Babury'S Down Jacket Fashion Show In Beijing

In May 21, 2012,

The company held a large-scale new product conference at Xingmei Midea hotel. More than 200 well-known feather and down industry dealers from all provinces and cities in China witnessed the bloom of Barber's "revolution, pformation and innovation".

Many years ago, "Barber Rui" down pants appeared in the market in a subversion to the traditional way. They immediately received the warm pursuit of consumers. Sales reached hundreds of thousands of pieces in 3 years, and became the leading brand in the down market.

But in the past two years, Babury's products are too conservative, so that the brand of Babury has lost the charm of leading brands. In 2012, Mrs. Barber, President Zhu Ping, put forward the concept of "revolution, pformation and innovation" for trousers products.

And for the down jacket brand, we should adhere to the development strategy of designer's original brand.

First of all, in 2012, Babury trousers products were upgraded to break the traditional thinking, make bold innovations in fabrics, and use Korean and Japanese high-end fabrics, so that fabrics can be dyed and dyed, so as to maintain the uniqueness of the market.

Bold use of colorful series in color, make the language of products more colorful and colorful, and display more luxurious and visual effects, showing that Barber Rui down trousers will rise again.

There are seven series of trousers products: Barber fashion company, commuter business series, leisure sports wind series, fashion front cowboy series, middle and old age thickening comfort series, leisure business men's trousers series and children's trousers series. Regardless of age span, they are more colorful and colorful, and sell perfectly and art perfectly. However, processing technology is more difficult. After decades of continuous research and development efforts, it has completely eliminated the phenomenon of non feather fabric leaking, and has made the inner liner and lining materials stretch, breaking away from the drawback of the Duffle liner and binding the legs, so that the activities can be extended freely.

This season, Babury designers tried boldly, and other feather down manufacturers did not use the design ideas, mashup materials, splicing and colliding colors to achieve a beautiful visual effect.

In this way, while enriching the product's fullness, it also enhances the selling points of products.

Combined with Babury's design strength and the introduction of the feather down suit series, Babury's trousers design ability and product richness are emphasized.

Hot spot orders

In addition, Barber Rui down company has launched a series of top down garments, which is an important pformation of Babury company. It is also a new starting point. Babury combines the inspiration of famous designers at home and abroad to combine fashion, warmth and comfortable clothing experience. The 2012 autumn and winter products have launched 5 major design series ideas: (1) new down suit series; (2) to pure to soft series; (3) double velvet pboundary line; (4) one wearing three wear series; (5) the day after tomorrow neon series.

These five series of products give Babury a new concept of down products, which is different from the conventional down jacket products with its unique designer's original product style.

In 2012, Babury down company broke the traditional thinking, and boldly tried it. It will show itself in the down market with a brand new look, perfect the combination of down pants and down garments, and give consumers a brand new down world.

Babury President Zhu Ping interviewed

Question: please talk about the first brand of down pants, what you have learned over the years.

Ms. Zhu Ping: first of all, the down pants are very difficult to design. After all, they only have two trouser legs. Unlike jackets, they can have all kinds of collocation, like down pants. It is very difficult to design between inches. If there is not enough experience, it is very difficult to grasp.

Question: why do you change from trousers to tops? What is the significance of this pformation?

Ms. Zhu Ping: because I used to work as a designer and worked in fashion brands, I want to use the framework of fashion to make down. In the future, our stores, or family experience stores, are not like traditional feather products stores. They only sell down coats. In our place, you can buy feather coats and buy down pants, whether they are male or female, adult style or children's style, and family experience like this.

Question: please introduce the advantages and highlights of the down jacket compared with other brands.

Ms. Zhu Ping: we are the first one in the country to do jeans and down pants. Now we are making down feather pants, such as knitted down pants, which are basically the first in the country, including the inside and the lining.

The down jacket is also an innovative design. It is not entirely a down fabric. For example, the outer garment of the down coat can be a woolen coat. We know that during the holidays, many people may feel that the down jacket is not decent enough, but the coat will be more respectable, but the material is not enough to keep warm. So we have this design, which is a thin down garment and a coat on the outside, so that if it is autumn, it can wear a coat outside alone, and when it is cold in winter, you can add the down jacket to it.

Question: what are your new initiatives in marketing in the new year?

Ms. Zhu Ping: in the future, we want to enter the international market, because I myself have lived in Japan, and a fashion company in Japan has also made a special trip to visit our brand.

There are no down pants in Japan. They have never seen such products. They think that in some very cold areas of Japan, down pants are also very popular. Now we are preparing for it. If possible, we hope to extend our products to Japan.

In addition, next year, we also plan to produce athletic down pants. If possible, we hope to cooperate with some Canadian companies to launch ski suit, a kind of sports casual leisure pants close to ski suit.

Question: please talk about your future five year plan.

Ms. Zhu Ping: in the next five years, we hope to extend our products to the Japanese and Canadian markets.