Mobile Shopping Scale Growth Is 4 Times The PC End.

< p > January 13th news, 2013 China Mobile shopping market transaction data has been released: according to the latest statistics of AI consulting, 2013 China Mobile shopping market transaction scale reached 167 billion 640 million yuan, an increase of 165.4% over the same period, the growth rate is 4 times more than PC online shopping. < /p >
< p > report shows that in 2013, domestic a href= "//www.sjfzxm.com/news/index_c.asp" > PC end < /a > online shopping scale nearly about 1600000000000 yuan, an increase of 35.7% over the same period. From this we can see that last year, the growth rate of mobile shopping transactions has exceeded 4 times the growth rate of PC online shopping. < /p >
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< p > although the overall growth rate is still increasing, the growth rate of mobile shopping has slowed down. < /p >
< p > reporters learned that the scale of China Mobile shopping transactions in 2011, 2012 and 2013 were 11 billion 680 million yuan, 63 billion 170 million yuan and 167 billion 640 million yuan respectively, the growth rates were 426.1%, 440.8% and 165.4% respectively. It can be seen that although the overall growth rate is faster than the PC end online shopping, the overall growth rate of mobile shopping is still slowing down. < /p >
< p > > from < a href= "//www.sjfzxm.com/news/index_c.asp" > Mobile Internet shopping market < /a > penetration, the penetration rate of China Mobile online shopping reached 9.1% in 2013, up by four percentage points over the same period last year. It is estimated that the penetration rate of mobile shopping will reach 24.1% by 2017. < /p >
< p > in the past year's mobile shopping market, apart from Taobao, < a href= "//www.sjfzxm.com/news/index_c.asp" > Tmall < /a >, Jingdong, all customers, No. 1 store has spared no effort in promoting their mobile clients, WeChat has become the most explosive new player. According to the data disclosed by Tencent e-commerce, in November 11, 2013, Yi Shun WeChat store sold 80 thousand orders in volume, accounting for 13% of the total orders. < /p >
< p > it is understood that Taobao Mobile has achieved a total turnover of 5 billion 350 million in double eleven, accounting for 21% of the total number of transactions. Jingdong double eleven day 6 million 800 thousand orders, mobile terminal orders accounted for 15%. The United States group network also said its mobile terminal transactions accounted for 65%. < /p >
< p > cooperation with operators has become an important phenomenon in the past year's development of mobile e-commerce. Taobao announced cooperation with Unicom mobile to launch a free traffic plan. Some users in the city use Taobao mobile terminals and "dealings" of Ali to get the monthly 2GB free flow package of Taobao, and the traffic cost will be paid by Taobao. Suning cloud business also revealed that it will launch an instant messaging tool called "cloud letter" or cooperate with a carrier. This is a way to stimulate the consumption of mobile terminals by buying user traffic, or it will be used more next year. < /p >