2014CHIC, What Kind Of Cards Do The Knitting Enterprises Play?

< p > remember the data released by last year's knitting year show that in the online shopping, < a href= "//www.sjfzxm.com/" target= "_blank" > textile < /a > a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/" > clothing accounted for about 25%, less than 18%, bags less than 10%, only three of the three categories of pactions increased to 50% of the total sales volume of the network.

Please don't neglect it. This is only in online shopping.

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< p > CHIC2014 as a comprehensive a href= "//www.sjfzxm.com/" target= "_blank" > clothing exhibition < /a >, covering a wide range of categories.

When all kinds of products are more comprehensive, what kind of knitting products do knitting enterprises occupy in the exhibition? What is the weight of the exhibition? < /p >

< p > < strong > E1 Pavilion: menswear / urban casual wear brand < /strong > /p >

< p > < strong > hi Martell knitted weight 35% < /strong > < /p >

< p > strong > front-line shopping mall, direct camp, outdoor customization < /strong > /p >

< p > in this year's plan, the main purpose of the project is to develop counters and outlets in the first class stores, and initially plan to open to 100 outlets.

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< p > "although there are many channels now, we still strive for victory. Although the cost of Direct stores is slightly more expensive, it is more controllable for sales terminals.

As a brand based on medium and high class outdoor sportswear, we can ensure that our products are manufactured, designed and sold in conjunction with the original French company, ensuring the quality of our products.

Wang Zhu, Secretary of the board of directors of the group, said.

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P itself has a certain position in the European market. After introducing China, the company has put forward some requirements for the design of the original company, so as to make their products adjust to the aesthetic standards of Chinese consumers.

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< p > it is reported that the joy horse diagram can be customized according to the special shape of the consumer and the demand for special functions in wearing.

Wang Zhu said, "the customization of this outdoor garment is the first in China."

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Outdoors in China, P is still in the outdoor stage compared with the outdoors of other countries. Therefore, it is not always in line with the habits of Chinese consumers to sell these outdoor sportswear as the concept of foreign outdoor clothing to the Chinese market.

"This brings us a series of outdoors clothing products. This series of products highlights the fashion and versatile features of clothing, enabling consumers to work, wear, travel and wear."

The introduction of the urban outdoor series brought by this exhibition is introduced by Wang Zhu.

According to the briefing, the product mainly comes from hygroscopic and quick drying fabrics, mainly in quick drying mesh and knitted fleece liner.

Knitted elements account for about 35%.

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< p > now outdoor clothing brands are fiercely competitive, but when Xin Martel avoids the similarity with other outdoor brand products, it will naturally stand out.

"Himaltun, as a high-end outdoor sports brand, insists on the guarantee of quality and function."

Wang Zhu said.

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< p > strong > E2 Pavilion: casual wear / sports / cowboy / street / outdoor < /strong > /p >

< p > < strong > YISHION knitted component 45% < /strong > /p >

< p > < strong > line store, direct camp, urban leisure < /strong > /p >

The YISHION of Dongguan YISHION Group Co., Ltd. is once again shining on the CHIC stage, bringing the new trends and trends of the new year to show their new modern city series.

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< p > in the whole E2 leisure hall, the design of YISHION's exhibition hall is full of personality.

After entering the pavilion, you can see YISHION's eye-catching English LOGO.

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< p > this YISHION shows the theme of modern city. They use the statue of liberty and Brooklyn Bridge as the theme of the layout of the scene, as well as The Empire State Building's photographic image.

The modern urban product series is mainly black and white and fluorescent. It creates the gorgeous and contrast feeling of neon lights in the steel and cement city. It decorates with the similar irregular picture of the thousand birds' lattice and breaks the obvious boundary of black and white.

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< p > as a city casual wear, knitted fabric creates a casual style which is the main type of knitted apparel. Therefore, the knitting elements in this exhibition account for about 45% of all the exhibitors.

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< p > YISHION exhibition hall creates a style of urban fashion. This visual experience is incomparable to other properties of other exhibitions.

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< p > it is reported that in this year's development plan, the main idea is to increase direct outlets and expand channels. YISHION, as a clear target of the market, is making efforts to make itself more robust.

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< p > < strong > E4: Children's living hall < /strong > /p >

< p > < strong > Barbara knitted component 70% < /strong > < /p >.

< p > strong > front-line shopping malls, channels, high end < /strong > /p >

< p > Zhejiang Semir dress Limited by Share Ltd presents its casual wear and children's wear together with different target groups and types. It brings multiple experiences to the businessmen visiting the exhibition.

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< p > Semir group children's wear brand Barbara concentrated on the 2014 spring summer new product line.

In order to better cope with market competition and seize the new market opportunities, Barbara joined the group's new fashion matching brand mongdodo (dream dodo) and baby boy brand minibalabala to participate in the exhibition.

According to Xu Bo, head of Barbara, this is also the first public appearance of the group's three main force children's wear brand group.

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< p > minibalabala brand is an important high-end children's clothing brand of Semir. It was born to compete with international brands.

The new brand of minibalabala is mainly located in infants aged 0~3, and will extend the product line to 0~7 years in the next few years.

Because most of the children's clothing, so in this exhibition of the products, the knitting elements are relatively high, accounting for about 70%.

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< p > another brand is mongdodo.

This brand is located in the world's first brand new fashion for children. It is more like a channel brand. At the exhibition, they focus on fashion shoes, fashion accessories, creative products and so on.

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< p > Xu Bo said that mongdodo is an important part of Semir's multi brand operation mode. Its age is located in the infant and young children. It aims to focus on creating the first nationwide one-stop Fashion Center for children.

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< p > < strong > W3/W4: ladies wear < /strong > /p >

< p > < strong > the knitting weight of 40% is < /strong > < /p >.

< p > strong > straight battalion, overseas, middle and high end < /strong > /p >

< p > as an old brand of Shanghai registered in the 1898, after being sprouted again, the company has already made its own shop in some of the middle and high grade shops in Shanghai, and is booming.

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In the second half of the year, we plan to layout in the central, southern and northern parts of China, and layout in the main cities of East Asia such as Hongkong, Seoul, Tokyo and so on. There are also planned stores in London and Copenhagen in the same period. P

Because in the initial position, we intend to make a brand of global brand.

Shanghai textile fashion industry development Co., Ltd. deputy general manager Xu Bin said.

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< p > it is understood that prevlen wins by quality. Therefore, they will not expand shop blindly. At present, there are plans to open 30~40 shops in China, but require sales of more than 6 million yuan per store.

"At present, we can achieve sales of 2 million yuan ~500 million, these sales accounted for 60% of women's clothing, men's clothing accounted for 40%."

Xu Bin said.

Knitted elements account for about 40% of the products displayed this time, depending on the design and fashion trends of the products.

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Less than P, quality and quantity are the principles of management.

As a wholly owned company owned by Shanghai Textile Group, the pipeline link is also under the control of the company.

"Our factories and production lines are processed for some of the world's first-line brands. Their technology is mature and their production conditions are excellent, so the quality of the products has the most basic guarantee.

In addition, the surface accessories we choose are imported from Italy, England and Austria. We can also use the word "no cost of blood" to describe our pursuit of quality.

Xu Bin said.

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< p > the recommendation of the brand to the northern market is the main purpose of this exhibition.

"CHIC exhibition has a large scale and a high reputation. The investment team and publicity audiences are also in line with our psychological expectations. So we have participated in the CHIC Exhibition for two consecutive sessions.

Moreover, we have not changed the shop we choose. I think the location of the berth can enhance the impression of investment and audience.

Xu Bin said.

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< p > for Xu Bin's future overseas market development, he said, "it is more confident for him to open up foreign markets. Even this kind of grasp is better than the development of the domestic market."

Because the agreement between Pu Li Wen and the suppliers of face accessories reached mutual help agreement, and he bought their accessories, and they were responsible for opening up the sales channel of the market.

If we do this, we can rely on our strength. "

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