Three Difficult Problems To Be Solved In The Development Of Flax Home Textiles

Over the past two years, the international trade environment has become increasingly grim. The textile and garment industry is the first to bear the brunt.

In such a difficult environment, the linen industry has seen a trend of counterattack, and the price of raw materials is soaring, and the supply of yarn and cloth is in short supply.

However, the potential crisis of flax is hanging on our heads like a sword of Moss.

China's Linen industry has three major problems, which can be regarded as the three ultimate problem.

If these three problems are not solved, the survival and development of China's flax industry is still a question mark.

First, where should the raw materials be bought?

The dependence rate of imports exceeds 90%, which is the characteristic and difficulty of China's flax industry.

Domestic flax raw materials are always difficult to develop due to many factors such as climate, geography and policy.

Because the supply of Flax in Egypt, Eastern Europe and other places is also very limited, so China

Imports are concentrated in France and Belgium.

The availability of raw materials is limited, resulting in

Seeing that the supply of flax raw materials is in short supply, this is the root cause of "leprosy".

Therefore, the supply of raw materials has always been a top priority for the linen industry.

Second, where is the production?

In the 80s of the last century and before, the focus of our linen industry was in the northeast. Since 90s, the center of gravity has gradually shifted to East China. Where is the future? Northwest, central China, or returning to the Northeast?

Industrial pfer is the historical trend of flax industry development.

At the same time, the pfer of production also means that the industry must be pformed from production to operation. The focus of operation includes brand operation, product design and marketing.

Third, where does the product go?

The traditional market of flax industry is in Europe, the United States and Japan, but emerging markets are growing. China is undoubtedly the biggest potential stock in emerging markets.

The understanding and understanding of flax is increasing gradually. Therefore, the domestic demand market has great potential. This is also the fundamental driving force for the existence and development of China's Flax Industry in the near future. The development of Linen Industry in China has verified this in the past two years.

In the future, it is the only way and ultimate choice for the linen industry to establish China's own flax brand and take the brand development route and pform from production to operation.

Related links:

On the last day of 2014, businesses along the Quancheng road were engaged in the "carnival night of the year", and launched the price policy that they did not normally have, which lured people to pay for their pockets.

As a clothing seller in the mouth area, Wang Ping also rushed to Quancheng road to learn the sales strategy of others: "during the day, no matter how many people shouted at the merchant's voice.

Although there are many people in the evenings, there are not many people who actually pay for clothes.

"Maybe because everyone has just had a holiday, maybe second days."

Wang Ping comforted himself, but unexpectedly, such a low sales situation ran through the whole new year's holiday.

On the 2 day, the reporter saw near the Carrefour supermarket. There is a down coats square. There are many famous brands such as ducks and ducks, snow flying and so on. The price is generally only three hundred or four hundred yuan, some even have only one hundred or two hundred yuan, but there are few patronage.

There is also a down garment Plaza under the river's viaduct. There are big arches at the door, and a team of Gong and drum, but there are few consumers entering and leaving the gate.

"Now the price is cheap enough."

Wang Ping said that the price of the down jacket is lower than at least 30% of the price in the same period of the previous year, except that the cost of raw materials has dropped.

In some home appliance stores, there are few consumers in the heater sales area.

"This year's sales of heaters are not as high as half of last year."

The salesman said.

In Chung Heng mall, Sun Qing, who sells hot water bags and electric heating hands, told reporters that he wanted to make a profit in 2014. He never thought sales would be so bad. Sometimes he could not open a half day.

Not only physical clothing stores, even online stores, sales are very common during New Year's day.

"Almost the same as usual, the number is very small."

South Korean clothing house related people said that new year's Day is not a good business holiday, sales situation is also very normal.

Another, "double eleven", "double 12" and other electricity business Festival has been overdrawn consumption power ahead, "people bought cotton clothes in double eleven, it is impossible to buy during New Year's day."

Take the Korean clothing house as an example, on the day of "double eleven", it became the best seller brand of women's clothing, and the sales of 50 minutes broke 100 million yuan, among which the best seller was women's down jacket.

"This year's new year's day, after our rough investigation, the sales of clothing stores in Ji'nan dropped by 40% compared to the same period last year, and down to the down garments," he said.

Zhang Qingwei, President of the Ji'nan textile and clothing market Specialized Committee, said that sales have fallen by about 30% if the winter was counted.

"First of all, the reason is warm winter."

Zhang Qingwei said that the industry of winter goods is still a food industry. The temperature has been high this winter and consumers have no incentive to buy.

The second is the impact of the electricity supplier. In the early stage, it has seized the market by the online shopping festival. Ma Yuan's "double eleven" sales amount of 57 billion 100 million yuan on that day. A very important part is the creation of winter goods such as clothing.

It is predicted that the temperature may cool down in the middle of this month. Ji'nan's winter stores may launch a sales promotion frenzy, and the price may be as low as 77% off.

"At this time, people are busy preparing for the lunar new year, and they need to buy new clothes."

Zhang Qingwei said that from a clothing seller's point of view, this is the last chance. If we do not deal with the inventory at this time, we can create a backlog of products and sell it in the coming year.

Related news