Shopping Malls To Give Up Clothing For The Elderly And So On, Become The Main Battlefield For The Elderly To Buy Clothes.

The morning market is the main battlefield for parents to buy clothes.

Miss Hu, who loves beauty, wants to dress herself with a satisfactory dress, and finds it a little difficult.

Aunt's request does not sound high: the color is bright, the style is new, the price is best three hundred and five hundred yuan.

But the clothes on the road are really hard to find, and the price is often over 1000 yuan, and the cheap style is too old.

Multiple visits also found that many large shopping centres are catching up with youth fashion. The middle-aged and elderly counters have long been missing. Some shopping malls selling middle-aged and elderly clothing are not favored because of their high price. The low-end market such as morning market, vegetable market and clothing wholesale market has become the main battlefield for the elderly to buy clothes.

Old clothes are hard to find.

Venue: Fengtai District Xinye Plaza.

Xinye Plaza, located outside the Min Si Bridge in the Third Ring Road, is the first fashion shopping center in the region, which combines shopping, dining, entertainment and leisure.

Ms. Jia, who is 68 years old, lives nearby.

She often came to Xinye square, but her spirits were never high, because every time she came shopping, she did not accompany her children to go shopping, or she played with her grandchildren.

"This shopping mall's predecessor was a home building material store. When I was about to turn into a shopping mall 4 years ago, I was looking forward to it, but when I opened it, I realized that no one was trying to attract old customers."

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Mainly, there are sporadic restaurants, cosmetics, jewelry and digital products.

Both sides of the two level south passage are basically catering. There are many clothing brands in East and West passageways and North passages, but they are mainly children's brands. Sometimes there are several minority brands of literary and artistic children.

Throughout the entire shopping malls up and down two floors, basically did not see the elderly clothing.

"What do you say I can do?"

Old people are too expensive to buy.

Venue: Hualian Commercial Building, Shijingshan branch.

In the Hualian Commercial Building, Shijingshan store, the reporter found the two layer here.

There are several brands in the Department that are more suitable for middle-aged and elderly women.

But when a reporter asked whether there was a special "middle-aged clothing" counter or commercial district, many salesmen were puzzled by the reporter's Description: "now many clothes can be worn by the elderly, and there has been no special emphasis on age distinction for a long time. Moreover, many middle-aged and old people are used to frugality all their lives, and the price of clothes is more than one hundred or two hundred yuan. It is difficult to accept it. It is estimated that no one will buy it at all.

Reporters found in the women's wear department, although most of the merchants are on sale, the price of clothes after folding is basically over four hundred or five hundred yuan, and some woolen coats are even more than 800. "The best thing to do now is the business of young women and children. The middle-aged and the elderly are very plain, some of them are satisfied with the clothes, but they do not have the heart to turn around in two circles," a salesperson told reporters. "The old people themselves can't afford to buy clothes, but if they are accompanied by their children, they can usually sell two or three pieces of clothing.

And in the Wan Da Plaza, 000 department stores, reporters found that there is no "middle-aged clothing" counters, but there are two areas of clothing for middle-aged and elderly women, the price is also more high-end, basically a single garment after 50 percent off hit four hundred or five hundred yuan, many counters are trying more people, fewer people buy.

Wholesale market numbers

Venue: Dahongmen clothing trade city

Ms. Liu was a teacher before she retired. At least 5 years ago, she often visited the shopping malls with thousands of Yuan retirement fees. But these years, she gradually found that the clothes in the mall were becoming more and more expensive, and a thin windbreaker would also cost one thousand or two thousand yuan.

Now, where she goes most, she turns into a clothing wholesale market and a morning market. Where a pair of trousers is only three hundred fifty yuan, and a cotton padded dress is only 80%, and the weight is increased and the number is complete.

Around 7 a. m. around the weekend, reporters followed Ms. Liu to the Dahongmen clothing trade city, where she directly took journalists to the 4 middle-aged and elderly clothing district.

"This is the morning market. It closes at 10, so we must buy it decisively."

Obviously, she has become a frequent visitor here.

Looking ahead, in this wholesale market, there are many old comrades like Ms. Liu. They are walking in the small trolley and big parcel of the wholesalers. They pick and choose 10 yuan, one bottomless trousers and 15 yuan long sleeved autumn clothes in the basket. Because the crowd is mixed, the air here is not smooth, but the old people do not care about it.

It's cheap in the vegetable market.

Location: Fangzhuang Market

Fangzhuang market is located in Fang Gu Road. It is the largest vegetable market in Fangzhuang. It is also a relatively concentrated market. The whole two floors are selling clothing and other commodities.

From the two level on the north side of the Fangzhuang market, the shop sign is on the front side: increasing the old age and increasing the fertilizer.

Walk in to see, the clothing is indeed dominated by middle-aged and elderly, a relatively portable cotton cover, the price is 150 yuan.

Here, even a fat old man can find the right clothes.

For example, pants, mostly elastic belt waist, even the traditional waist waist, two feet eight or nine waist pants pants pick room is also very large.

Although there is no clear sign, there are about six or seven shops in the whole two floors of shops.

"Business is OK. When you first came in, you just got a lot of people and stood up." one of the vendors arranged their clothes, saying that the volume of goods had been relatively stable. "The elderly buy clothes, unlike young people who love to surf the Internet, they still believe they try them on."

Businessman: "selling old clothes can't earn a lot of money".

"How many elderly people are willing to spend money?" Xiao Zhang, a wholesale dealer in Dahongmen clothing trade city, explained the sales situation of elderly clothing in a sentence.

Xiao Zhang has worked here for nearly 10 years. He used to come here to sell wholesale clothing for the elderly, as well as shopping malls, but most of these years are shop owners or market vendors.

"Old people are frugal, and they can't buy a few clothes all the year round, and the price is not high, but the rent is rising. Selling old clothes can't earn a lot of money, so many people quit."

A shopping mall manager also said that the middle-aged and elderly people are very smart consumers. They want the price of clothing to be fair, quality is good, style is new.

Although there is still market demand for clothing for middle aged and elderly people, the sale is limited, and the old people seldom impulse consumption. Moreover, the clothing wears a long cycle, and a garment can wear for several years, which is quite different from that of the young people.

Nowadays, shopping centers are making fashion features. Young consumers are the target group, so they gradually give up clothing for the elderly.

Old people: "we also have the ability to consume".

"Although we are getting older and physically fit, we are still very particular about buying clothes," said Zhang aunt, who is still singing in the elderly choir. "We pay great attention to image and consumption ability. It is too difficult to find a desirable clothing store."

She told reporters that whenever the season changes, they would go to the clothing store to buy clothes, but each time they buy clothes, they must spend half a day or even longer. "There are too few clothing stores for the elderly in the shopping mall, and most of the clothing sizes are compared with the figure of the young people, without considering the size of the" Zaiu core "of the elderly.

Making more clothing businesses customize

According to the industry, most shopping malls display the overall air of their own fashion, and they wear down the concept of age in clothing display. They do not set up clothing counters for middle-aged and old people, but dress up the shopping areas by clothing functions, such as men's wear or women's wear, sports and leisure clothing, etc.

In addition, the consumption of the elderly is very rational, there is no impulse to buy clothes, "no sales, operators are naturally less". The industry seems to have huge potential, but the actual operation does not make money, so few businessmen are involved in this industry.

"Enterprises should make clothes according to the figure of the elderly, meet the market demand, such as models, regions, consumer psychology," experts believe that most of the elderly clothing enterprises locate in the low-end market, which obviously can not afford the interest of business and purchase.

He suggested that more clothing enterprises should participate in customization, establish customized channels and establish brands, thereby affecting the consumption of the elderly.