What Celebrity Endorsements Do You Remember This Year?

Beckham endorsed Jaguar F-type

Last week, my circle of friends was almost blown away by the "round" wedding, because I didn't know any of the leading characters, but because I did the car media.

This may seem more magical?

Well, in fact, just because Mark appeared at the Guangzhou auto show a week ago before getting married.

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Then, from the day before the wedding, SAIC's official WeChat started blessings, followed by all kinds of forwarding from the peer media, and later on entertainment media reports.

As an auto media person, I knew this before most of the amusement. Suddenly, I felt so good about myself. It triggered me at the same time. I wanted to give you a few gossip about the car endorsement, and see which celebrity endorsements you let go over a year, forget what are your unforgettable memories?

Celebrity endorsements, have the brands chosen the right ones?

In fact, in many automobile leadership interviews, brand spokesmen are essential problems.

The brand that has chosen the endorsement will generally say that the role of the spokesperson is so great that it can affect the whole generation of cars. The brand without endorsement is somewhat disdainful, and always thinks that they sell cars instead of people.

As a spectator, I have no opinion on both sides. After all, whether the product needs celebrity endorsement and how to choose celebrity endorsements is not something that media people should worry about.

In the past few years, I have seen many successful cases because of the choice of spokesmen.

Do you still remember Miller, the hero of prison break?

Although he has no idea where he lives now, he has spoken for Shanghai's general Chevrolet's Cruz when he was most popular, so that he was successfully ranked among the most popular compact teams of Chinese consumers, reversing the embarrassing situation of Chevrolet's poor development in China.

As for general motors, it is indeed a car endorsement of bole, in addition to Miller's endorsement of Cruz, its success stories also include Daniel Wu, Karen Mok endorsing Cadillac SLS and SRX, and of course, take away the movie "Tony Leung", the first automobile endorsement of Mai Rui Bao.

If you put your eyes overseas, Brand Pitt will be impressed by the advertisement for Cadillac XTS.

Choose the wrong angle to smash the signboard only.

The time is approaching 2015. In my fingers count, the number of car endorsements has exceeded 20 this year. The most successful one is Mark, who is married on the one hand, and Kim Su Hyon and Lee Min Ho who have to control the crowd on the stage.

For example, Wu Xiubo endorsed KIA K5, Beckham endorsed Jaguar F-type, Xu Zheng endorsed Volkswagen Santana, Hugh Jackman endorsed TOYOTA Lei Ling and Sophie Marceau endorsement DS6 were good cases for consumers to know brands and remember products.

In the other more than 10 endorsements, two of us want to talk about my own views.

The first is

Speaking for the car, a car with a flagship family is looking for a cool and single star.

Fortunately, the product is really good, so it's a big sale, but I still don't think it's the right choice.

The other is Chevrolet Chuang cool, who came to Amber Kuo and Ke Zhendong to speak for themselves. The reason for this failure is that everyone knows that Mr. Ke Dong has smashed the "eye recognition" sign that has been accumulated for many years.