Is The Price And Value Of Luxury High Here?

< p > a href= "http://sjfzxm.com/news/index_cj.as" > tariff < /a > occupies a low proportion in the price of luxuries, even beyond the imagination of people. A famous brand of cosmetics in France, the domestic retail price is 800 yuan / bottle, and the actual duty imposed on each bottle is only 2.3 yuan.

As a "foreign product", we lack the right to speak in pricing. As a result, it is difficult to reduce foreign and domestic prices through such policies as taxation and other policies.

In the long run, efforts should be made to enhance the creativity and competitiveness of domestic consumer goods manufacturers, so that more high-end and high-quality domestic brands can "challenge" with world famous brands, and promote the reasonable return of the international big consumer goods in the domestic market, < /p >

< p > recently, a group of data is often quoted by various media: in 2013, the consumption amount of goods purchased abroad was about 600 billion yuan through sea scouring, purchasing and shopping.

There is a view that the main reason for the outflow of domestic demand is the price difference between domestic and foreign goods, while China's excessively high tariffs have raised the price of high-end consumer goods, especially luxury goods.

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< p > many consumers are also concerned about the proportion of tariffs in the commodity prices in the high-end consumer goods imported from China. Can tariff reduction really reduce the price of luxury goods? < /p >

< p > I understand that import luxury goods include tariff and import value-added tax and consumption tax.

Among them, the proportion of tariffs in the price of luxury goods is low, even beyond people's imagination.

For example, a famous brand of cosmetics in France, the domestic retail price is 800 yuan / bottle, the actual tariffs imposed on each bottle are only 2.3 yuan; a bottle of imported brand perfume, the domestic retail price of 700 yuan, which contains only 6.2 yuan of tariffs, less than 1% of the price.

Even if the tariff is reduced to zero or one cents, the price of these seven hundred or eight hundred yuan large bottles of cosmetics will be reduced to 35 yuan at most.

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< p > for imported cosmetics, the tariff rate in China is generally 10%.

According to reason, a bottle of seven hundred or eight hundred yuan cosmetics, customs duties accounted for seventy or eighty yuan is right, how can not even 1%? Actually, goods in the import link tax is based on the import declaration price, rather than the retail price as the basis for taxation.

Usually, the price of luxury import declaration is very low, only about 3% - 20% of the retail price in the domestic market.

That is to say, a bottle of cosmetics with a retail price of more than 800 yuan, its import declaration price is only twenty or thirty yuan, the tariff rate is 10%, and it is also a few yuan.

Even if the value-added tax and consumption tax are added to the import link, the proportion of import tax revenue in the retail price of luxury goods is also very limited.

In view of this, the proportion of tax factors in the retail price of luxury goods is very low. The price of luxury goods is high and the price difference between domestic and overseas is large. Taxation is not the decisive factor.

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< p > from the horizontal comparison, the total tariff level of our country is not high.

Since 2010, China has fulfilled its tax reduction commitments to join the WTO. The total tariff level has been reduced to 9.8%, which is only around 1/4 of the average tariff rate of countries around the world.

In terms of clothing, luggage, cosmetics and other major consumer goods, China's tariff rate is also significantly lower than that of most developing countries such as India and Brazil, and is close to the economically advanced countries such as South Korea.

Take luggage and bags for example. The tariff rate imposed by India is 35%, the consumption tax rate is 24%, and the tariff rate of our luggage and bags is 10%.

However, the price of luxury goods in India is relatively low, and some of them are lower than those in European and American markets.

For example, the "Cox" handbag, the average selling price in New Delhi is 1/3 in mainland China and 1/2 in the US.

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< p >, what causes the high price of luxury goods in our country? It should be said that the pricing strategy of luxury brands has played a leading role.

Luxury goods imprinted with luxury are scarce and unique, different from ordinary goods.

The pricing of luxury goods is to create "scarcity" by reducing the supply of goods, and to raise the "social value" through the high fixed price, to display and maintain the brand value, so as to meet the psychological needs of a few people for famous brands.

In addition, the price of luxury goods is high or low, which depends more on the profits of brand dealers and agents, as well as rental, advertising and logistics costs. These costs will no doubt be borne by consumers.

China's price in these areas is often higher than that in developed countries.

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At present, most of the luxury goods in the market are dominated by foreign brands, and the pricing power of these commodities is also in the hands of foreign businessmen, of course. P

We do not want to see domestic demand outflow, and they are more eager for "external demand".

Therefore, in different regions and countries, the difference between the price and style of luxury goods and the attraction of consumers in other countries become one of the sales strategies of luxury goods.

As a "foreign product", we lack the right to speak in pricing. As a result, it is difficult to reduce foreign and domestic prices through such policies as taxation and other policies.

For example, in 2012, China lowered the tariffs on some cosmetics, but the price of these imported cosmetics did not decline, but on the contrary, they rose further.

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< p > to fundamentally solve this problem, we need to give greater play to the role of the market, strengthen the construction of circulation links, and ensure the fair and standard domestic market.

At the same time, efforts should be made to enhance the creativity and competitiveness of domestic consumer goods manufacturers, cultivate and build more high-end, high-quality domestic brands, and call the world famous brands "appealing" to promote the reasonable return of the price of international big consumer goods in the domestic market, and attract our overseas consumption to gradually reflow.

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