Giordano Closes Its Outlets To Boost Its Franchises

Last year, it was a bad achievement. Giordano This year, the spanformation has achieved initial success. Giordano released its first half earnings report, showing a slight increase of 2% in sales and an increase of 5% at fixed exchange rates. Shut down Direct shop At the same time, Giordano is also increasing the number of franchisees.

The results showed that Giordano's sales increased by 5% to HK $2 billion 736 million in the first half of the year, and the profit attributable to the company's shareholders increased by 20% to HK $208 million over the same period last year. Gross profit was flat compared with the same period last year, and gross margin was 1.4% lower than last year. Giordano wants to further increase the number of franchisees in the second half of the year. On the storefront, the total number of Giordano's stores decreased by 33 in the first half from 928 to 961. Net closed doors were 37 self operated shops, most of which were loss shops, with an increase of 4. Franchised store A total of 493 stores and same store sales increased by 11%.

Although Giordano's performance index is only a slight increase, it is slightly better than last year's sharp decline. In 2014, Giordano closed 190 stores, and its net profit dropped by 38%. Sale The amount fell by 9% over the same period last year. Outside the mainland market is another option for Giordano to achieve growth. Sales in mainland China dropped by 1% compared with the same period last year, and other countries in the Asia Pacific region have become the driving force for growth.