From Manual Dyeing To Hand-Made Male Customers Value "Caring" Service

< p > recently, the reporter learned from the newly opened National Mall two phase, the SHANG Jia center and other shopping arcade that the brand of senior male a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > has the trend of rapid expansion.

These brands are characterized by 100 years of history, hand-made and customized services, usually priced at around 10000 yuan.

According to an industry analysis, the richness of men's shoes is lower than that of women's shoes. Therefore, the inventory risk caused by product development and design can not meet the needs of the market. Coupled with the rapid growth of the male consumer market, men's shoes brands have opened shop selectively.

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< p > < strong > from manual dyeing to manual making < /strong > < /p >.

< p > there was a report on psychological analysis of male consumption luxuries that most men were not sensitive to fashion but had a high quality of observation.

That is to say, they may really understand a pair of well made shoes.

After visiting several senior men's shoe shops, reporters found that hand made (hand-made) is the basic standard for good shoes.

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Not long ago, P, the 118 year old Italy men's shoes brand Berluti, opened the world's first flagship store in Shanghai Golden State Center.

In the two storey shop, all kinds of hand-made leather shoes are placed.

Reporters learned that the brand of men's shoes before the hand-made production process is also more than one process - Manual dyeing.

Its founder, by observing the change of the moon's brightness, has created a unique patina color with a sense of pparency.

Therefore, the products displayed in the shop break the color law of "90% black and 10% amino" men's shoes with rich and unique colors.

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Less than P, a couple of steps away from Berluti have two equally well-known men's shoe shops, J.M.Weston and CHURCH S.

The former is regarded as the "top man shoe" by the French. In its factory, 200 handcraftsmen are elaborately carved, using the unique Goodyear sewing technology. Each pair of shoes has to go through at least 150 complex processes and can be completed in more than two months. The latter is from the United Kingdom and is mainly made by hand.

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< p > < strong > male customers value "care" service < /strong > < /p >

< p > "men are more particular about women than they are, not only in terms of material and technology, but also in the process of shopping."

A male customer in the shop trying out shoes told the reporter what he said.

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< p >, therefore, reporters found that men's shoes brand is not just spell craft, but also spell the service.

Berluti global flagship store manager told reporters: "salesmen in the store use kneeling services to test shoes for customers. If shoes are worn out, customers can also do maintenance in the store, or even change their original colors."

On the two floor of the shop, there is a bar. Customers can drink champagne and watch the maintenance division do their own shoes.

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"P" is unique. In the J.M.Weston store, you can buy a full set of leather shoes maintenance tools.

The reporter understands, sales personnel will undertake simple shoe care teaching, for example, how to polish the toe of shoes.

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