Marketing Strategy Of Large-Scale Suit Tailored

The characteristics of personalized consumption are becoming more and more obvious. The past "sales" mode has been very difficult to meet the needs of customers.

Under such circumstances, the mass customization marketing of western style clothes came into being.

One of the effective ways for production enterprises to participate in market competition and gain competitive advantage.

Next, Xiaobian will share with you some marketing experience in tailored large-scale suits.

Western-style clothing is a high-end garment, it can meet the needs of consumers, such as display of identity and cultural taste, shape, personality and so on.

Different consumers have different demands for suit fabric, style, workmanship, brand, comfort and fit. Therefore, the sale of Western-style clothes on the market is often difficult to meet the needs of various consumers.

However, in the process of customized marketing, customers can choose the fabric and style of their suits according to their preferences, and even participate in the design of the production process, or add their favorite ornaments and labels on the western style clothes.

Because the final product is custom-made product modified or designed by customers according to their individual needs, it can best satisfy the needs of customers. At the same time, because of the high differentiation of personalized products, it is difficult to find alternatives in the market, so its demand elasticity is very small, and the enterprise has huge profit margins.

The custom marketing process of suits is not complicated.

You can confirm your orders through the retail outlets or the Internet.

Customers who order the order at retail outlets can be manually measured by the staff, or can be measured with the volume fixture, camera and body scanner.

Directly in

Customers can indirectly pmit body information to enterprises by uploading images of their own different angles captured by digital cameras.

With the support of relevant database and expert system, customers can also choose the surface and accessories of Western-style clothes, carry out interactive style design, and see the simulation effect of their clothing through the computer fitting system.

If the customer agrees with the suit, the system can quickly calculate its price and generate the corresponding order.

The mass customization marketing is different from the previous manual customization. It means that on the basis of mass production, the enterprise carries out the market limit subdivision, regards every customer as a separate market segment, and carries out the marketing mix according to the specific needs of the individual. In the ideal state, the manufacturer provides differentiated products or services to each purchaser in order to meet the specific needs of each customer.

Traditional Western-style clothes marketing usually starts from market research, and then passes through several steps such as target market determination, product positioning, marketing strategy planning, plan implementation, and effect feedback. This kind of marketing pays special attention to the perfect combination of products, prices, channels and promotions.

Unlike this marketing process, customized marketing of Western-style clothes is aimed at the specific customers in the market, and the purpose of production and sales is very strong. Customized marketing can only deliver products to customers after effective production by means of effective delivery.

Once the order information of a customer is uploaded to the data processing center of the enterprise, the computer will automatically collect and analyze the data, and decompose a complete order information into each seed information, which is sent to the design center, production center, distribution center and so on.

All of these constitute a complete information system, and enable the entire customized marketing work to proceed in an orderly way.