Shopping Center: Analysis Of Location And Traffic Population Situation

The location of shopping center determines its accessibility and directly affects the scope of business circle.

For this purpose, the shopping center land should be in line with the general location principle of commercial land selection.

The shortest time principle should be located in the most convenient location for distributing the crowd.

The basic premise of business activities is that business and shoppers face to face pactions.

Therefore, traditional commercial buildings are mixed in the middle of residential areas, but with the improvement of traffic, the scope of activities of shoppers is greatly increased, so distance is not the main factor determining shoppers' behavior, but more consideration should be given to the travel time spent in shopping process.

The principle of locational accessibility means that commercial land should be located in a convenient location with good accessibility.

Accessibility depends on pportation and road conditions.

The principle of aggregation is that business activities have agglomeration effect, and centralized arrangement can promote each other to enhance overall attractiveness.

The focus of urban pedestrian flow, logistics and urban social and economic activities is often the preferred location.

The principle of proximity to purchasing power refers to the close proximity of commercial land to densely populated areas and to the distribution of high income or high consumption areas.

The minimum number of service people to maintain commercial facilities is called the threshold of population.

Therefore, in order to determine whether the land is worth developing, it is necessary to collect the necessary economic and demographic data around the site.

(1) shopping population analysis.

To analyze the economic potential and economic situation of the developed areas, analyze whether there is a large number of residents living in the vicinity of the land. What is the population's income, purchasing power, consumption habits and consumption psychology? Population growth changes include natural growth and migration of population, this is a dynamic process, so dynamic prediction is needed.

Next, we need to investigate the population's income and purchasing power, and analyze the demographic composition and consumption habits. It is worth noting that low income people are not necessarily low consumers, but may be high consumers.

(2) accessibility analysis of traffic.

Traffic accessibility is also traffic.

It depends mainly on the time taken by shoppers from the starting point (usually from home) to shopping locations.

According to Glen's point of view, the time spent on shopping centers from different places usually takes 12 to 15 minutes and can not exceed 25 minutes at most.

It is especially necessary to point out that there is a difference between space distance and time distance.

The distance determined by analysis is not just spatial distance, because space distance is different from the time required for vehicle walking.

For this reason, it is necessary to test the time spent on the location of the vehicle, and the arrival time will change in different periods of time in a day, a week and a year.

In order to determine the driving time effectively, the equal time distance map can be drawn according to the time spent. The ideal driving time should be controlled at 10 to 30min, so as to determine the coverage of the business area of the site.

In addition, nearby

The acceptance of facilities and residents is also an important factor to weigh whether a land is worth developing.

The basic information collected should also include: whether the relevant facilities are in full vicinity, whether there are competitive facilities, and the competitive facilities that may appear in the service trade circle.

Competition is unavoidable in most cases, and a certain degree of competition is also allowed, because a single commercial facility can not absorb all sales in the region.

In addition, if we need to find land for development in residential areas, we need to consider the psychological factors of residents and the acceptance of shopping centers, which will affect the future commercial development.

(3) location analysis.

The population status and accessibility of different locations are also changing.

Traditional urban centers are places where population concentration is concentrated. Road traffic facilities are better than urban outskirts. Therefore, the urban central area provides relatively perfect shopping opportunities.

After the industrial revolution, with the further concentration of population, the urban central area became too crowded, the environment deteriorated, and traffic jams were blocked.

At the same time, because the construction of suburban expressway network has greatly improved the accessibility of rural areas, there has been a trend of population suburbanization, and a large number of consuming population have been brought from urban centers to urban suburban areas. Commercial facilities have sprang up in rural areas, causing a redistribution of retail sales, and urban central areas and suburbs have been competing.

It can be seen that the commercial location of the urban central area and the suburbs has changed significantly.

In addition to considering the location factors of the above commercial buildings, land selection should also consider its own characteristics.

Shopping centers in order to meet a variety of functional requirements, requires a large area.

Shopping centres are very dependent on cars, requiring free parking lots in large areas, less land in suburbs, and lack of land advantage in urban areas.