How Do Red Dragonflies Take Off In The General Downturn Of Retail Industry?

The retail industry is generally flagging, and many shoe companies such as BELLE and Daphne are in recession. The red dragonfly is no exception.

Since the second half of last year, the red dragonfly has carried out 10 financial products trading, which has gained more than 50 yuan, but it is still a drop in the bucket to save the main business.

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Since last year, many times through financial products to benefit, still difficult to cover the main business downturn.

Zhejiang Red Dragonfly shoe Limited by Share Ltd released its 2015 earnings report, the company's revenue fell 5.15% to 2 billion 969 million yuan over the same period, and net profit fell 8.43% to 300 million yuan.

The retail industry is generally flagging.

Many shoes, such as Daphne, fall into recession, and the red dragonfly is no exception.

Since the second half of last year, the red dragonfly has carried out 10 financial products trading, which has gained more than 50 yuan, but it is still a drop in the bucket to save the main business.

Physical retail is weak, the company pushing online business, online revenue grew 25.71% to 416 million yuan, of which Tmall, vip.com and Jingdong revenue was 339 million yuan, the return rate was 10.41%, 3.2% and 6.73% respectively.

Red Dragonfly said that in last fiscal year, the number of franchisees was reduced by 124, and the number of outlets was reduced by 57. The total number of stores dropped to 4140, which became the main reason for the decline in revenues.

Occupying more than 80% of the main business revenue.

Business revenue fell 6.52% compared to the same period last year, children's products business revenue fell 8.49% year-on-year, leather business revenue grew 1.19%, sunglasses and other jewelry business started late, small scale, low base, revenue grew 438.95% over the same period.

To increase market input, the company also introduced management personnel into the sales market system, resulting in an increase in costs.

At the end of the year, the company's stock grew by 13.92% to 717 million yuan, and the turnover time increased by 18-128 days, which was mainly affected by the weak market environment, reduced consumption intention and abnormal weather.