Hai Lan'S Home, Father'S Day, Bravely Declare "Play The Gift Box".

"Love is a word, I say it only once."

When Jeff Chang sang this song, he probably didn't expect that he would portray the Chinese implicit and restrained way of expression so accurately.

Although today's young people are more liberal in their emotional expression, when facing their closest family members, the majority of netizens are still saying that they are still stuck in the heart of love.

"Father's Day" is near, and the family of Hai Lan has made suggestions for netizens to send love surprises to their fathers.

I have missed so many father's day, so I dare to show my father a white face this time.

I love you, but I'm sorry to say...

Girls' day, women's day, mother's day, double eleven...

There are too many holidays for women. Compared to the only festival for men, father's Day is really precious.

Although this is a holiday from abroad, it has become more and more popular in recent years. It seems that everyone's love for Papa is finally hidden.

It's just that China has been paying attention to "strict father and loving mother" for thousands of years. Compared with loving mothers, we are more awe of our father, and with the Oriental people's "implicit and restrained" expression skills, so most of the children in the family are not too shy to face Dad and say "I love you".

But for the vast number of fathers, they may be looking forward to their children's heartfelt confession.

One side is eager to express, one side expects to listen, and after seeing the emotional needs of consumers, this family's father's day, Hai Lan's family decides to release "big move" to help new generation of fathers and sons to communicate more openly.

Love daddy, let him be a handsome man.

"Well, I always feel that my father is not short of anything. What can I give him?"

"I don't know what daddy likes, I don't know what to send."

"Oh, I'm worried about the expensive delivery. My father is in pain again."

...

From the feedback of netizens, how to send a caring and decent gift to dad is really not easy.

However, as a national brand of Menswear, which has been paying close attention to Chinese male groups, Hai Lan's home has provided a perfect solution.

Love dad, let daddy start "look better"! 365 days a year, 364 days, dad is working hard to bear the burden of life, then father's day should be the "Liberation Day" that fathers can relax and enjoy life. A new dress is undoubtedly a special magic to change the inherent image and create a new atmosphere.

Whether it's a middle-aged senior father or a new-born milk daddy, whether it's a father in the workplace, or a father who loves life and likes to be close to nature, Hai Lan's home has carefully prepared a handsome dress match for him.

And not only on father's day, but the biggest wish of Hai Lan's home is to let dad be "beautiful man" every day and face the challenges of life with great vigor.

Sweeps the code, sends the gift box to Dad's "original confession".

Ready to give gifts, how to send them in a unique way?

Hai Lan's home is a cool smile: let the gift speak.

From June 15th to June 19th this year, as long as

A designated store can pick up a gift of $588 for Dad and receive a father's Day special recording cassette.

Just scan the two-dimensional code on the postcard, and the consumers can generate the father's day exclusive card through WeChat's voice recording of what they want to say to Dad.

The father who received the gift box could hear the unique custom blessing from his children if he swept the code.

Those who like online shopping can come to the Tmall flagship store at Hai Lan's home. They can also receive a gift box of 588 yuan to convey their love to their father.

The mind is direct, and the distance is too far away to stop filial piety.

For those who are too far away from home, they can not give gifts to their father personally.

In view of this, Hai Lan's home has another "give power" action. During the father's day, whenever the store in the Hai Lan home stores purchases a total of 188 yuan, you can enjoy free mail service and convey your full love to your father in the distance.

In the Tmall flagship store at Hai Lan's home, you can enjoy free mail service by shopping for 68 yuan.

Here's a secret idea: if you really want to know what your dad will respond to when you receive a gift and hear the opening of your box, you can let your mother secretly record it, believing that the proud smile that your dad wears on your new dress is worth your constant collection.

If you want to, you have to make the wardrobe that understands you best.

Stationmaster statistics do not understand Chinese men.

It's not a good wardrobe! All along, Hai Lan's home is doing the best wardrobe that understands the consumer. It not only makes Chinese men dress more comfortable, but also pays attention to their lifestyle and emotional appeal.

As early as 2014, Hai Lan's family launched a full energy campaign of "paternal love movement", attracting many netizens to take an active part in it.

On 2015 father's day, Hai Lan's home invited Du Chun and Du Zhiguo, Tian Liang and Cindy, Li Chen and Oscar three to shoot the stars and father and son.

Sharing the emotional interaction between father and son, the success resonates with consumers.

This year, Hai Lan's family once again took the place of father's day, appealed to children to express their love for their father more openly and enhance their emotional exchanges with their parents.

Father love is deep, but this does not mean that we only hide our words in our hearts and neglect our communication with our fathers.

Father's Day is coming, and love and gratitude can not be exported. Let's express it boldly through the chance of the festival.