In 2013, Lining Made Efforts To Build A Sports Brand For Children'S Wear.

< p > with the coming of 2013, the "a href=" //www.sjfzxm.com/pioneer/ "Lining" < < /a > > Sports children's clothing, which has been bred for a long time in Tianjin wide Kitty Products Co., Ltd., has also been unveiled in the 300 exclusive stores nationwide.

At the same time, the new Lining children's wear promotional film also appeared on the CCTV children's channel.

The Lining children's clothing with the influence and appeal of the CCTV platform's authoritative media to achieve the marketing of advertising, will have a more far-reaching impact on the completion of brand remodeling.

< /p >

< p > as one of the most authoritative and competitive mainstream media today, CCTV children's channel has created a professional and exclusive TV platform for children's media in China. It is the most powerful media brand for children in China.

Up to 99% of its coverage is ahead of other children's channels and is targeted at children and family audience.

Lining's children's clothing is the advantage of watching the CCTV children. Aiming at the children in the whole country, the new brand advertisement was launched in the prime time of January 14, 2013 to winter vacation to achieve the first intimate contact between the high-altitude media and children.

The launch of CCTV advertising focuses on building a strong brand advantage of Lining < a href= "//www.sjfzxm.com/news/index_f.asp" > children's wear > /a >, and letting more children and parents feel the love and care of Lining's children's clothes.

I believe that joining forces with CCTV will help Lining's children's wear brand lead the children and family market.

< /p >

< p > in 2012, Lining Group officially announced that it had authorized the business of Lining's children's clothing to the exclusive operation of Tianjin wide cat children's products Co., Ltd. from January 1, 2013, and released a new logo for Lining's children's clothing which is more unified with Lining's brand.

Lining children's clothing aimed at 4~12 year old children, striving to create high-quality children's sportswear, brand focus on protecting children's sports safety and healthy growth, the product range includes clothing, shoes, bags, hats, socks, balls and other categories.

< /p >

< p > the new Lining children's clothing will pay more attention to the physiological characteristics and psychological needs of children. According to different age groups, the design is more suitable for children's sports and sports leisure products.

Lining's children's clothing is completely centered on consumers. The product pays more attention to studying the characteristics of Asian children's movement, integrating sports fashion design, safe and reliable fabrics and meticulous work into products to meet the dual requirements of children and parents.

< /p >

< p > international sports brand is an early entry into China's < a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear market < /a > and wading children's clothing. Their better performance in the Chinese children's wear market proves the popularity of sportswear in children's market.

Lining, a Chinese national brand, joined the business of serving children in 2010.

Children's clothing business is one of the important businesses of Lining group in the future. The group also gives strong support to Lining's children's clothing in the internal system, research and development, production and other resources.

< /p >

Lining's children's clothing, which runs in 2013 P, will focus on products, markets, channels and other aspects, accelerate the brand recognition of the market, expand the brand communication and promotion, and gradually complete the channel optimization.

In recent years, the children's wear market has increased by an average of 24% to 25%, and the market size has been close to 100 billion yuan from less than 50 billion yuan 5 years ago.

We have reason to believe that Lining's children's clothing, with its strong national brand maternal strength, professional market channel construction and extremely potential market scale, will definitely stand out in the children's wear industry and create another world.

< /p >