The Most Favorite Design Type, Ji'Nan "Amoy Brand" Better.

If Gianna Jun is signed as an impromptu work of Han Du Yi she, then the hand in hand with Ji'nan's "Amoy brand" AI is a low-key and stable strategy in Zhao Yingguang's entire chess game.

"The merger agreement was reached before the Spring Festival, and now the team of AI has moved to the unified office."

Zhao Yingguang said, like many "Amoy brands", AI's founding team is also husband and wife files: wife Ye Fang is responsible for product development, and husband Li Tao is responsible for brand marketing.

Amy has strong originality in the middle-aged and old women's clothing brand, and can independently design many different styles. Its sales volume exceeded 30 million yuan last year.

"Enterprise hours, can be 3 pieces, 5 pieces, or even dozens of pieces of scattered goods, so as to achieve no inventory, but it is difficult to ensure the stability of quality.

And once entered the high-speed development period, many "brand" just fell on the two threshold of supply chain and financing capacity.

Zhao Yingguang said that once the enterprise decides to produce independently, it will be faced with a large amount of inventory pressure. If it fails, it will be crushed to death.

Because of this, many "Amoy brands" take the initiative to find acquisitions, but products and marketing, like Artemisia, can make him see little.

Zhao Yingguang believes that now is the best time to "occupy the territory" and "raise children", so it will continue to buy and buy, but will not choose Offline brands, only focus on the design ability, small and beautiful "Amoy brand", Ji'nan's better.

Based on this, Han Du Yi house will complete the layout of at least 20 sub brands in 2020.

Half of them come from mergers and acquisitions, half of which comes from "self maintenance", so that sales scale of more than 15 billion yuan per year can be achieved.

The journalist's Taichi and the Zhao Yingguang with the submachine gun just came to see him one day before the head of a well-known clothing company came to visit him.

The content of the conversation between two people is essential to the collision and integration of online and offline.

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In terms of industry, traditional enterprises have accumulated very substantial experience after twenty or thirty years of development.

But in the past few years, Internet companies have been more and more stressed by the forced pformation.

They have begun to contact or even try to learn internet thinking, but in practice, it is difficult for an old enterprise to become truly "young".

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Like Wang Jianlin's bet, traditional enterprises are playing Tai Chi. They may have been playing for decades.

Internet companies are more like a child with an assault rifle. They may have been playing for a year, and their business experience is not enough, but the momentum and lethality are obvious to all.

Zhao Yingguang said that he recently contacted many traditional enterprises. At the very thought of the fact that the enterprises haven't increased in the past one or two years, the eldest people are very anxious that they may be eaten one day.

Nevertheless, few of these eldest people really understand the Internet.

From the perspective of development mode, traditional enterprises are fighting "positional warfare".

A shop, a shop open, a shop to make money, and take the path of step-by-step.

With the help of the Internet platform, the latter can open stores all over the country overnight, but the Internet giants like Jingdong and Amazon have been burning money without making money.

This shows that making Internet brand is a long-term investment, and we must be tolerant of loneliness.

"If you invest in thinking about making money, this kind of thinking can't be an Internet company at all.

Even if it is cruel and cruel to say that it can be tolerable for two years without making money, it may be wrong.

Zhao Yingguang suggested that traditional enterprises, if not ready for at least 5 years of war, had better not touch the Internet.

For example, he said, a household electrical appliance enterprise pformation of the electricity supplier, early investment huge but had to face huge losses.

Perhaps many traditional enterprises have seen the fear and fear, and regard it as a warning.

But in the eyes of Internet users like him, losses are necessary and "very practical".

Zhao Yingguang believes that the Internet based brand and the Internet of the brand are two completely different concepts. After being shuffled, the Internet can truly survive.