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How To Be An Outdoor Shop Guide?

2014/12/14 15:19:00 34

Outdoor ShopShopping GuideMarketing

Front-line sales is a low income, long working hours and little development potential. This is one of the main reasons for the loss of front-line staff. However, the guide salesman is also a crucial position for an outdoor shop. Facing customers directly is a key element for the faithful establishment of customers.

Front-line sales are a bridge between outdoor managers and customers.

I have worked silently for three years in such a position. What I often consider in three years is how to become a truly good first-rate salesperson.

Outdoor shop consumption is high, and most of the friends who have this hobby generally have good quality.

In such an environment, I often make friends or learn some new knowledge.

These are individuals who feel that their job satisfaction is quite high.

Sometimes I am not satisfied with my own processing. For example, I can not adjust the status in time to neglect the individual customers.

Sometimes, we will encounter ideas that are not good enough for customers who do not have the number.

Also encountered a very "friend" of their own "God", little understanding of the dangers of destinations, can not listen to recommendations, first let you adjust the goods everywhere, the pile of the limited warehouse is full of inventory, and its connection to bother you, and finally did not buy the intention.

stay

staff

I am good tempered, but sometimes I think it will still be entangled.

Imagine yourself if you are

Boss

I am afraid that the mentality is not adjusted well, because seemingly few goods must be tens of thousands of cash, and the outdoor shop with thin bones is afraid of getting a cold.

I am just

Clerk

It is also necessary for the store to reduce such risks.

What's more, what people are confused about is: if customers do not have the patience to understand when recommending in order to reduce the potential risks in the open air, I don't know whether they should have the right to refuse to sell.

It's not difficult to be a good first-rate salesperson. It's difficult to cultivate continuously, to keep your heart and soul in a stable job and to live as well as other people. This job is enviable.

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When I first came back, a group of good goods was sold, and I was afraid that no one would buy it. I was afraid that I could not make money if I sold it cheap, and often this dilemma happened on many shopkeepers. Then how should I make a good price?

1, low price penetration strategy

As a business, no matter what pricing strategy is adopted, the ultimate goal is to make money, which requires that the formulation of prices must be based on cost and can not be sold below cost.

Therefore, in order to maintain the advantage of price competition, we must start from the source, purchase large quantities directly, reduce intermediate links, improve operational efficiency, strive for profits from factories, and so on. We should do everything possible to reduce costs and implement small profits but quick turnover to win at a low price.

2, the method of surplus and deficiency.

Attract customers to buy their products in large quantities at low prices, and profit from related products.

Many current "foreign supermarkets" set low prices of electrical appliances to attract customers and earn profits on one kind of auxiliary equipment.

3, flat head low tail method

Only the price of the "dragon tail" down slightly down, giving people a lot of feeling of decline.

For example, a price tag of 198 yuan and a marked price of 200 yuan often give people two levels of feeling, actually the difference is only 2 yuan, only 1%.

4, the illusion pricing method

There is a supermarket milk powder 500g installed, priced at 9.30 yuan, and launched a 450g installed products, priced at 8.50 yuan, a good market, because consumers sometimes sensitive to weight is far below the price.

Careful calculation will show that the price of the two units is almost the same, and the latter is slightly higher.

5, seasonal discount

According to the product's peak season and consumers' purchase time and quantity, we decide whether to discount or discount the pricing strategy.

Many stores offer "season sale".

This kind of pricing can not only attract consumers, but also effectively regulate the low passenger season and so on.

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