Children'S Clothing Market Will Slow Down In 09 Years

At the end of 2008, we sum up the overall trend of children's wear this year. The trend of children's clothing consumption this year is gradually decreasing.

In the global economic situation is not clear, consumer confidence is also declining, which is directly reflected in clothing consumption, that is, the probability of random purchase is greatly reduced.

For children's clothing consumption is the same, relative to the consumption of women's clothing, children's clothing consumption is relatively high, and so in the speed of sales reduction is also slower than women's clothing, but at the same time, according to statistics, since 2008, the whole industry children's clothing production decline should reach two digits.

The decline in production reflects the weakness of the market as well as the decline in the efficiency of the industry.

Overall, clothing exports in China have been declining, and children's clothing exports have also declined significantly.

According to statistics from the business sector, the demand for children's clothing market has hardly increased over the previous two years.

And according to the senior personages in the industry, 2009 and July are the most dismal periods in the clothing industry. Therefore, the practitioners of the apparel industry need to be fully prepared for the winter of the garment industry in 6.

The economic downturn has made the relatively weak children's clothing industry suffer a great impact. First of all, children's clothing enterprises are mostly small and medium enterprises, and their risk resistance ability is small, and the scale of enterprises is small. If sales are blocked, the pressure on the inventory will increase, which will eventually lead to difficulties in circulating funds. Although the government has increased the loan to small and medium enterprises, the overheated development of the garment industry in the past two years has led to the prudent loan of the banks to the clothing enterprises, so it is still a time for children's clothing enterprises to get support from this policy.

In 2007, the risk investment had a tendency to tilt towards traditional industries. During that period, children's clothing enterprises were also concerned. In the economic situation of 2008, the financing channels for children's clothing will also be affected by the economic situation and narrower.

The main selling channels of children's wear industry are dealers, and compared with many packaged brands, the channel construction of children's clothing is far from mature, and the quality distributors in the industry are scarce resources, which also causes difficulties in the construction of children's wear channels.

And because of the shrinking of consumption, it is difficult for dealers to make profits. How to adjust their resources to match the consumption level of the market is a challenge for children's clothing distribution in 2009.

The shrinking of the market and the reduction of random consumption will be a severe test for many small children's clothing enterprises.

That is to say, 2009 will be a year of shuffling, and gold will be left behind. Eventually, it will become an important brand in the Chinese children's clothing industry. The enterprises that are eliminated may themselves have these or those problems. When the economic situation is good, enterprises will have the chance to grow up and adjust themselves, and enterprises will directly face the possibility of being eliminated in 2009.

In the face of the prosperous scene of shopping malls in the past few years, in 2009, people predicted that more people would go to the specialized market to purchase inexpensive commodities, and the terminal trend of the professional market will become increasingly significant.

Wholesale and retail markets will be more concerned by consumers, while quality is still the final criterion of clothing.

Network sales will also be another model of children's clothing sales growth, which will attract the attention of the children's clothing brand.

At the same time, it is also expected that the large brand clothing groups with mature brand names abroad are likely to appear in the industry. The emergence of foreign large garment groups is also in the downturn of this clothing market. Many brands with market value are facing the crisis, which provides the opportunity for brands to buy brands.

The pursuit of style in children's clothing brand has not been fully reflected in the previous two years. Most children's clothing brand positioning is still in the overlapping position, which leads to many children's brand brand value is not very high, and many children's clothing brands are faced with the situation of acquisition, and the bargaining power will not be too high.

In 2009, the overall development trend of children's clothing will be slowing down. Although children's clothing consumption is inevitable, the market will continue to decline with the economic situation.

2009 is a very challenging year for children's clothing enterprises. Who will be swept away by this big wave and who will stay is decided by their own accumulation.

Yang Jing: editor in charge