Tanabata Clothing Promotion Opportunity

7 night promotion pictorial case

Tanabata is coming in 2012.

Shopkeeper, are you ready for the promotion of the clothing store? If not, think quickly.

Let's take a look at these successful promotional cases, which may help your clothing store's sales promotion ideas.

1, do a good job in publicity before promotion.

"Wine is also afraid of deep alley", a good sales promotion way consumers do not know, but also "aborted".

The propaganda work before the promotion of Tanabata is the premise for promoting sales to achieve its goal.

Generally speaking, the radiation power of a storefront has its size because of its own strength. Publicity work outside the scope of the store's radiation can only be a waste of money and can not play any substantial role.

Promotion and publicity should be conducted within the scope of the store's radiation and target consumers.

For powerful shopping malls, we can use television advertising, strong media, and convey information to consumers in a comprehensive and multi-channel way. Instead, the general small and medium-sized stores do not need to "go to war", distribute leaflets around shops, make full use of resources such as broadcasting, posters, shop recruiting, or use propaganda vehicles and other tools to achieve the corresponding purpose.

Nowadays, many shops promote the policy of "gently coming" and "gently go". They can not "see a ripple" in the crowd, and naturally fail to enhance their popularity.

2, smart sales promotion

Whether the promotion mode is reasonable or not is directly related to the sales promotion effect. When formulating the promotion policy, we must first investigate the target customer market, have a overall grasp, and formulate pertinent policies accordingly, so as to achieve better results.

(1) give play to the charm of the gift.

In McDonald's shops, there are plenty of seats on holidays and holidays. What is the reason? It is not only the healthy, convenient and delicious fast food that attracts the diners, especially the toys that are more attractive to the children. Each toy has different styles and originality.

The children's needs brought the whole family's consumption, and the children enjoyed it, and the toys were happy, and the parents paid more for their pockets.

The cost of the gift is not high enough. Because of the large quantity and low cost, fast food shops bring a lot of rewards with a small amount of free gifts.

(2), set point consumption

Nowadays, many shopping centers have launched membership systems to issue preferential cards. When customers shop at a certain quantity, they can get certain rebates.

If a total of 100 rebates is purchased for 20 yuan, a total of 200 yuan will be rebate for 50 yuan. It will be cash in kind or in the form of shopping coupons, attracting many consumers to purchase, and effectively cultivate customer loyalty.

The key to using several promotional methods of consumption is to talk about credibility, and the policy of commitment must be fulfilled, so that consumers can get tangible benefits.

(3) pay attention to innovation

Times are changing, but the promotion of many stores is "immutable". In the face of flying advertising, consumers are no longer "cold" for "old faces". The old way of promotion has become "deaf ears". Therefore, sales promotion must win by letter, only new vitality, only new can attract more consumers' eyeballs.

"Donkey pulls the mill" - this kind of scene that only can see in the countryside, recently appears in a newly opened restaurant in Beijing.

A blue stone grate is fixed in the door, and a grey donkey with an eye patch keeps circling around the Miller. The food that has been put in advance is crushed to pieces. If customers need it, they will be processed into delicious food.

Besides, there is a water well not far away from the mill. The windlass on it can draw water directly from the well.

From time to time, curious people came to try their skills, and there were plenty of people around the donkey and the well.

The creativity of the donkey pulls into the dining room has opened the eyes of the people living in the high-rise buildings, and the restaurant has become more popular and customers are more crowded.

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Nowadays,

There are more and more tricks, but only by meeting the needs and needs of customers can they achieve good results.

Generally speaking, stores should combine the nature of products, the characteristics of different ways, and the shopping habits of consumers to choose the right way to win new games and determine a reasonable time limit.

But no matter in that way, we must put an end to the falsity in the promotion process, otherwise it will damage the reputation of the store, and only "lift up a stone and hit it on the foot".

At the same time, in the process of promotion, we should not neglect the propaganda in the middle and later stages. On the one hand, we can make consumers feel the trustworthiness of businesses to cash in on their actions. On the one hand, they will arouse more consumers' attention and desire to buy. Another important aspect is to enhance the good image of shops and form a good reputation in exchange for more customers.