Xi De Long: Accurately Predict Nuggets "National Fitness"

Lin Shui Pan: national fitness is definitely a deep gold mine in the future.

To be sure, in the next few years, the national fitness will surely be raised to the same height as the Olympic Games.

Based on this judgement, a few years ago, we joined hands with the State Sports General Administration to launch the "nationwide fitness program".

"Nationwide fitness campaign" is a national mass.

With the help of governments at all levels, relevant departments, enthusiastic enterprises, nearly a thousand fitness clubs, and many other media, the volunteers organized a volunteer service team centered on professional fitness coaches and Olympic champions, and actively launched a series of "national fitness volunteer service" activities, so that people can share the fruits of sports development and share the joy of sports and fitness.

With its activities, Xi dragon has entered thousands of households, becoming a well-known brand.

In the future, there may be more sporting goods brands concerned about the field of national fitness, but I want to spare no effort in promoting the national fitness field in the past few years, and consumers have already equated the "Xi Long lung" with the national fitness picture.

This is also our greatest wealth.

There was a time when the sports shoes produced in Jinjiang were dubbed as "shoe" by consumers because of their poor quality.

Now, we have to tell consumers that if you haven't worn out our shoes, it proves that you have too little exercise time.

"Now, many brands are eyeing the cake of national fitness program.

Faced with all kinds of challenges, we are confident of maintaining our position in this market. "

Lin Shui Pan said so.

Reporter: what action will Xi dragon play in this year?

On the one hand, we will increase investment in R & D and enhance R & D capability as the primary task; on the other hand, we will expand the scale of production and speed up the construction of Jiangxi production base.

In marketing, he will continue to deepen the penetration of the two or three line market, expand the share and share of the market, and respond to the government's call to achieve the goal of "de Stocking" proposed by the Quanzhou municipal government through new channels such as e-commerce.

This year, Xi dragon will also take management innovation as the key to enhance management level this year, and promote the group's performance improvement by production, sales and mechanism innovation.

Xi long will also speed up the construction of supporting environment for employees' lives, accelerate the construction of new living areas, and create a comfortable and beautiful living environment for employees.