Bbg Children'S Shoes Display International Brand Charm

Jinjiang is known as "China Shoes Capital" and has many "national brand" footwear brands.

Besides local products, have you ever seen shoes sold elsewhere in Jinjiang?

Almost no, because this is the shoe capital. Every household has a deep understanding of shoes. They know how to make shoes and how to wear shoes.

There is no market for shoes with slight faults, let alone an exotic brand.

However, B.b.g children's shoes branch has been established for several months, but its sales volume is increasing.

What makes B.b.g children's shoes so attractive?

To this end, the reporter interviewed Miss Li of Jinjiang Bbg branch: what chance let you know BBG children's shoes?

Hu: I want to start with myself. BBG children's shoes are indelible in my memory. Remember that when I visited my sister-in-law in Shanghai, I went to Shanghai shopping mall by the way. It was just third days after BBG opened in Shanghai flagship store. I really had no intention of visiting BBG counters, and I had an indissoluble bond with it.

When I saw it, I felt that the visual impact was very strong, because the color was strong, rather dazzling, and I felt a little more foreign.

I used to see the special fashions of children in European and American movies, especially those wearing sports shoes, wearing helmets and riding bicycles.

So I think of the 6 or 7 year old son of my sister-in-law, who, like her mother, picked a bunch of things in the BBG counter. Besides those children's shoes, she also bought bags, socks and a complete set of equipment.

Miss Shanghai is very happy to tell me that this BBG store is a flagship store in the Shanghai children's shoes shop. It has just opened and can enjoy a large discount on membership cards. Many brochures are free of information on brand information, and new products will soon be available. Now I have become a member of the BBG, Fashion International, which is a strong impression of BBG.

Now think of me from ordinary members to VIP, and then to BBG's agent franchisee, although there is a gap in the middle, but has never reduced the love for this brand.

This second tier city in Jinjiang, this international brand has more status and more appealing power than people in big cities. So when I came back from Shanghai, I brought a few pairs of BBG children's shoes to my mother's classmates, and they all thought it was too beautiful and incredible. Because BBG had children's shoes with shock absorbers, it was very comfortable after wearing them, and mothers loved children more than children, so they all felt that buying children's shoes like children had a special face, so they dragged me to Shanghai to give them a few more pairs, and several times to buy them. I found that if everyone liked children's shoes so much, it would be better for me to make Jinjiang children's shoes for BBG children's shoes, so that we could make money for ourselves. Reporter: why do you want to be a BBG agent to join Hu? Actually, it is very vain because BBG is Italy brand and international brand.

Reporter: don't worry that the agent can't afford an international brand such as BBG Hu: at the beginning, it is really more passionate than intellect. When we ponder and find out that BBG is an international brand, that shopping mail should be able to afford the Buddha, we wage earners have no chance at all.

It is for us that the agent brand cost is only 4 and 50 thousand, and it can be operated in economy class. Moreover, Jason, the investment consultant of BBG, gave us an analysis of the current situation and development trend of China's children's shoes market, the marketing method, and the profit return. She especially analyzed that the two or three line cities like Jinjiang were the most lack of brand children's shoes monopoly, and the best agent was to do so, because the BBG children's shoes franchising was good for the agents, the agents could monopolize the operation in the area, and they could develop new stores and exclusive offices on their own, while choosing the agent brand, at the same time, they could open their own shops and make money together. But later he was not reconciled. He took part in the 07 year autumn and winter investment conference of BBG children's shoes in Beijing, and found that BBG did not discriminate against us.

Reporter: is brand children's shoes good to sell?

Hu: most people may want to go to small places. People buy children's shoes for children. They definitely prefer cheap wholesale markets and stalls. In fact, this is definitely a misunderstanding. Don't look at mothers in small places. Children are more successful than babies. They spend money very hard. Purchasing power is very strong. After acting for BBG children's shoes, I sold a special counter in a large department store in Jinjiang to sell BBG children's shoes, and opened more than 100 days for three days.

As in the previous estimate, there are many shoes sold in Jinjiang, but children's shoes on the upper class level are very few, so my BBG children's shoes counters are especially vulnerable. Many mothers feel that they have a lot of face to buy their children's shoes, and I'm not at all worried that the wholesale market or the children's shoes are better than the brand children's shoes, because BBG children's shoes are hard to reproduce, although in China you can see the full street LV, the main street Adi Nike, and what international brands will rot in China, so that you will also be misunderstood if you wear them.

But BBG children's shoes will not be shock-absorbing technology, private mold outsole, measuring function, fragrance, soles, sweat, breathable, wear-resistant, slippery, comfortable insoles, nano odor, environmental protection, anti-interference, anti-static technology, such as patent technology, the profiteers are difficult to start, and the functions of these children's shoes, like health products, have a guarantee for children's foot development and healthy growth, so beautiful appearance is not practical, even if the parents are cheap, they still care more about the quality of shoes and children's health, so buying a pair of brand children's shoes is to buy a reassurance, is responsible for the children.

Ji: future career planning: I am very grateful to the marketing conference of BBG at that time. Because at the beginning of the experience of entrepreneurial marketing, Zhu Qi, the general agent of Suzhou District, impressed me deeply, that is, in order to maintain his agency business and business profits, he also must actively develop chain businesses to improve his agency profits, and use his scale advantage to establish his own regional agent brand.

So I choose the same mode as Zhu Qi. The agent and chain store are just doing more than half a year. The profit of the single BBG store has been more than 30 thousand, and the agency profit is limitless. But this is just the beginning. My goal is to make a strong fund in Jinjiang, and the market development and management experienced agents really make the BBG brand of the international children's shoes brand.

Bbg children's shoes as an international brand, from its agent franchisee's mental journey can be seen, the success of light business enthusiasm is still far from enough, but also with characteristic projects and strong backstage support, in order to step by step, to achieve a career.