Shopping Mall Is In The Process Of Flooding Pformation.

In today's retail industry, the industry has fewer and fewer references to "department stores" instead of shopping centers with larger volume and stronger customer capacity.

"According to the experience of developed countries, department stores will develop towards two trends in the future.

They either grow larger and develop into shopping centers or become smaller businesses and become a main store of shopping centers, "Bai Wenxi, assistant chairman of the Greater China shopping mall Association, recently wrote.

A Shenzhen housing business investment department chief told NetEase finance, Europe and the United States lead the domestic business model for 10-20 years, Japan and South Korea also lead 10 years.

The biggest difference is their consumption habits, fashion trends and so on. Department stores have done differentiated marketing, and the market segmentation is clear, such as women, men and children's theme department stores, unlike domestic department stores, they all have at least 60-80% brand overlap.

In Bai Wenxi's view, the traditional department store's operation mode has been unable to meet the current market demand. In the future, China's department stores will show three major trends: shopping center, theme and specialization, and electricity supplier.

According to NetEase financial observation, for now, shopping center shopping has become the most preferred way for most department stores to pform and develop.

Shopping center, also known as the commercial complex, is a commercial form that combines many functions such as shopping, entertainment and leisure. Its main feature is that its shopping function has been reduced to a small proportion, while entertainment, leisure and other experiential services have occupied a large number of business areas.

It is understood that the department stores in the United States and Europe now have very few independent department stores. Most of the traditional department stores have evolved into shopping centers, which contain a variety of formats. The original department stores are almost entirely reduced to clothing.

In China, Wanda Plaza is the first to let Chinese consumers know what the shopping center and commercial complex are, and the "Wanda Plaza, a city center" put forward by it is basically realized in most cities in China.

But at the same time, in Wanda Plaza's planning, its own Wanda Department store was infinitely "marginalized".

A departed Wanda Department Store executive told NetEase finance that Wanda's location and allocation of resources for the entire commercial real estate project were poor location.

Even so, due to the continued shrinkage of department stores, in May this year, the market even came to the news that "some new projects in Wanda do not have department stores, and Wanda Plaza goes to department stores".

"After the tremendous changes in consumption habits, the shopping center just meets the" one-stop "demand of consumers. The commercial real estate service investment company, CB Richard Ellis, told NetEase finance that the traditional department store with a relatively simple format is pforming to the shopping center. It hopes to create a shopping experience similar to the shopping center through the expansion of the shopping mall, introducing the flagship store of the fashion brand and increasing the experiential elements of the shopping mall, for example, in the future, 90% of Shanghai's commercial project development will be a shopping mall mode.

Besides,

Outside, compared with department stores, the operation mode of shopping centers is also welcomed by commodity manufacturers.

The profit models of department stores and shopping centers vary greatly. The former makes profits by selling goods, earning the difference of commodities or selling them in a profit sharing way. The latter is to provide property to different businesses and earn rents for property management.

"The independent cash register mode of the shopping center makes cash flow companies more willing to choose shopping centers," Bai Wenxi said.

So in China

When the company flocked to the shopping mall, it found that the new model was overburgeoning at the beginning of its prosperity.

It is reported that in the shopping center "horse racing enclosure" in addition to the pformation of department stores, but also includes a large number of businesses that did not have a commercial foundation, from other industries or residential real estate to commercial real estate, the business as a gimmick and actually rely on land value to earn profits.

Over the past few years,

Bubble has been seen as a time bomb.

Guo Geping, President of China Chain Store Association, said that China's shopping center is expected to reach 4000 in 2015.

This means that, according to the calculation of 323 cities in China, there will be more than 12 shopping centers in every prefecture level city, which has exceeded the support capacity of urban businesses.

Jia Yaoyong, vice president of star capital and general manager of business management company, believes that the more commercial items are being opened up, the more repetitive the brand is. "Everyone is aware that the pressure on Commercial Plaza is also very high in the face of the impact of Internet shopping. Everyone is considering the experience of entertainment and entertainment to avoid the competitive price pressure of online shopping."