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"Haining Leather" Will Shine Again.

2013/3/30 9:42:00 15

Leather CityLeather Cluster BaseHaining Fair

Siqi's family has participated in the Expo many times. Costume Fair It brings us a bright product. Siqi's home this year introduced foreign high quality leather materials, such as tyre and hide, combined with its own traditional technology to make two processing. The flower pattern and color also made breakthroughs, and the technological level of the whole garment was also improved. The products of Siqi's exhibition not only made breakthroughs in material, but also made innovations in design. Different from the previous natural color system, most of the exhibiting products are color systems. They also use design elements such as color collision and proximity coloring. Various kinds of fur and materials are also diversified. In terms of style, on the basis of the traditional version of the sleeve, collar, hem made some more fashionable innovative design.


And butterfly as a new brand of Haining century Huaxi Clothing Co., Ltd., was stunning in this Expo. As a brand for young fashion and dynamic youth, the main leather materials of butterflies come from Italy, Turkey, Spain and other countries. They are jointly designed and processed by designers in Italy, Turkey and other countries. At the same time, in some design details, in order to fit in with the young market more closely, butterfly adopts innovative methods such as matching and matching of different materials, color collision and so on, so as to introduce more comfortable and novel garments, so that buyers at home and abroad can see the latest trend of fashion. "To participate in the fair is to familiarise the market with this brand new brand, so as to recommend more brands to people and convey design and brand ideas." The person in charge said.


It is understood that since 2004 Haining China The city of leather Since the first group took part in the Expo, hundreds of Haining leather enterprises have displayed the brand and experienced the experience through the Expo. Ren Youfa, chairman of China Leather City Limited by Share Ltd in Haining, said that in 2004, Haining China Leather City organized many enterprises to participate in the exhibition for the first time. Since then, the leather (fur) exhibition area dominated by the Haining Corps has become one of the highlights of the Expo every year, and the Chinese leather city in Haining has been widely concerned about "fashion vane" during the annual fashion show.


In this exhibition, enterprises attach great importance to the exhibition of the largest garment promotion platform in China. Some enterprises emphasize the fine decoration of the booth, the high quality of the sales team, some emphasize the new meaning of the booth, the fashion of clothes, some focus on the practical orientation, and the low cost competition, all reflect the differentiated marketing.


At the clothing fair, Haining enterprises get a lot of orders directly, and more are acquiring new customers and potential customers. Exhibitors, agents and designers from France, Italy, Canada, Japan, Korea and other international fashion brands are concerned about Haining enterprises, expanding exchanges, seeking cooperation, and even opening up a new way of cooperation between famous international luxury brands and Haining enterprises.


The responsible person of leather city, who participated in the exhibition, said that whether it was "guiding the development of Chinese clothing (000902) industry and promoting the development of China's clothing brand" before the Expo, or now "from cost competition to value competition", Haining leather has always been a down-to-earth practitioner, and compared with its domestic counterparts, Haining enterprises have taken a first step in many aspects.


Participating in the Expo is not only the need for the display of corporate image, but also the "Haining". Leatherwear The spirit of the leading position. "We are pleased to see that the awareness of Haining enterprises in the role of the platform has changed, from the previous direct order, to the launch of new products, to show the corporate and brand image. This shows that the brand awareness of Haining enterprises is constantly strengthening." The person in charge said.

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