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Land Rover Will Cooperate With Barbour To Promote Fashion Apparel

2014/4/3 18:14:00 313

Land RoverLuxury BrandBarbourFashion Apparel

< p > Land Rover announced recently that the costumes with the top British a href= "//www.sjfzxm.com/news/index_c.asp" luxury brand /a Barbour will be launched this autumn.

Barbour will launch a special clothing series called "Barbour For Land Rover" for Land Rover, which is the first cooperation between the two famous British brands.

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< p > Barbour is a famous British luxury brand and has been awarded the royal clothing style windbreaker brand.

Proud of its durable and durable quality, it is known as one of the admission tickets for European upper class.

Speaking of getting the royal royal clothing brand in the UK (Royal royalty brand becomes the preferred commodity of royalty), the other two brands, Baba Rui and Hans, have to say, but Barbour is above the two brands, thus becoming a real British treasure brand.

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< p > Barbour this "Land Rover a" href= "//www.sjfzxm.com/news/index_c.asp" > clothing series < /a > includes jacket, sweater, accessories and suitcase. Its design takes full account of Land Rover's characteristics as an off-road vehicle, and presents the steady, low-key and durable characteristics of Land Rover through unique patterns, patterns and fabrics. At the same time, these garments will continue to maintain the quality and durability of Barbour after Barbour's design masters.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > Barbour > /a > the cooperative relationship between the tiger and the tiger is totally in line with the image of the two brands. But through the interpretation of Barbour, Land Rover's all terrain and all-weather adaptability is better highlighted. Land Rover global brand director Robin Colgan said, "Barbour for Barbour products series will effectively explore the historical heritage of the two brands and better reflect the importance of collaborative work. Whether Land Rover's car or outdoor clothing, it shows a complex, capable, durable and reliable brand essence. The high consistency of the two brands in this area has finally contributed to this cooperation."

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< p > according to official news, Barbour's Barbour For Land Rover series clothing will start selling in August, and consumers can buy their favorite products through Barbour and Land Rover channels.

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Less than P, the industry pointed out that Land Rover's strong performance in recent years is the main reason for its confidence in launching products with the top luxury brands, while Land Rover's potential consumers are also those who are not rich or expensive. They are highlighting their status by integrating into the brand with higher gold content.

Of course, because of its high price and short product line, Barbour mainly provides products for hunting, fishing and other outdoor sports. It also needs a new market entry point.

However, the Barbour products on the road tiger logo may be more expensive than the existing Barbour products, but for Land Rover tyrants, these are really nothing.

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