Sportswear Brand Design Concept And Brand Management

< p > after more than 30 years of development, China's garment industry has gone through the process from "made in China" to "created in China". In this process, more and more Chinese brands are beginning to emerge and occupy an increasing market share.

Today, garment enterprises in China are increasingly aware of the important role of clothing brand design in enterprise marketing.

However, the fact is that the standard of clothing design is still lagging behind the level of the developed countries. China has not yet produced the world's influential fashion designers.

If Chinese clothing wants to embark on the internationalization road, it must make more efforts in clothing design and brand management, forming a unique style of the enterprise.

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< p > according to the development path of international sportswear brand and the current situation in China, combined with the research on brand marketing and management for many years, I think the key is the renewal of the idea of brand design and brand management.

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< p > > strong > 1 < a href= "//www.sjfzxm.com/news/index_c.asp" > sportswear < /a > the concept of brand design is the integration of science and technology and Humanities and art.

< p > the concept of sportswear brand design is the integration of science and technology and Humanities and arts. It involves aesthetics, culture, psychology, material science, engineering, marketing, color science and other elements.

The term "design" refers to mental activities such as plans, ideas, ideas, schemes, and so on.

The clothing brand design is based on the brand design concept and the characteristics and requirements of the design object, and creates and draws out the effect diagram, the plane plan, then makes the manufacture according to the blueprint, achieves completes the design process.

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< p > as in today's clothing industry, such as Pierre Cardin of France, Prada of Italy, Calvin Klein of the United States of America (CK) and Ralph, etc., there have been dozens or even hundreds of years of history. Although most of the founders of these brands have passed away, the designers' interpretation of clothing styles, the personalities and ideas of fashion design have always given off the classic charm, and as time goes on, they have accumulated more strong brand cultural connotations, thus enhancing their brand value.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > Brand Management > /a > theory. To solve the problem of integration of science and technology and Humanities and art requires psychological intervention. This is very important for clothing brand design. For example, marketing practice shows that the problem of Lining sportswear brand is no longer a matter of technology or quality, but rather how to consider the consumer's feelings and experience in the design of clothing brand.

From the brand management strategy, this problem is "positioning" problem, it reflects the characteristics of consumer groups personality needs.

The individuality of an excellent brand is mainly reflected in its unique style, and the formation of this unique style is embodied in its aesthetics of clothing, which is based on the understanding and continuous innovation of life, design and clothing culture.

Remember: when you make a unique positioning in design, consumers will surely recognize you like this.

And once this position enters the consumer brain, it's hard to change from then on.

Good design can play a big role in promoting brand marketing, because the brand behind consumers' favor is the feeling and satisfaction of consumers.

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< p > < strong > 2 the problems existing in the current sportswear brand design < /strong > < /p >

< p > first is < a href= "//www.sjfzxm.com/news/index_c.asp > > dress designer < /a > ability.

They are compound talents who need innovative ability, practical ability and entrepreneurial spirit.

However, influenced by many factors, professional colleges and universities have always been a weak link in cultivating students' innovative spirit and creativity.

It is mainly manifested in the following aspects: the limitations of the existing teaching concepts, teaching modes and teaching methods; the design courses tend to be theoretical subjects; students lack practical experience; most of them only know drawing, but little is known about the performance, cutting methods and production techniques of fabrics.

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< p > followed by designers' lack of understanding and understanding of clothing expression, consumer personality and fashion.

Today's society is a time for fashion and individuality.

Whether girls, boys or women or men, the choice and pursuit of most sports products such as Nike and Adi are not the choice and pursuit of their professionalism and mobility. They are choosing to pursue their individuality and fashion.

Marketing results show that this argument is consistent with reality, and the result is supported by reality.

The reason why sportswear brands can be popular in the world is that the uniqueness of these products can play a role in embellishment of people's lives and embellishment of people's psychology.

On the contrary, the personality of Lining sportswear brand is obviously insufficient. The Li Ning Co found itself in the market research (2011): most consumers believe that the brand of Lining is "reliable, mild, trustworthy and positive".

This result is obviously not clear about personality, much less fashionable.

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There are also some objective reasons for the existence of these problems. China's sports brand fashion designers are just beginning, and are still in the exploratory stage. Designers are generally not sensitive enough to the market, and lack of analysis of the current trend of sportswear. It is difficult for them to design products with distinctive characteristics and close integration with the market (consumers) according to the brand culture and connotation of clothing. P

Many talented designers now rely mainly on designing studios, but they can't really go to the market.

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< p > < strong > 3 ponder over the management of future sportswear brand < /strong > < /p >

< p > sportswear consumptive groups are mostly young people. Whether we can grasp the prevailing trend of sportswear nowadays is whether we can seize the "heart" of consumers and meet the needs of consumers. This is the core of the management of sportswear brand.

Today, many domestic sports brand clothing has begun to stand at the forefront of fashion and fashion, and has a keen grasp of the trend of sportswear.

For example, many sportswear brand design also takes full account of young people's demand for personality, avant-garde and fashion, and integrates the concept of young people into products, so that "sports hand in hand fashion" can truly integrate products into life and fashion, so as to meet the needs of consumers to the greatest extent.

This is the trend of brand development and brand management of future sportswear.

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< p > there is another point in brand management, which is to integrate more Chinese elements into products and make products with independent characteristics and suitable for oriental people. This is also the trend of sports brand development.

In fashion design, the connotation of culture must be integrated to make the brand emit its charm.

For example, the recent success of Kappa sportswear in China is the best example.

The brand design combines sports with fashion, and designs with the characteristics of ordinary people instead of athletes, which greatly meets the needs of consumers.

Remember: China's sportswear brand design can not copy the western concept, but in the sportswear brand design, more Chinese cultural elements will be integrated into the product.

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< p > in today's Chinese market, homogenized products are no longer competitive. Only by focusing on personalized brand and professional design can we have more room for development.

With regard to the future sportswear brand design, operators must have professional design level plus meticulous quality of service, plus professional innovation ability, especially in the integration of consumer psychology, in order to achieve greater results.

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< p > to enhance the added value of the brand, it is necessary to shift the strategic center of the enterprise to "brand management".

Clothing brand management should take the social life and culture as the foundation, take the clothing brand design concept as the core, and promote the development of the garment industry and related industries through the development of products.

Only in this way can the clothing brand management continuously burst into vitality, get a steady stream of development power, and create a world-class sportswear brand.

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< p > in sportswear brand management, it is necessary to make changes in advertising creativity and performance, emphasizing different consumers' self and personality growth to accommodate the characteristics and pursuits of different age groups.

The spirit of the times is deeply explored. Only when the brand spirit or brand image meets the consumers' spiritual idols, will their products become their spiritual dependence and become the real fashion, such as today's Apple product success.

The development of sportswear brand is the only way. As long as we renew our brand design concept and strengthen brand management, it will not be too long to achieve the international brand dream of China's sportswear brand.

We hope that this day will come soon.

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