Retailers Fight Back Amazon With All Channels.

Under the pressure of e-commerce giant Amazon, the US retail industry is fighting back.

According to foreign media reports, Amazon has built large distribution warehouses with robots in the US and the world, while the traditional retail giants have no dedicated online shopping distribution warehouses. They are using physical stores as distribution centers to achieve fast delivery than Amazon.

This strategy is also known as "omnichannel".

In other words, for the physical retail industry, their physical retail and online retail will use the same set of logistics and warehousing systems to improve the efficiency of online retail distribution.

For the network family, under the full channel strategy, they can place orders on WAL-MART's official website, and then pick up their goods at the nearby physical stores. Besides, WAL-MART will send goods from the nearest supermarket instead of the special online shopping distribution.

Behind the Amazon electric business empire is a perfect logistics, warehousing and distribution system. So far, Amazon has invested heavily in the construction of 135 distribution warehouses, which contain a large number of robots, which are responsible for the delivery of online shopping orders.

For retail enterprises like WAL-MART and Taghit, they have no funds to build an independent online shopping distribution center.

They hope to use the physical stores and shops that have been scattered throughout the country as distribution centers.

However, the plan to deliver goods from stores is also full of challenges.

Among them, the warehouse area of physical stores is limited, and in online shopping, consumers will choose a lot of products, but local stores do not necessarily have all the products.

Goldenberg, head of Taghit official website retailing, is the first year to deliver goods from stores, and they will gradually learn from JasonGoldberger.

It is reported that Taghit has 1800 stores in the United States, and 136 of them have the function of shipping orders online.

The stores in Taghit are also gradually adapting. At present, the network orders in charge of each market are limited to a few hundred. In addition, the category of commodity packing boxes has increased from the previous six to seven.

about

Online shopping and dispatching personnel, Wal-Mart Store Inc also configured a dedicated tablet, once the merchandise scanning error, the screen will display red to remind.

Before Messi opened the department store, some of his employees were already nervous about ordering online shopping orders.

Once in

MichaelMashintchian, the industry insider responsible for the store's delivery plan, said that for most retailers, there is still a long way to go before we can achieve the full channel strategy.

It is reported that after leaving WAL-MART, he is responsible for logistics in a third party express company ShopRunner, which helps retailers achieve two day service.

WAL-MART, the world's largest supermarket, also has a large store in the US. WAL-MART has pformed some supermarkets that are declining passenger traffic into a mini Distribution Center for online shopping orders.

At present, a total of 83 supermarkets are responsible for the distribution of online shopping orders, accounting for 1/5 of WAL-MART's official retail sales.

In WAL-MART supermarket, you will see such a scene.

Responsible for online shopping

The shippers are walking, picking and scanning between the daily shelves. At the same time, the shippers also greet consumers who come to the supermarket to provide guidance services.

According to reports, a WAL-MART supermarket in Springfield, Missouri, currently has 1000 online shopping orders per day.

But in the Amazon warehouse equipped with robots, the number of orders delivered per hour is as high as 300.

Obviously, there is still a big gap between the traditional retail industry and Amazon in terms of the efficiency of online shopping order delivery.