisis, such as the poor competitiveness of Greece and the unemployment rate of over 20% in Spain.

Italy, Germany and France have problems in varying degrees.

There are several indicators for the debt crisis in southern Europe. The most important indicator is the GDP of the government deficit. There is a constraint in Ma Yue's 3%, that is, the proportion of deficit to GDP is less than 3%. However, the European countries can not achieve stable growth.

The newly concluded EU summit also recognized the seriousness of the problem and agreed to strengthen financial supervision and restraint and prepare to amend the Lisbon agreement.

The euro as a regional currency is very important, and the euro zone problem also has a huge impact on us.

In the age of globalization, everyone is in a boat, and the dollar does not want the eurozone to collapse because the US economy is not good enough.

Moreover, its quantitative easing monetary policy has led to a relatively large pressure on the depreciation of the US dollar.

Cheng Yongru also pointed out that now the 27 EU countries are China's largest export market, bigger than the US market and can be regarded as China's largest trading partner, so the EU issue is of vital importance to China's interests.

Therefore, the overall margin of China's exports this year shows a downward trend.

Cheng Yongru said: "exports increased by 37% in January this year, and then gradually reduced. In May, it increased by 19%, increased by 18% in June, increased by 17% in September, 15.9% in October, and 13.8% in November, showing a downward trend in the past few months, and the growth rate is decreasing.

The export situation of the textile industry is also not optimistic this year. In October, we grew by 7.2%, compared with 3.8%. In the 1-11 months of this year, textile exports increased by 23.9% and clothing was 19.6%.

It was only 7.2% in November.

We really need to take precautions and take precautions.

From the enterprise level, will the banks fail in the European debt crisis? Will the business fail? Will the payment capacity of the enterprise be kept up? We should all consider it, including the risk of settlement arising from the weakness of the euro, and the risk of potential paction default.

All these need early prevention, and we need to cooperate in all aspects and actively deal with them. "

At the same time, Cheng Yongru said that the textile industry was a big winner in the 10th anniversary accession to the WTO. After China's accession to the WTO, tariffs were reduced, and tariffs in other countries were also reduced. The textile industry has seized ten opportunities in the WTO accession and achieved good development.

Last year, the market share of textiles was around 31%, clothing accounted for about 36% of the world's share, and it was 20% when it first joined the WTO.

Wang Tiankai, President of the China Federation of textile industry, said at the annual conference of innovation: "if we classify the complicated problems we face, some of them belong to the current situation of policies and external environment. Some of them belong to our industrial pformation which is difficult to avoid and must exist for a long time.

At present, the contradiction between the expansion of our economic scale and the resources and environment is becoming increasingly prominent. The pace of pformation and upgrading brought about by the tightening of the international market is still slow. The space for the development of low cost enterprises is becoming smaller and smaller, the ability of management innovation is not strong, the added value of products and services is low, it is difficult to cope with the contradiction of rising costs, and it is difficult to obtain the competitive advantage of the market in the case of great changes in the market environment.

He believes that at present, we can not fully control the improvement of the external situation, and we really need to do everything we can to do what we can and make continuous progress in innovation. This is an important guarantee for the healthy development of our industry.

Zhu Hongren, a member and chief engineer of the Ministry of industry and information technology, talked about the internal and external environment facing the textile and garment industry. "12th Five-Year is a critical period for China's economic restructuring, and also a crucial period for the pformation of textile industry from big to strong."

At present, the international textile industry is undergoing a new round of adjustment. The development of China's textile industry is facing a double squeeze from the lower cost of Southeast Asian countries and the high-end technology and brand of developed countries, and the trend of garment orders pferring to neighboring countries is obvious.

Under the influence of debt crisis and high unemployment rate in developed countries, the global market demand downturn will become normal. Competition in the international market will become more intense, and the domestic financing environment is tightening up, and the cost of labor is rising, which will restrict the consolidation of the competitive advantage of the textile industry. "

At the same time, he stressed that challenges and opportunities are always present. The textile industry has always been developing vigorously in the face of challenges. It is necessary to seize the initiative in the increasingly fierce market competition. The textile industry must enhance its capability of independent innovation, pform the industry from scale advantage to technological advantage, change from the integrity of the industrial chain to the value chain, change from learning to innovation to leading innovation, and stand at the new starting point to realize the textile industry from big to strong. Independent innovation is more important and urgent than ever before.

Sun Ruizhe, vice chairman of the China Textile Industry Federation, talked about the development of China's textile and clothing. "The total amount of fiber processing in China has been increasing over the past years. It has been subdivided by the number of Fiber Organon in the United States. From the whole fiber processing volume, we account for 51.75% of the world's total.

In 2010, the world's textile fiber processing capacity of 80 million 83 thousand tons, natural fiber reached 26 million 263 thousand tons, China accounted for 12 million 490 thousand tons, accounting for 47.56%, of which cotton processing volume in 2010 accounted for 47.22% of China, wool spinning processing accounted for 36.22% of China.

After chemical fiber subdivision, it can be seen that polyester accounts for 2/3 of global polyester production, and man-made fiber has grown from around 40% of the world to about 60% last year. Acrylic fiber accounts for almost 1/3 of the world, and nylon and woolen make up 40%.

Let's look at the enterprises above the statistical scale of the National Bureau of statistics. We can see some positive phenomena.

But in terms of trade figures, China's exports to the United States in the first three quarters of the year were 38.88% in the US, 2.36 percentage points lower than in 2010.

Our share of exports to the 27 EU countries has also declined by 1.81 percentage points over the same period last year.

We have made statistics on the 27 major EU countries exporting to the European Union. According to the statistics of the European Union statistics bureau, we see that the share of textiles and clothing is separated. China's textile and clothing share is declining. The increase is in Turkey, India and Pakistan. Clothing is increasing in Turkey, Bangladesh and India.

The market has made an adjustment to China, and some of our competitors' share in some major markets is growing.

Japan is also the same. Our textile and clothing imports account for 74.71%, down 2.45 percentage points from the same period in 2010.

The United States, the European Union and Japan are our three main export markets. This year this situation is directly reflected in the export situation, and our share is declining.

Sun Ruizhe also pointed out that we should not be afraid of the growth mentioned in other countries, which did not make their share of China equal.

In terms of clothing, China deserves the first place.

He said: "now the outside world speaks highly of South Asian and Southeast Asian countries, and is eager to replace China.

I think that in 10 to 20 years, this is no easy task. It is the base of this industry, and the matching of Chinese industry, which is far from what they can surpass. That is to say, although we are faced with practical difficulties, we can find our way of sustainable development by analyzing these difficulties and finding their own way of development.

Sun Ruizhe said: "our challenge is first of all, the uncertainty of the global economic cycle and economic recovery.

Secondly, the low cost countries around the world have been making continuous efforts to continuously move China forward.

In addition, the potential demand for the development of China's entire society brings us the next opportunity for China's textile industry.

Besides, we are also in a pition period, that is, the conversion of factor cost to the comparative advantage of opportunity cost.

In this regard, as long as we can make corresponding adjustments in place, industrial development will still generate new opportunities.

Zhang Tai, deputy director of the Department of industry, pportation and Trade Research of the State Council policy research office, said: "over the past 30 years since reform and opening up, China has been actively and steadily promoting the industrialization process. The proportion of the industry in the national economy is basically stable. However, the scale of industrial production has expanded substantially, the internal structure has been constantly improved, the production technology level has been continuously improving, and the development mode has been constantly innovating. In 2010, the total national economy of China exceeded Japan to become the second largest economy in the world. In the same year, the total manufacturing industry in China surpassed the United States as the world's largest manufacturing power.

Under such circumstances, the continuous development of China's industry, especially the manufacturing industry, is a major issue of great concern to all sectors.

We believe that speeding up the pformation of industrial development mode depends on technological innovation to promote the pformation and upgrading of industries, and truly change from the past driven by the input of material elements to the stage driven by efficiency and driven by technological innovation, and take the road of information industrialization with Chinese characteristics. This is the development direction of China's industry, especially the manufacturing industry.

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Seeking change in changing circumstances

Wang Tiankai, President of the China Federation of textile industry, said at the annual conference of innovation that the economic situation of the textile industry in 2011 showed that the industry's innovation work tended to be more urgent, including the total industrial output value, the output of large categories of products, the output value of clothing retail, domestic sales and the average profit rate. Basically, they were all at the normal level of growth. According to the statistics of the National Bureau of statistics and relevant customs statistics, the relevant indicators basically maintained an increase of more than two figures.

However, due to the constraints of international market demand, domestic raw material prices, appreciation of the renminbi, rising labor costs and other contradictions, the export volume of the industry now has a sharp downward trend, and profit growth has dropped one by one. Under the pressure of small and medium-sized micro enterprises operating below scale, the adjustment and innovation work of the industry is facing new challenges.

In this way, the domestic textile and garment industry is in a changing situation, and "12th Five-Year" is the key period for China to pform from a big textile and garment country to a strong textile and garment power. Therefore, how to develop in a delicate way will become a problem for the industry to think about.

Sun Ruizhe, vice president of China Textile Industry Federation, said that we should "change our habits, seize opportunities, balance our mentality and surpass ourselves."

The so-called "changing habits" must first change the "from individual to the system". In the past, enterprises paid more attention to their own construction, product development, and their own strength building. But now the whole competition is becoming more systematic. If we can not achieve the integration and innovation of the whole industry chain and integrate the supply chain, the individual enterprises will face greater pressure.

Secondly, we need to change from "closed to open", that is, the industry should open its own platform, realize the integration of production, teaching and research, and accomplish "from closed to open".

Thirdly, from the pformation from tangible to intangible, in the past, the industry focused on scale expansion, product development and innovation of tangible products. Next, intangible innovation, management innovation and channel innovation should be the focus of the industry.

Finally, the industry needs to pform from "disorder to order". In the past, the development of industries was driven by opportunities, which led to many disorderly phenomena in the development process. Next, the implementation of social responsibility as a representative should be a point that must be emphasized in the process of disorder to orderly development.

Sun Ruizhe thought that "seize the opportunity" should be considered from two aspects.

On the one hand, the industry should shift more attention to the domestic demand market. Because of the upgrading of consumption, the consumption level will bring more opportunities.

It is worth mentioning that the central economic work conference, which was not long ago concluded, also pointed out that "facing the complicated and changeable international political and economic environment and the new changes in the domestic economic operation, we must continue to seize the theme of scientific development and accelerate the pformation of the mode of economic development, and firmly grasp the strategic basis of expanding domestic demand."

Therefore, the importance of the domestic demand market is self-evident.

On the other hand, from the perspective of international competition, we must pay close attention to the competitive advantages of the industry.

"If we say that one of our core competitiveness in the past was due to the" comparative advantage of factor cost ", we should pay more attention to how to establish the comparative advantage of opportunity cost in the future.

The so-called opportunity cost is what to choose and what to give up.

In this process, we should publicize the market orientation, choose which market structure to adjust, and choose which product structure to adjust. This is the establishment process of the opportunity cost comparative advantage.

For the "balanced mentality", Sun Ruizhe said that although the industry has strong psychological expectations for the support of national policies, it is hoped that all levels of government departments will formulate corresponding support policies in the difficult circumstances of the industry.

However, judging from the current situation, this time is not the most suitable time. Therefore, we should have a balanced attitude in this regard and lower the psychological expectations of this policy support. The industry hopes that the relative stability of the policy will be achieved.

In addition, Sun Ruizhe believes that there should be further mental preparation for market uncertainty.

"We must fully recognize the long-term nature of slowing growth.

We should also have a grasp of the current competition pattern and the difficulties faced by enterprises.

The polarization phenomenon we can see now can be described with a positive word - "industrial concentration increase", which also requires us to have a balanced mentality.

"The most important thing is to" surpass ourselves ", including the adjustment of the industrial structure at the macro level and the rational layout of the regional structure. From the micro level of the enterprise, we should make some contributions in the optimization of the brand circulation channel and the rational layout of the capital market.

Sun Ruizhe said.

From the perspective of the whole industry, many enterprises have explored some "doorways" which are suitable for their own development. They have not only set an example in the whole industry, but also allowed them to live well in changing circumstances.

For example, Hengli Chemical fiber, it put forward the "Pyramid product development model", the three level development corresponds to three kinds of products of different sizes; YOUNGOR wool textile puts forward the new product development cycle innovation mode, that is, new products adopt different strategies, planning, development mechanisms and technical support in different periods, so as to grasp the new product development cycle innovation.

The rapid response mechanism of Nanshan, Shandong, comes from the integration of the whole industry chain. It has its own wool supply and pasture resources in Australia. At the same time, Nanshan extends to the terminal with four brands. Apart from the original processing capacity of wool textile, the whole industry chain has been formed.

In the view of Cheng Yongru, who is a member of the board of directors of European and American students, the textile industry is facing the problem of insufficient international demand, and the domestic demand market needs a gradual development process. The large increase is not very realistic. At the same time, the industry is also faced with technical standards and trade protection issues.

Therefore, the whole industry should strengthen the construction of International Literacy and pay close attention to the trend of the trade environment of all countries.

For domestic enterprises, when dealing with the relevant enterprises in the European debt crisis countries, we should consider the operation of their banks and enterprises, and take into account the settlement risks caused by the weakness of the euro, and the risk of potential paction default.

Enterprises and industries should cooperate with the government actively to cope with the changes brought about by the environment, and then face them optimistically.

Innovation is the motive force of development.

When it comes to the role of innovation in the development of textile and clothing, Zhu Hongren, member and chief engineer of the Ministry of industry and information technology, said: "this year is the first year of 12th Five-Year. The textile industry has overcome the many unfavorable factors such as large fluctuations in raw materials, rising costs, tight capital and so on. Production and export benefits continue to maintain a relatively fast growth. The industrial added value of textile enterprises above designated size increased by 10.5% over the 1 to November, and textile and clothing exports increased by 21.1%. By the end of October, the profit increased by 29% over the same period last year, which is the result of the joint efforts of industry and enterprises, and also the result of continuous innovation."

As a matter of fact, since China's accession to the WTO, the domestic textile and garment industry has seized the opportunities of globalization development, persisted in structural adjustment and independent innovation, and formed a complete textile industry chain from fiber production, terminal products to marketing. The technology content and brand added value of the products have been continuously improved. They have not only met the diversified domestic demand market, but also been widely favored by international buyers, and the international market share has been expanding continuously, achieving ten consecutive years of rapid growth, and increasing the influence and competitiveness in the global textile industry.

Zhu Hongren thinks that the innovation of textile and garment industry needs to start from three aspects: first, we should focus on mechanism construction and improve the innovation system.

First, we should further improve the innovation system of combination of production, teaching and research, and promote the formation of a group of industrial technology innovation alliances that take enterprises as the main body and combine production, teaching and research.

Two, we should increase the construction of public service system, promote the establishment of industrial cluster areas, SME cluster areas, and public service demonstration platforms for key industries including the textile industry, cultivate public service platforms for national small and medium-sized enterprises, and encourage service providers to provide quality services for enterprise innovation.

The three is to support the construction of key laboratory technology research centers and promote the opening and sharing of scientific and technological resources.

Second, we must strengthen our ability to innovate and cultivate our own brands.

The first is to implement knowledge and support various financial and tax policies for R & D and guide enterprises to increase R & D investment.

The two is to achieve breakthroughs in key technologies and industrialization through major projects such as major industrial innovation and application demonstration projects and major scientific and technological achievements pformation.

Three is to promote the construction of independent brand, carry out the pilot project of brand cultivation, establish brand cultivation evaluation mechanism, support the development of industrial design, brand creativity and producer services, and enhance product quality, design level and platform influence.

Third, protect intellectual property rights and create an innovative environment.

First, implement the strategy of intellectual property rights to promote projects and raise the level of intellectual property creation, utilization, protection and management.

The two is to establish an intellectual property information service platform, improve the mechanism of paid sharing and trading of intellectual property rights, advocate respect for the value of innovation, and promote the industrialization of independent innovation and original design.

Three, we should cooperate with relevant departments to crack down on infringement and counterfeiting, and strengthen the protection of well-known brand of original technology.

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Zhang Tai, deputy director of the Department of industry, pportation and Trade Research of the State Council policy research office, said: "the state attaches great importance to the technological innovation of industry and enterprises, and has issued a series of supportive policies and measures. The national" 12th Five-Year plan "plan and the national medium and long-term technology development plan outline have made a comprehensive and systematic arrangement for promoting independent innovation and scientific and technological progress.

Not long ago, the Ministry of industry and information technology also released the plan for industrial technology innovation in 12th Five-Year.

These important documents will further promote industrial technology innovation and promote China's economy to take the path of endogenous growth driven by innovation.

As a guide of the industry, the China Federation of textile industry has been encouraging continuous innovation in enterprise innovation.

For example, the Federation launched the 2011 China Textile Industry Federation product development award award.

The purpose of this activity is to explore the innovation mode of product development, improve the contribution rate of science and technology and the contribution rate of brand, promote the adjustment of product structure, and promote industrial upgrading.

The selection is centered on product innovation and sustainable development of enterprises, highlighting independent innovation and brand building, focusing on product development and management innovation.

Now, industrial technology innovation should take a step forward from improving the quality of products, improving product performance and improving additional functions, and paying more attention to the contents of the product itself, paying more attention to energy, environment, resources and society.

For example, in terms of energy conservation, textile technology has been promoting eco textile since 70 and 80s of last century. Now it is urgent to start with technology, starting from environmental protection raw materials, developing green processing technology, and finally recycling.

Some people say: "technological innovation is not closed, market position is more important than market, technology standard is more important than technology, intellectual property is more important than knowledge, profit mode is more important than profit."

Therefore, at the same time, innovation should also focus on pure technological thinking, or with non technological factors such as human resources, logistics, capital, information and knowledge reserves, so as to achieve real innovation.

"Establish a demand forerunner, then do basic research through relevant institutions or scientific research units, and further pform them into specific production technologies, and then work on the pformation of enterprises, and finally apply them to enterprises, and then feedback to the market."

Dong Kuiyong said.

voice

Zhu Hong, member and chief engineer of the Ministry of industry and information technology, Ren: challenges and opportunities are always present. The textile industry has always been developing vigorously in the face of challenges. We must seize the initiative in the increasingly fierce market competition. The textile industry must enhance its capability of independent innovation, realize the pformation from the scale advantage to the technological advantage, change from the integrity of the industrial chain to the value chain, change from learning follow up innovation to leading innovation type, stand at the new starting point to realize the textile industry from big to strong, and independent innovation is more important and urgent than ever before.

Wang Tiankai, President of China Federation of textile industry: Generally speaking, innovation should be the soul and motive force of promoting the cause of textile power. Around this core, combined with our own reality, this innovation should cover and expand to technological innovation, management innovation, product innovation, system and mechanism innovation, and, of course, the innovation of our own concept, which is a comprehensive interrelated and very practical systematic work.

Sun Ruizhe, vice president of China Textile Industry Federation: last year, I gave you four sentences: "walking up and down with patience, walking with patience, having the courage to go across the border, and can't see clearly and follow closely."

These four sentences are still valid now, and this year we are also sending you four sentences: "change habits, seize opportunities, balance your mentality, and surpass yourself."

Actually, it's not just about doing things.

Zhang Tai, deputy director of the Department of industry, pportation and trade research, Policy Research Office of the State Council: only through technological innovation can we promote the pformation of the industrial structure to a more responsive domestic demand. The new technologies and products developed in line with the domestic consumer demand preferences, constantly satisfy and create new social needs, can effectively activate domestic demand, release the potential of consumption, balance between real demand and external demand, investment and consumption.