Home >

Textile And Garment Industry Encounter Cold Spell And How To Overcome Difficulties For Guangdong Enterprises

2013/1/10 14:44:00 56

Textile And Garment Industry Textile Enterprise Guangdong Textile Industry Guangdong Textile Enterprise

2012, < a href= "//www.sjfzxm.com" > clothing > /a > the textile industry suffered multiple cold shocks: exports to Europe and the United States were weak, raw material and labor costs continued to rise, orders were spanferred to ASEAN countries. Many export-oriented enterprises call it the most difficult year in the history of clothing and textile industry last year. Recently, many journalists in Guangdong studied a href= "//www.sjfzxm.com/news/index_c.asp" > textile > /a > clothing enterprises, and found that many foreign trade enterprises were at the edge of losing money or losing money. Faced with the harsh external environment, enterprises actively explore the way out through a series of measures, improve automation level, increase production efficiency, invest in e-commerce, and establish brand to domestic sales. Despite the signs of a rebound in the three quarter of last year, the external environment has yet to show any signs of improvement. 
 "last year can be said to be worse. On the one hand, in the absence of a revival in the European and American markets, the cost of raw materials and labor is rising, the renminbi keeps rising, and orders are spanferred to the Southeast Asian market. Under the multiple blow up, most enterprises are at the edge of losing money or losing money, and the companies that do well can only have small profits. Mao Rong group president, a href= "//www.sjfzxm.com/pioneer/", Zeng Tian Ren < /a >, told reporters that "wool industry in the middle of 90s to the most brilliant time in 2002, gross profit can reach 30%, 3 years ago, gross profit has dropped to 5%." 
 Maoling group was founded in 1992. It is one of the leading enterprises in the wool weaving industry. Now it is the top 50 private enterprise in Dongguan. Its annual business income is more than 1 billion 600 million yuan. 
 2008 < a href= "//www.sjfzxm.com/news/index_cj.asp > > financial tsunami > /a > has hit Guangdong textile export enterprises, and a large number of factories have been closed down. This year is also considered to be the most difficult year for Chinese foreign trade enterprises. However, in Ceng Tianren's view, "2012 is the most difficult year in the company's 20 year history." 
 last year was the most difficult year. /p >
 the data released by China clothing association show that the number of garment exports has been negative for 13 consecutive months. From 1 to September last year, the sales revenue of 14328 large scale enterprises increased from 10% at the beginning of the year to 10%, lower than the average level in the past two years, and the profit rate also dropped from 5.09% at the beginning of the year to 6%. At present, the number of deficit enterprises has reached 16.32% in the enterprises above Designated Size, and the average loss has increased by 47.75% over the same period. 
The statistical data of the p China Textile Import and export chamber are equally severe. Last year, 1-10 months, China exported 227 million silk garments (sets), down 17.1% compared with the same period last year, and exported 955 million US dollars, down 4.32% from the same period last year. The top five export markets were the United States, China, Hongkong, Japan, Germany and Spain, of which only Spain increased by 16.41% compared to the same period last year, while the remaining four markets decreased by 14.12%, 1.08%, 8.8% and 2.71% in the same period. 
 Zhejiang, Guangdong, Shanghai and Fujian export provinces (cities) fell by 11.21%, 14.89%, 16.06% and 0.38% respectively. 
 Maoling group headquarters located in Dalang Town, Dongguan, there are many densely woven plaques in the wool factory. At the world wool spinning base, there are more than 3000 wool textile enterprises and 100 thousand employees. Xiao Rong, a staff member of Maoling group, told reporters that since the year, many wool mills have been shutting down, and many of them have gone to Maoling group. And smaller factories are closing down. 
 industry internal and external troubles continue to /p >
 the European and American market is the main export market of China's garment and textile industry. With the spread of the European debt crisis, the demand for clothing and textiles in Europe and the United States declined significantly last year. 
 in the first three quarters of 2012, the growth rate of imports of clothing textiles from the United States, the European Union and Japan was -1.11%, -8.05% and 0.99% respectively. The demand for textiles and clothing in the three key markets has declined rapidly. The demand for textiles and clothing in the European Union and the United States has even shrunk. {page_break} 
 "after the 2008 financial crisis, the import of European and American markets has not really recovered. The spread of the European debt crisis has exacerbated the plight of China's exports." Chen Yaohua, honorary president of Dongguan clothing association, told reporters that at the same time, domestic labor costs, raw material costs and exchange rate losses were much higher than in 2008. 
 take cotton, the most important raw material of clothing, for example. Since 2012, domestic cotton prices have always been higher than the international market, and the price gap has been widening. By the middle of August last year, domestic cotton prices had been more than 5000 yuan higher than the international market per ton, and the spread increased by 67% compared with the beginning of the year. 
 labor cost is increasing year by year. Ceng Tianren told reporters that labor costs rose by about 15% over the previous year. Now an ordinary worker's wages plus room and board, social security, etc., enterprises spend about 3500 yuan per month. 
In addition, Vietnam and other ASEAN countries began to compete for China's clothing and textile export market with low labor costs. P This has become the most worrying thing for domestic enterprises. 
 data show that from 1 to July last year, the United States increased the import of textile and clothing from Vietnam to 8%. In the first 8 months, Japan's imports of textiles and clothing from ASEAN increased rapidly, with an increase of 20.1%. Vietnam's clothing and textile exports increased from US $5 billion 900 million in 2006 to US $15 billion 800 million in 2011. At present, Vietnam ranks second, third and fourth in the national and regional ranking of apparel textiles exported to the United States, Japan and the European Union. 
 Chen Dapeng, executive vice president of the China clothing association, said that in August last year, the proportion of clothing export products under the unit price of US $5 decreased by 13% last year, which means that the low-priced generation processing enterprises in China have not been able to do so, and many international big enterprises are gradually turning the processing ring to Southeast Asia. 
 Chen Yaohua said that the current labor cost in Southeast Asia is much cheaper than that in China. An average worker in Kampuchea has only about 900 yuan a month, which is much cheaper than our monthly labor cost of 3500 yuan. 
 "ASEAN countries are mainly labor costs low, and with ASEAN Free Trade zero tariff, they can import large quantities of our fabrics and accessories, and do some low price processing." Chen Yaohua said that in the future, as more supporting enterprises invest in ASEAN, the whole industrial chain will be intact, and the domestic textile industry will be hit harder. 
 Enterprise Eight Immortals crossing the sea to survive, /p >
 facing the most difficult environment in the past 20 years, Maoming group has maintained a company of more than 1000 employees through a series of measures. 
 according to Ceng Tianren, on the one hand, the labor productivity can be increased by replacing advanced labor with advanced equipment. Since 2007, Maoming group has started to purchase 1000 advanced computer looms to replace manual labor. The workload of a computer loom is 2.5 times that of a traditional manual rocking machine. One person can operate 8 to 10 computer looms, and the efficiency of each person has increased by 20 times per hour. The monthly production capacity increased from 400 thousand to 1 million 500 thousand, but the number of employees decreased from 3500 to 1500, and the grade of products was also improved. 
 on the other hand, we should increase R & D, develop new products and attract customers. It is precisely because the product design and style are novel, other manufacturers can not do it, enhance the bargaining power of customers, and improve the added value of products. 
 in addition, through the establishment of brand to domestic sales. The year before last, the company began to exert its strength in the domestic market and launched the "WK" brand in China through the way of franchised stores. "We invested a lot in buying office buildings in Shenzhen to set up companies that focus on domestic brands, and imported international designers from Italy to open up the mid end market with high-end products." Ceng Tianren said. 
Guo Xiaobin P, general manager of Rui Yi Garments Co., Ltd. has found vitality through e-commerce. In 2009, Guo Xiaobin tried to enter e-commerce from the clothing processing factory, launched the "Tien Xin girl" brand, and after 2 years in the electronic commerce market, the e-commerce business was on the right track in the year before last. "Tien Xin girl" has become a famous brand of Taobao. It is expected that there will be 30 million sales revenue and 10 million profit last year. {page_break} 
 Company on the one hand wholesale through Alibaba; on the other hand, through Taobao store for sale, next year the company also plans to launch Tmall flagship store. 
 "many export oriented enterprises can not export, and when the domestic market fails to open up, they rush into the field of e-commerce, and think that they can succeed if they invest in a store." Guo Xiaobin told reporters that in fact, e-commerce is very learned, and the characteristics of production are different from those of previous export oriented enterprises. In addition, there are many ways to explore in every aspect of product organization, consumer psychology, customer maintenance, publicity and marketing. 
 "many enterprises will not be able to do it any longer." Guo Xiaobin said, and the company is in the electronic commerce market after a long period of exploration, gradually grasp the characteristics of the market. 
After P failed to turn from an export-oriented factory to a domestic brand, Lin Feixiang, general manager of auspicious fashion, finally chose to make a "quiet girl" for e-commerce. 
 "after export fails, auspicious spanformation has tried a lot, such as opening a shop, doing e-commerce on its own, and finally failed because of unprofessional, just because our capacity is not enough, and they produce and process well done. Finally, we cooperate to let auspicious clothing Zhong Huansheng machine." 
 "every enterprise needs to do what they are good at. The chain of garment and textile is so long that it is not difficult for everyone to survive." Guo Xiaobin said. 
 2013 is still hard to say optimistically 
 according to the latest data from the customs, the total export volume of textiles and clothing in China from 2012 to November was 230 billion 800 million US dollars, up 2.08% from the same period last year, although it is still 5.22 percentage points lower than the national export growth rate (7.3%), but the export growth rate increased by 0.08 percentage points from 1 to October. 
 and in the view of Li Danhua, a clothing and textile analyst of business association, last year's rebound in 9 and October was mainly seasonal factors. In the end of the year, many foreign trade enterprises have received orders from Europe and America, especially Christmas orders, and this year's situation is still hard to say. 
 Chen Yaohua believes that the current external demand is not easy to improve in the short term, and the domestic sales need to accumulate for a long time, and the cost of e-commerce is also very high. Garment and textile industry has to go through a long winter. 
"P >" China's clothing industry is facing a grim situation: external demand is weak, domestic demand is slowing down, and the decline in efficiency is an objective fact that can not be avoided. There can be no fundamental improvement in the short term. This also shows from another side that after nearly 30 years of rapid growth, China's textile and garment industry is entering an important period of adjustment and spanformation. Chang Qing, chairman of Beijing garment and textile industry association, said.