Guangzhou Department Store "Beautiful Economy" Has Heated Up

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Guangzhou < /a > major businesses once again opened another round of business war after the golden week of the Spring Festival. Reporters visited the city in recent days and found that compared with previous short-term promotions, the sales promotion time of most department stores this year was 38 to 5 to 6 days. At the same time, in the face of the serious homogenization of department stores, discount is no longer the only selling point to attract consumers. Businessmen also realize that they should create their own brand characteristics and give citizens more diversified shopping experience. < /p >
< p > < strong > department store sales promotion breakthrough in previous years < /strong > < /p >
< p > according to the data collected from the village of Monte tower, 2/3 of the surveyed department stores said that sales in February were not as good as expected. Most of the department stores surveyed expect sales in March to be optimistic, and the weakness in the consumer sector will hardly improve in the short term. < /p >
< p > under such circumstances, the arrival of the "38" festival will help to push up the "cold" consumer market gradually. This Saturday is about to usher in the "38" a href= "//www.sjfzxm.com/news/index_c.asp" > women's Day < /a >, compared with the promotion schedule of two or three days in previous years. Most of the department stores in Guangzhou are selling 7 days to 2 weeks this year, and the promotion time is 5 to 6 days, and some women's sales promotion breaks through the previous year's 62% off, and directly to 90 percent off. < /p >
< p > "festivals and festivals do not create festivals. It has become an inevitable move for businessmen to live in the present." An interview with the industry analysis, after February, before May 1, department stores entered the off-season, this year, the major department stores in the "38" section of the discount is higher than in previous years, apparently to sprint the first quarter of the sales task. < /p >
< p > < strong > create brand value added service and converge popularity > /strong > /p >
< p > however, since the beginning of this year, Guangzhou's "a href=" //www.sjfzxm.com/news/index_c.asp "department store" /a "has been more and more frequent discount sales promotion. All the businesses have also felt that the" discount "is declining, and many retail businesses are also realizing that they should create their own brand characteristics and gather popularity with all kinds of value-added services. < /p >
Less than P, which is very concerned about the industry is the "two hundred nights" marketing activities held by Guang Bai department store for two years, making the store a happy carnival. Yesterday, the reporter learned from Guang Bai department store that this year's "Guang Bai night" will be launched in March 8th at the Tianhe Zhongyi store in Guang Bai department store. The time span will extend to two days. It will be composed of men's underwear fashion show, top name brand limited sign up, star studded star meeting and flower ocean overflow four categories. Among them, the men's underwear show became the "good heart" of female consumers in Guangzhou. This year's "Guang Bai night" will change the traditional beauty to the fashion show routines, with the brand business as "gimmick" as a gimmick, a large and powerful male model for men's underwear new products show, to consumers feel the "Queen" treatment. < /p >
"P" is unique. Reporters learned from modern department stores that this year's department store also extended the "38" Festival "Queen's banquet" promotional activities last year. In addition to deep discounts, it also added services such as daring consultants, men's shopping guide, telephone booking and shopping, hoping to make female consumers feel the exclusive service of the queen. < /p >
< p > besides, the reporter understands that "Guang Bai night" also focuses on the "five senses" of the human body. If visually, the shopping mall will set up more than 10 large flower attractions. Sunflowers, lilies, tulips, roses, peony, carnations and other different themes will distribute the floors, so that consumers can shop in the sea. It is reported that this is the first example of Yangcheng shopping mall. < /p >