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Marketing Strategy: Jump Off Mode To Seize Vacancies

2014/6/14 9:14:00 25

we should know that the market vacancy is just the existence of the success mode, or the place where it can not be covered. In practice, many shoe enterprises often have two ways that can not be shared. The author finds some passwords from the contradiction between the two, hoping to bring some enlightenment to the industry. 
 I think that both the successful mode and the market vacancy need not only be successful, but because the boss of the enterprise is not equal to zero in all scientific and rational experience if there is no thought of polluting the mountain and river. Our goal is to weaken and dispose of the neglected parts of successful enterprises, because the strength of competitors determines the market share and the market share directly affects the profits of enterprises. 
The success of a href= "//www.sjfzxm.com/news/index_c.asp" > model /a > can only represent the end of an era, and a new thinking will lead to a new era. Pay attention to methods or means instead of first paying attention to market orientation, positioning to the present market, competing for the market of successful brands, rather than begging them like beggars, and the speed of market changes is faster than the market process brought by experience. 
 > from above we can see that the success of a href= "//www.sjfzxm.com/news/index_c.asp" > shoe enterprise < /a > first is the success of positioning, which is the core competitiveness of an enterprise's success. Then we use the marketing factors such as products to combine this positioning, and then enrich the status by marketing, so that consumers can understand this positioning, and then create a successful platform. Under this platform, we should pay attention to the promotion of image and planning, so as to enhance the brand. The success of enterprise's brand is not just a few factors such as monopoly chain, store image, marketing plan, advertising promotion. 
 > the majority of the three line market, the three stream < a href= "//www.sjfzxm.com/news/index_c.asp" > the footwear industry brand < /a > is the lack of accurate positioning for marketing. They are only airborne troops, and have no successful platform, mainly in the following aspects: using image endorsement + a few painless and itchy CCTV advertisements to flicker through the road; because there is no clear positioning, in the market environment where product power and price are almost the same, consumers can not distinguish this kind of positioning; in addition, from a regional selection point of change, and then by joining several agents to consolidate the market, good management of the channel can not be reached at all. Under such a platform, plus this time, the imitation of other people's advertising, promotion, monopoly mode will definitely backfire! 
 in the brand positioning, there are many three level market mixed brands. In the slogan of inviting merchants, they always say that they are middle and top grade brands, but consumers can not distinguish this kind of high-end brands. Therefore, these brands can not be famous for brand names and nobody cares about them. Therefore, popularizing the medium and high grade commodities with popular promotion will be effective in Rudong, not /p.
There are, of course, some challenging shoe companies. Indeed, this way has also achieved their partial success. They have spanformed the shoe industry channel, from wholesale, agent or distribution to direct spanformation, as the growth path of their brand in the future. P Through the true nature, the unusual operation and the way to become the most enjoyable person in the market vacancy of successful enterprises. However, most shoe companies still have a narrow eyesight. They only pay attention to the image of the bubble and ignore the marketing management, but now they are segmenting the market. The rational consumption of consumers makes it increasingly difficult for franchisees to adapt to the changing market. Profits can not be guaranteed. Some shoe companies can only do OEM processing, and there is no place for these enterprises to queue up in the market vacancy. 
 therefore, vacancy is a scarce resource. Therefore, it is imperative to jump off the mode and seize the vacancy.