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Flexible Pricing Can Make The Clothing Market "Off-Season".

2014/5/1 14:03:00 8

Pricing Clothing Market Marketing Strategy

product value and quality are the most important factors in product pricing. The value and quality of products are the most concerned, sensitive, influential and substantive aspects of customers. The so-called "value for money" means that good goods can sell a good price. Even in the buyer's market, good goods should be in a reasonable price range, "gold is always shining." 
 we must know that there is such a customer group objectively. They firmly believe that "people do not know goods, money knows goods". If after the Spring Festival, eager to make a substantial reduction in the price of good products, some consumers will be skeptical, unwilling to buy cheap goods, and willing to buy "good value for money" good products, even if the price is higher. 
 if the festival is less than a href= "//www.sjfzxm.com/news/index_c.asp" > depreciate < /a >, it will come down to the end. Some private and private manufacturers in Wenzhou, Zhejiang, call this method a "penny profit method". That is to say, as long as there is a 1% unit price profit, we should be satisfied and avoid greed. In fact, this method fully embodies the principle of "incremental price reduction and price increase". The profit of a penny looks insignificant, but the price fall (cheap) will lead to a huge increase in sales, resulting in a significant increase in total profits. Therefore, it has been suggested that business managers should establish a sense of "1%" raising prices. 
 that is to say, the strategy of adopting small a href= "//www.sjfzxm.com/news/index_c.asp" > price increase < /a > is because the small price increase has excellent "concealment". For example, the price of products will float up to l%, and many customers will not mind, especially for products with low price (within a few yuan). When you increase 1%, the general customers will not have the feeling of being unable to bear, and your total profit will increase greatly. As long as the total profit is 1%-5%, we should be satisfied. Excessive greed will backfire. 
 for some scarce products, even if the cost is not too high, the value and quality are also general. But because the market is hard to find this product, you can push the boat forward, raise its price high and wait for the purchaser to buy it. Some of these products are willing to pay a high price. From that, you can get high profits. 
 so-called "discriminatory pricing" means that companies can use different prices to obtain maximum profits for different a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a >. For example, a company produces different kinds of silk scarves and brand names. Although their cost and quality are almost the same, they can also sell different prices even in the same dealer because of different brands (brands). This is "discriminatory pricing". 
Manufacturers with "discriminatory pricing" can obtain higher prices than any "single price" customers who are very willing to buy a brand. By adopting the discriminatory pricing strategy, the manufacturer can get another part of the customers who are willing to give a low price.