The Performance Of Hermes In The Asia Pacific Region Is Still Weak.

When luxury global coordination pricing becomes a trend, it is reluctant to cut prices.

(Herm s) performance in the Asia Pacific region is still weak.

Hermes has released its three quarter earnings report. The group's revenue grew by 15.4%, and its growth rate was 7.9% based on fixed exchange rate.

The group said China

The situation in Macao is still relatively difficult, and the situation in China is only slightly better.

In fact, pricing and

The high price differential caused by the change has become the pain of luxury brands in the Asia Pacific region.

The North Institute of Commerce has said that the price of Hermes is about 40% higher than that of Europe. The difference between home and abroad is a major reason for sales promotion.

According to the results, the income of Hermes in the three quarter was 1 billion 143 million euros, which was 7.9% higher than the fixed exchange rate.

Among them, Europe's France and Italy as tourists are more concentrated countries, the growth rate increased from 7% in the first half to 14.8%; Japan's regional growth rate of 16.6%; Asia Pacific region's performance was weak, only increased by 1.5%.

Zhou Ting, President of the Institute of wealth and quality, believes that the core of luxury price in the past is the brand premium. In the increasingly sophisticated consumer behavior market, the luxury industry has become a mature market with sufficient information. This means that the industry will enter the recession directly from the profit growth period, and the emerging market is the future high profit battleground.

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In November 7, 2015, the most prosperous streets in Shanghai, Huaihai Road, were crowded. The first Chinese shop from Chaps, the fashion dress brand in the United States, opened in Huaihailu Road, Shanghai.

On the same day, officiating guests included Ralph Lauren, senior vice president of international business development Richard Sementilli, Chen Weili Willie Tan, chief executive officer of Shanghai Trading Limited, general manager Chen Xiaozhe Jason Tan, and representatives of fashion media industry were also invited to attend.

The menswear brand Chaps, founded by Mr. Ralph Lauren (Lauren), the originator of fashion, was founded in 1978.

Through continuous development, sales channels are spread all over the world, including the Americas, Europe, Asia and the Middle East and other countries, providing a full range of products, including men's wear, women's wear, children's wear, home furnishing and accessories.

As a fashion brand represented by modern lifestyle, Chaps has inherited the essence of Ralph Lauren brand. In recent years, it has made great success with the strong sales in the United States.

The first Chaps flagship store is located at 815 Huaihai Middle Road, Shanghai, with an area of 150 square meters. It has a large display area.

The flagship store has 2 floors, decorated with light wood grain and white material, and furnished with American furniture and interior furnishings. It highlights the brand atmosphere, gives customers a sense of fashion and comfort, and brings a truly unique experience to customers.

It is reported that the pace of expansion of Chaps in China has been in full swing, and plans to enter the first tier cities and the second tier cities in China in 2016, with a total of 90 stores.