Cai Shanni: Running Socks Enterprises Should Follow Suit.

Many people feel pity, why is a student studying fashion design major? Entrepreneurship The selection of a small knitted stockings, the most obscure hosiery design as a lifelong career, is far away from the beauty of the fashion show.

At the time of graduation, Cai Shanni was very pragmatic. In order to accumulate experience, she started from the management of brand stores, looking for and finding market gaps: for cotton socks, there are too many stereotyped products and few personalized socks are available. So she decided to develop and design her own tidal socks independently and named the brand Caramella.

For those who have experience in costume design, it is not difficult to design the draft and color matching of socks, but it is difficult to grasp the production process of socks. Despite her interest, she has designed lovely "zoo" series, Japanese forest series, cute cartoon series, and has achieved some success, but in the first design, there are still problems. The design that she buried in the design was not realized by the hosiery machine at the time of production, so most of the final design manuscript was invalid, and later on to the socks. Production link The craziness makes up for lessons, only then realizes the docking of design and production.

In Cai Shanni's view, he owns the resources and stores of the upper and lower reaches of the Tang Dynasty. Operate Experience is a logical thing to manage a brand. "Socks are small products, but if they are meticulously developed, the market prospects and sales are very impressive, and Caramella is a very personalized brand. People who seek individuality are sympathetic to each other. Generally, the impact of price factors is not obvious."

Recently, Caramella has set up a child socks production line. "At present, there are very few enterprises specializing in children's socks, most of which haven't launched children's socks. But with the increase of young parents of" 80's "and" 90's ", more attention has been paid to personal experience and personalized early education, which has become a new group of Caramella brand concerns. At present, most of our products are sold in shopping centers, supermarkets and independent stores. This is also suitable for the introduction of new children socks products.

With the development of the brand, Cai Shanni feels more and more Caramella. Location It is difficult to meet the needs of more than 20 year old office workers, so they launched the t eano brand this year. The brand is "full of flavour", and the color matching is more fashionable. Aiming at the middle and high end crowd, because of its good texture and comfortable clothing, it is very popular in the market, but it also raises new problems for the brand.

For a wholesale brand, it is difficult to get the feedback from the end consumer demand, and the brand is becoming more and more individualized, so we need to listen to the customers' voice. Moreover, the promotion of brand image and marketing promotion are also necessary for further development of brand. Therefore, Cai Shanni decided to enter the four phase Shopping Center store of Yintai lakeside in Hangzhou on September. This once again reflects her business philosophy.

For young people who are preparing to start their own business, Cai Shanni sincerely regrets that this is a particularly good era and needs to dare to go. subversion Young people.