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How To Set Up A Sales Promotion Policy So That Customers Can Push Their Products?

2014/6/20 20:03:00 35

whether it is a best seller or a non salable product, it is the most concerned and concerned about how much money the dealer can earn by selling products. Therefore, manufacturers can promote the role of dealers in pushing products through the use of the promotion policy, and how can we set up sales promotion policies to guide customers to push their products? 
 < a href= "//www.sjfzxm.com/news/index_c.asp >" promotion strength < /a > relatively large. At the critical moment of product sales, only when your product is promoted more vigorously than other manufacturers, your product will be most valued by customers, so that your product can become a "meat and potatoes". Therefore, in some busy selling seasons, by investigating the profit contribution status of various products in the customer distribution product group, we can set a clear goal. By setting up a slightly higher promotional policy than the other manufacturers, we can let dealers attach importance to your products, so as to push your products and make your products known as sales highlights. For example, a beer factory in the late May and early June, the peak season of wheat harvest, in order to allow instant noodle customers in the same season in the busy season, the main push beer products, through the introduction of each package of beer than 0.3 yuan per instant noodle promotional efforts, so that customers are very hard to sell the brand of beer, so that beer has become a leading brand of the stage, and better mobilize the enthusiasm of customers to sell products. 
 flexible innovation < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion mode < /a >. Increasing sales promotion is the most effective weapon to push the customers to push the products. However, one of the defects of the promotion is that they are prone to dumping goods, fleeing goods or dumping at low prices. Therefore, while trying to make the customers push the products, we should also consider the innovation of the sales promotion policies. Through innovative sales promotion, we can also achieve the goal of promoting the products by the customers. In addition to regular promotions and rebates, their products are smaller than customers' stores, and customers are suffering from no place to store products. The manufacturer throws a bait of 2000 yuan per month for customers to lease their warehouses, but the condition is that they can only store the products of the manufacturer. Customers are overjoyed and agree to the requirements of the manufacturer. Finally, the manufacturer not only solves the urgent needs of customers, but also improves and deepens customer sentiment, so that customers can better promote the products of the manufacturer, so as to change the form and use of sales promotion, and make it easy to get the goal of "a href=" //www.sjfzxm.com/news/index_c.asp "customer" /a. For example, a liquor manufacturer in order to allow customers to maximize sales. 
 < a href= "//www.sjfzxm.com/news/index_c.asp >" promotion policy < /a > interlocking. The reason why many promotions fail to motivate customers to promote products are often related to monotonous and monotonous sales promotion. For example, when a rebate goes to the end, although the intensity is greater, it often results in greater sales promotion, which makes it easier for the product to hang up. In the end, it still makes customers unable to earn "big money", but it is easy for customers to get "scarred". Therefore, if you want to make your product stand out and let customers like it, it is necessary to make the promotion policy complex and changeable, interlocking with each other, and tightly link the customers with customers, so that customers can fully promote products. For example, a beverage manufacturer in order to make its products can be valued in the customer product group, launched the form of three awards: one prize: the purchase award, the purchase of 3% of the car gifts; two prize: promotional items. That is to say, according to the product mix status and key items, 20 products are awarded the reward of compassionate Chinese fir or exquisite tea set; the three prize: Canon award. That is to say, according to the monthly sales volume, give different strength rebates and reward standards, so that customers can "enough" and not easy to "enough", so as to stimulate customers to better impact on the "summit", and vigorously promote the products voluntarily. Through the promotion policy interlocking, finally achieved the "rule of doing nothing" effect. 
 in addition, manufacturers can also carry out sales competition and carry out a stimulating positive incentive form, and can also play a role in mobilizing the enthusiasm of customers to push the product forward; by carrying out "negative incentives", that is, those who sell poorly every month and are placed in the next few customers, give up the form of "rebelling, promotion or even distribution rights" and so on. However, no matter how the sales promotion policy is set up, we must consider the interests of the customers practically. Only the interests of the customers are truly respected and guaranteed, and the customers get the maximum benefit, so that the products can be removed from the customers' product group, so that the customers can focus on promoting their products.